Tools & Wizards About Us
thesleepstore.co.nz screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

thesleepstore.co.nz

Voted NZ's best baby store | Baby sleeping bags, Baby Gifts, Swaddles, Carriers | The Sleep Store Shop Online

Page Load Speed

6.7 sec in total

First Response

648 ms

Resources Loaded

5.7 sec

Page Rendered

362 ms

thesleepstore.co.nz screenshot

About Website

Visit thesleepstore.co.nz now to see the best up-to-date The Sleep Store content for New Zealand and also check out these interesting facts you probably never knew about thesleepstore.co.nz

4 times winner of NZ Best Online Baby Store, with Best range of baby gifts, 5-star service & NZ's best range of baby products. Specialists in baby swaddles, baby wraps, baby sleeping bags, cot & ...

Visit thesleepstore.co.nz

Key Findings

We analyzed Thesleepstore.co.nz page load time and found that the first response time was 648 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

thesleepstore.co.nz performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value33.3 s

0/100

25%

SI (Speed Index)

Value14.1 s

1/100

10%

TBT (Total Blocking Time)

Value6,830 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value30.9 s

0/100

10%

Network Requests Diagram

thesleepstore.co.nz

648 ms

www.thesleepstore.co.nz

864 ms

webfont.js

63 ms

vendor.css

423 ms

main.css

676 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 54% of them (25 requests) were addressed to the original Thesleepstore.co.nz, 9% (4 requests) were made to Google.com and 9% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Thesleepstore.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 717.3 kB (54%)

Content Size

1.3 MB

After Optimization

609.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thesleepstore.co.nz main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 571.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 58.2 kB

  • Original 70.8 kB
  • After minification 52.4 kB
  • After compression 12.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.3 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.2 kB or 82% of the original size.

Image Optimization

-4%

Potential reduce by 19.8 kB

  • Original 467.9 kB
  • After minification 448.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Sleep Store images are well optimized though.

JavaScript Optimization

-78%

Potential reduce by 447.7 kB

  • Original 571.9 kB
  • After minification 351.9 kB
  • After compression 124.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 447.7 kB or 78% of the original size.

CSS Optimization

-89%

Potential reduce by 191.6 kB

  • Original 216.0 kB
  • After minification 167.4 kB
  • After compression 24.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thesleepstore.co.nz needs all CSS files to be minified and compressed as it can save up to 191.6 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (34%)

Requests Now

38

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Sleep Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thesleepstore.co.nz

thesleepstore.co.nz

648 ms

www.thesleepstore.co.nz

www.thesleepstore.co.nz

864 ms

webfont.js

webfont.js

63 ms

vendor.css

vendor.css

423 ms

main.css

main.css

676 ms

vendor.js

vendor.js

908 ms

jsapi

jsapi

28 ms

css

css

24 ms

1EqTbJWOZQBfhZ0e3RL9uvesZW2xOQ-xsNqO47m55DA.ttf

1EqTbJWOZQBfhZ0e3RL9uvesZW2xOQ-xsNqO47m55DA.ttf

29 ms

MZ1aViPqjfvZwVD_tzjjkwLUuEpTyoUstqEm5AMlJo4.ttf

MZ1aViPqjfvZwVD_tzjjkwLUuEpTyoUstqEm5AMlJo4.ttf

40 ms

61V2bQZoWB5DkWAUJStypevvDin1pK8aKteLpeZ5c0A.ttf

61V2bQZoWB5DkWAUJStypevvDin1pK8aKteLpeZ5c0A.ttf

58 ms

HkF_qI1x_noxlxhrhMQYECZ2oysoEQEeKwjgmXLRnTc.ttf

HkF_qI1x_noxlxhrhMQYECZ2oysoEQEeKwjgmXLRnTc.ttf

58 ms

main.js

main.js

394 ms

13 ms

default+en.css

default+en.css

2 ms

default+en.I.js

default+en.I.js

4 ms

sleepstore-logo.svg

sleepstore-logo.svg

537 ms

1477_hptile_nz.jpg

1477_hptile_nz.jpg

1308 ms

1423_myroom_travelcot2_290x290.jpg

1423_myroom_travelcot2_290x290.jpg

955 ms

1439_specials_cat_290x290.png

1439_specials_cat_290x290.png

677 ms

1457_290x290_vaporisers.jpg

1457_290x290_vaporisers.jpg

451 ms

1474_290x290_becocarriers.jpg

1474_290x290_becocarriers.jpg

952 ms

290x290combodeals.jpg

290x290combodeals.jpg

1229 ms

1477_290_590.jpg

1477_290_590.jpg

1410 ms

1457_290x590_wintile.jpg

1457_290x590_wintile.jpg

1536 ms

290x290_rewards.jpg

290x290_rewards.jpg

1662 ms

290x290_gift_voucher(1).jpg

290x290_gift_voucher(1).jpg

1706 ms

1457_290x290_trainer_clock_comp.jpg

1457_290x290_trainer_clock_comp.jpg

2062 ms

contact-img.jpg

contact-img.jpg

1838 ms

1446_590x590_whsale_hptile2.jpg

1446_590x590_whsale_hptile2.jpg

2500 ms

290x290_carrier_woven(1).jpg

290x290_carrier_woven(1).jpg

2261 ms

1451_290_travel_hptile.gif

1451_290_travel_hptile.gif

3111 ms

1423_linen_bed_combo.jpg

1423_linen_bed_combo.jpg

2610 ms

290x290_toolbox_range.jpg

290x290_toolbox_range.jpg

2678 ms

icomoon.ttf

icomoon.ttf

2689 ms

bta.js

bta.js

5 ms

ga.js

ga.js

54 ms

all.js

all.js

28 ms

64 ms

__utm.gif

__utm.gif

25 ms

xd_arbiter.php

xd_arbiter.php

36 ms

xd_arbiter.php

xd_arbiter.php

65 ms

collect

collect

58 ms

roundtrip.js

roundtrip.js

13 ms

xd_arbiter.php

xd_arbiter.php

22 ms

AJTISBL6VZGKZCY3U3EQ4C.js

AJTISBL6VZGKZCY3U3EQ4C.js

197 ms

Accessibility Review

thesleepstore.co.nz accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thesleepstore.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thesleepstore.co.nz SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thesleepstore.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thesleepstore.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thesleepstore.co.nz

Open Graph description is not detected on the main page of The Sleep Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: