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theshift.com screenshot

Report Summary

  • 69

    Performance

    Renders faster than
    80% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 50

    SEO

    Google-friendlier than
    18% of websites

theshift.com

The Shift | Start the Conversation. Stop the Stigma.

Page Load Speed

2.4 sec in total

First Response

196 ms

Resources Loaded

1.5 sec

Page Rendered

620 ms

theshift.com screenshot

About Website

Welcome to theshift.com homepage info - get ready to check The Shift best content right away, or after learning these important things about theshift.com

Visit theshift.com

Key Findings

We analyzed Theshift.com page load time and found that the first response time was 196 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

theshift.com performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value4.5 s

72/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value2.6 s

98/100

10%

Network Requests Diagram

theshift.com

196 ms

two_front_page_aggregated.min.css

64 ms

css

29 ms

admin-ajax.php

737 ms

all.css

45 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 44% of them (25 requests) were addressed to the original Theshift.com, 40% (23 requests) were made to Fonts.gstatic.com and 9% (5 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (737 ms) belongs to the original domain Theshift.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 75.0 kB (2%)

Content Size

3.6 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theshift.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 74.8 kB

  • Original 94.4 kB
  • After minification 89.2 kB
  • After compression 19.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.8 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 4 B

  • Original 3.4 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Shift images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 5 B

  • Original 3.1 kB
  • After minification 3.1 kB
  • After compression 3.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 185 B

  • Original 87.5 kB
  • After minification 87.5 kB
  • After compression 87.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theshift.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 5 (21%)

Requests Now

24

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Shift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theshift.com

theshift.com

196 ms

two_front_page_aggregated.min.css

two_front_page_aggregated.min.css

64 ms

css

css

29 ms

admin-ajax.php

admin-ajax.php

737 ms

all.css

all.css

45 ms

v4-shims.css

v4-shims.css

56 ms

classic-061523.css

classic-061523.css

6 ms

lazyload.min.js

lazyload.min.js

70 ms

classic-061523.css

classic-061523.css

14 ms

7Aulp_0qiz-aVz7u3PJLcUMYOFkpl0k30e0.ttf

7Aulp_0qiz-aVz7u3PJLcUMYOFkpl0k30e0.ttf

33 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVQ.woff

178 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

197 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVQ.woff

222 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

207 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVQ.woff

222 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

253 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVQ.woff

253 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

246 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVQ.woff

279 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVc.ttf

297 ms

JoinUs_Green-scaled.jpg

JoinUs_Green-scaled.jpg

131 ms

hqdefault.jpg

hqdefault.jpg

294 ms

The-Shift-Still-1.jpg

The-Shift-Still-1.jpg

276 ms

BLANK-ORANGE.png

BLANK-ORANGE.png

164 ms

preloader.gif

preloader.gif

174 ms

Caroline-image.jpeg

Caroline-image.jpeg

247 ms

Adrienne-FInch-scaled.jpeg

Adrienne-FInch-scaled.jpeg

276 ms

camara-rauen.jpeg

camara-rauen.jpeg

246 ms

Relieved-Face-Emoji-Classic-Round-Sticker.jpeg

Relieved-Face-Emoji-Classic-Round-Sticker.jpeg

247 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1y9osUhiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs1y9osUhiYw.woff

170 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1y9osUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1y9osUhiYA.ttf

178 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUhiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUhiYw.woff

177 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUhiYA.ttf

176 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYw.woff

177 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYA.ttf

202 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYw.woff

203 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYA.ttf

204 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUhiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUhiYw.woff

204 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUhiYA.ttf

204 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs13FvsUhiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs13FvsUhiYw.woff

205 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs13FvsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs13FvsUhiYA.ttf

225 ms

modules.woff

modules.woff

273 ms

modules.woff

modules.woff

233 ms

fa-regular-400.woff

fa-regular-400.woff

140 ms

fa-solid-900.woff

fa-solid-900.woff

173 ms

fa-brands-400.woff

fa-brands-400.woff

171 ms

fa-brands-400.woff

fa-brands-400.woff

442 ms

fa-regular-400.woff

fa-regular-400.woff

371 ms

fa-solid-900.woff

fa-solid-900.woff

457 ms

Join_Us_Partners_Backgrounds2-scaled.jpg

Join_Us_Partners_Backgrounds2-scaled.jpg

27 ms

Slide-1a-1.png

Slide-1a-1.png

32 ms

Slide-1-2.png

Slide-1-2.png

27 ms

Slide-5.png

Slide-5.png

25 ms

Slide-6.png

Slide-6.png

25 ms

Slide-2-1.png

Slide-2-1.png

23 ms

Slide-4.png

Slide-4.png

19 ms

Slide-3-1.png

Slide-3-1.png

55 ms

Accessibility Review

theshift.com accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

theshift.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

theshift.com SEO score

50

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theshift.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theshift.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theshift.com

Open Graph description is not detected on the main page of The Shift. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: