Tools & Wizards About Us
thesmartbaker.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

thesmartbaker.com

The Smart Baker | As seen on Shark Tank - Precut Baking Parchment, Cupcake Stands & more

Page Load Speed

3.2 sec in total

First Response

501 ms

Resources Loaded

2.4 sec

Page Rendered

256 ms

thesmartbaker.com screenshot

About Website

Visit thesmartbaker.com now to see the best up-to-date The Smart Baker content for United States and also check out these interesting facts you probably never knew about thesmartbaker.com

Your source for high quality, pre-cut baking parchment papers, Reusable and Adjustable Cupcake Tower Stands, Baking Aprons and more!

Visit thesmartbaker.com

Key Findings

We analyzed Thesmartbaker.com page load time and found that the first response time was 501 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

thesmartbaker.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

60/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value5,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.285

42/100

15%

TTI (Time to Interactive)

Value26.0 s

0/100

10%

Network Requests Diagram

www.thesmartbaker.com

501 ms

tracker.js

40 ms

hellobar.js

68 ms

conversion.js

104 ms

css

63 ms

Our browser made a total of 174 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Thesmartbaker.com, 17% (30 requests) were made to Cdn5.bigcommerce.com and 13% (22 requests) were made to Cdn2.bigcommerce.com. The less responsive or slowest element that took the longest time to load (551 ms) relates to the external source Load.sumome.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (16%)

Content Size

7.8 MB

After Optimization

6.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thesmartbaker.com main page is 7.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 105.5 kB

  • Original 125.9 kB
  • After minification 116.1 kB
  • After compression 20.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.5 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 154.3 kB

  • Original 6.3 MB
  • After minification 6.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Smart Baker images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 587.9 kB

  • Original 933.8 kB
  • After minification 814.5 kB
  • After compression 346.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 587.9 kB or 63% of the original size.

CSS Optimization

-90%

Potential reduce by 370.4 kB

  • Original 413.6 kB
  • After minification 384.7 kB
  • After compression 43.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thesmartbaker.com needs all CSS files to be minified and compressed as it can save up to 370.4 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 112 (78%)

Requests Now

143

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 143 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Smart Baker. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 62 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thesmartbaker.com

www.thesmartbaker.com

501 ms

tracker.js

tracker.js

40 ms

hellobar.js

hellobar.js

68 ms

conversion.js

conversion.js

104 ms

css

css

63 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

103 ms

customhead.js

customhead.js

100 ms

jquery.slicknav.js

jquery.slicknav.js

90 ms

styles.css

styles.css

90 ms

iselector.css

iselector.css

98 ms

flexslider.css

flexslider.css

89 ms

slide-show.css

slide-show.css

99 ms

styles-slide-show.css

styles-slide-show.css

87 ms

social.css

social.css

96 ms

base-forms.css

base-forms.css

96 ms

color.css

color.css

85 ms

faceted-search.css

faceted-search.css

126 ms

light.css

light.css

94 ms

theme.css

theme.css

118 ms

grid.css

grid.css

125 ms

custom.css

custom.css

91 ms

product.attributes.css

product.attributes.css

125 ms

ui.all.css

ui.all.css

128 ms

product.quickview.css

product.quickview.css

91 ms

imodal.css

imodal.css

127 ms

store.css

store.css

129 ms

font-awesome.min.css

font-awesome.min.css

50 ms

styles-slide-show.css

styles-slide-show.css

88 ms

mediaqueries.css

mediaqueries.css

88 ms

js

js

57 ms

jquery.min.js

jquery.min.js

123 ms

menudrop.js

menudrop.js

75 ms

iselector.js

iselector.js

116 ms

jquery.flexslider.js

jquery.flexslider.js

115 ms

matchMedia.js

matchMedia.js

120 ms

common.js

common.js

121 ms

jquery.autobox.js

jquery.autobox.js

120 ms

init.js

init.js

122 ms

jquery.uniform.min.js

jquery.uniform.min.js

121 ms

main.js

main.js

137 ms

jquery-ui.min.js

jquery-ui.min.js

169 ms

jquery.validate.js

jquery.validate.js

134 ms

product.functions.js

product.functions.js

135 ms

product.attributes.js

product.attributes.js

165 ms

quickview.js

quickview.js

166 ms

quickview.initialise.js

quickview.initialise.js

166 ms

jquery.form.js

jquery.form.js

182 ms

imodal.js

imodal.js

182 ms

quicksearch.js

quicksearch.js

182 ms

load.sumome.com

load.sumome.com

551 ms

jCarousel.js

jCarousel.js

76 ms

product_003.js

product_003.js

63 ms

product.js

product.js

72 ms

customslider.js

customslider.js

74 ms

rollover.js

rollover.js

38 ms

bc_pinstrumentation.min.js

bc_pinstrumentation.min.js

204 ms

jquery.bgiframe.min.js

jquery.bgiframe.min.js

205 ms

superfish.js

superfish.js

206 ms

visitor.js

visitor.js

206 ms

analytics.js

analytics.js

29 ms

ga.js

ga.js

29 ms

css

css

31 ms

collect

collect

86 ms

jquery.min.js

jquery.min.js

222 ms

visit

visit

274 ms

x

x

278 ms

clickstream

clickstream

273 ms

analytics.min.js

analytics.min.js

222 ms

beacon_api.js

beacon_api.js

200 ms

gtm.js

gtm.js

344 ms

loader.png

loader.png

229 ms

productdetail-bg.png

productdetail-bg.png

225 ms

sprite-social.png

sprite-social.png

232 ms

carousal-prev-icon.png

carousal-prev-icon.png

214 ms

quick.png

quick.png

215 ms

carousal-next-icon.png

carousal-next-icon.png

215 ms

rcv.png

rcv.png

215 ms

tsblogo2015_small_1427538748__91281.png

tsblogo2015_small_1427538748__91281.png

226 ms

tsb_springcollectionslider__19545.jpg

tsb_springcollectionslider__19545.jpg

447 ms

PPIcingSmiles_Slider_01.jpg

PPIcingSmiles_Slider_01.jpg

474 ms

asost_3tflower_springbdayslider_01__26095.jpg

asost_3tflower_springbdayslider_01__26095.jpg

508 ms

portionslider_01__54901.jpg

portionslider_01__54901.jpg

517 ms

CupcakeTower_GiveBack_Slider_01.jpg

CupcakeTower_GiveBack_Slider_01.jpg

505 ms

LargeParchmentIcon_01__55472.1403115717.210.265.png

LargeParchmentIcon_01__55472.1403115717.210.265.png

350 ms

IcoRating5.png

IcoRating5.png

381 ms

SampleParchmentIcon_01__53850.1357760720.210.265.png

SampleParchmentIcon_01__53850.1357760720.210.265.png

410 ms

Floral_TopClose__13652.1427644238.210.265.jpg

Floral_TopClose__13652.1427644238.210.265.jpg

434 ms

IcoRating0.png

IcoRating0.png

460 ms

BlueBeauty_TopClose__63769.1427644354.210.265.jpg

BlueBeauty_TopClose__63769.1427644354.210.265.jpg

475 ms

RedApronFrontMonogram__99791.1414422001.210.265.jpg

RedApronFrontMonogram__99791.1414422001.210.265.jpg

481 ms

LastNameCuttingBoard_3__59107.1437587965.210.265.jpg

LastNameCuttingBoard_3__59107.1437587965.210.265.jpg

484 ms

6inSquareIcon_01__93370.1392522050.210.265.jpg

6inSquareIcon_01__93370.1392522050.210.265.jpg

487 ms

MediumParchmentIcon_01__79748.1403115758.210.265.png

MediumParchmentIcon_01__79748.1403115758.210.265.png

502 ms

instagram.png

instagram.png

506 ms

17119_115919.js

17119_115919.js

326 ms

17119_121970.js

17119_121970.js

324 ms

17119_120002.js

17119_120002.js

346 ms

17119_122695.js

17119_122695.js

345 ms

9k-RPmcnxYEPm8CNFsH2gg.woff

9k-RPmcnxYEPm8CNFsH2gg.woff

221 ms

collect

collect

369 ms

get

get

337 ms

conversion_async.js

conversion_async.js

213 ms

index.php

index.php

192 ms

sale.png

sale.png

61 ms

bullet_line.png

bullet_line.png

166 ms

quick.png

quick.png

62 ms

arrows-ffffff.png

arrows-ffffff.png

59 ms

slider-prev-icon.png

slider-prev-icon.png

59 ms

slider-next-icon.png

slider-next-icon.png

61 ms

collect

collect

221 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

53 ms

rollover.core.js

rollover.core.js

49 ms

widget_v2.135.js

widget_v2.135.js

39 ms

fornax.min.js

fornax.min.js

148 ms

ii.aspx

ii.aspx

36 ms

AltSealInfo.aspx

AltSealInfo.aspx

19 ms

MP931740071a_Seal_BRX.png

MP931740071a_Seal_BRX.png

41 ms

Static.aspx

Static.aspx

55 ms

MP931740071a_Rollover.png

MP931740071a_Rollover.png

117 ms

e1c511db

e1c511db

30 ms

roundtrip.js

roundtrip.js

30 ms

hellobar-17119-121970.js

hellobar-17119-121970.js

14 ms

hellobar-17119-115919.js

hellobar-17119-115919.js

14 ms

hellobar-17119-122695.js

hellobar-17119-122695.js

14 ms

hellobar-17119-120002.js

hellobar-17119-120002.js

13 ms

544 ms

e1c511db

e1c511db

22 ms

Dynamic.aspx

Dynamic.aspx

19 ms

sprite-8bit.png

sprite-8bit.png

308 ms

DIBPTDU64NGTVIKBTO5SN6.js

DIBPTDU64NGTVIKBTO5SN6.js

490 ms

avatar_simple_visitor.png

avatar_simple_visitor.png

96 ms

88 ms

__utm.gif

__utm.gif

45 ms

__utm.gif

__utm.gif

16 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

0 ms

28 ms

45 ms

vmojscdd.f.kk[0]

vmojscdd.f.kk[0]

26 ms

31 ms

jujqiimx.f.kk[0]

jujqiimx.f.kk[0]

45 ms

37 ms

25 ms

23 ms

40 ms

ping.hellobar.com

ping.hellobar.com

48 ms

fbevents.hashing.js

fbevents.hashing.js

16 ms

out

out

14 ms

30 ms

31 ms

out

out

18 ms

out

out

20 ms

out

out

22 ms

out

out

21 ms

out

out

22 ms

out

out

22 ms

out

out

23 ms

out

out

23 ms

126 ms

u.php

u.php

123 ms

33 ms

adsct

adsct

122 ms

sync

sync

10 ms

pixel

pixel

120 ms

54 ms

service.js

service.js

25 ms

service.js

service.js

52 ms

51 ms

sd

sd

22 ms

377928.gif

377928.gif

46 ms

sumome-welcome-popup.css

sumome-welcome-popup.css

8 ms

sme-popup.css

sme-popup.css

10 ms

css

css

24 ms

in

in

3 ms

tap.php

tap.php

126 ms

Accessibility Review

thesmartbaker.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

thesmartbaker.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thesmartbaker.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thesmartbaker.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thesmartbaker.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thesmartbaker.com

Open Graph description is not detected on the main page of The Smart Baker. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: