Tools & Wizards About Us
thestrategist.co.uk screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

thestrategist.co.uk

The Strategist - New Products, Gift Ideas, The Best Deals | The Strategist

Page Load Speed

2.1 sec in total

First Response

163 ms

Resources Loaded

628 ms

Page Rendered

1.3 sec

thestrategist.co.uk screenshot

About Website

Visit thestrategist.co.uk now to see the best up-to-date The Strategist content for United States and also check out these interesting facts you probably never knew about thestrategist.co.uk

The Strategist is a New York Magazine site, where trustworthy journalists curate product recommendations from across the vast e-commerce landscape.

Visit thestrategist.co.uk

Key Findings

We analyzed Thestrategist.co.uk page load time and found that the first response time was 163 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

thestrategist.co.uk performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value5,100 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.602

10/100

15%

TTI (Time to Interactive)

Value34.0 s

0/100

10%

Network Requests Diagram

163 ms

7470_Vox_Strategist_Prebid_DM.js

386 ms

apstag.js

385 ms

gpt.js

220 ms

adsbygoogle.js

220 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Thestrategist.co.uk, 29% (15 requests) were made to Fonts.nymag.com and 8% (4 requests) were made to Assets.nymag.com. The less responsive or slowest element that took the longest time to load (400 ms) relates to the external source Assets.nymag.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (46%)

Content Size

2.3 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Thestrategist.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 1.1 MB

  • Original 1.4 MB
  • After minification 1.4 MB
  • After compression 369.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.1 MB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 709.9 kB
  • After minification 709.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Strategist images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 272 B

  • Original 192.4 kB
  • After minification 192.4 kB
  • After compression 192.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 7 (20%)

Requests Now

35

After Optimization

28

  • Images
  • JavaScript

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Strategist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

163 ms

7470_Vox_Strategist_Prebid_DM.js

7470_Vox_Strategist_Prebid_DM.js

386 ms

apstag.js

apstag.js

385 ms

gpt.js

gpt.js

220 ms

adsbygoogle.js

adsbygoogle.js

220 ms

concert_ads.js

concert_ads.js

383 ms

pub.js

pub.js

199 ms

55c1e4f7d8e96d6b8ccd14f0b73d66f9a7-2324Cov-4x5-election-anxiety.w240.jpg

55c1e4f7d8e96d6b8ccd14f0b73d66f9a7-2324Cov-4x5-election-anxiety.w240.jpg

374 ms

hot_topics.svg

hot_topics.svg

400 ms

otSDKStub.js

otSDKStub.js

356 ms

ff56ad0d4b28c5bb35dcb0df586d8734b8-micro.rsquare.w300.jpg

ff56ad0d4b28c5bb35dcb0df586d8734b8-micro.rsquare.w300.jpg

258 ms

364ea04957c78df503a5ff8f0a4021a2fd-books.rhorizontal.w300.jpg

364ea04957c78df503a5ff8f0a4021a2fd-books.rhorizontal.w300.jpg

264 ms

8bcb9a46a0ae461aee60a7b096ffba1467-wiclw-harris-reed.rhorizontal.w300.jpg

8bcb9a46a0ae461aee60a7b096ffba1467-wiclw-harris-reed.rhorizontal.w300.jpg

269 ms

8067b3fb6d54fdf9450a49986c29788ee6-gift-scout-promotion-final.gif

8067b3fb6d54fdf9450a49986c29788ee6-gift-scout-promotion-final.gif

358 ms

ef97b8f782d7684655699d59920691312d-haul-10-31.rhorizontal.w300.jpg

ef97b8f782d7684655699d59920691312d-haul-10-31.rhorizontal.w300.jpg

269 ms

9c3a1945357acfe75a03b0b2a39753736b-bic-cookware.rhorizontal.w300.jpg

9c3a1945357acfe75a03b0b2a39753736b-bic-cookware.rhorizontal.w300.jpg

269 ms

82a03fd08d9402a24d783c8aa83b85c089-ELF-Logo-Black--1-.jpg

82a03fd08d9402a24d783c8aa83b85c089-ELF-Logo-Black--1-.jpg

272 ms

c5a511e9e2f053c6d516f1ec02f2981bcf-shoes.rhorizontal.w768.jpg

c5a511e9e2f053c6d516f1ec02f2981bcf-shoes.rhorizontal.w768.jpg

296 ms

69b84c5b7036204e684d91ba04e23aaee9-2023-03-13-duvet9037-final.rhorizontal.w768.jpg

69b84c5b7036204e684d91ba04e23aaee9-2023-03-13-duvet9037-final.rhorizontal.w768.jpg

353 ms

d1d386111fab2723ac24263638e0161dc8-sales-advent.rhorizontal.w768.jpg

d1d386111fab2723ac24263638e0161dc8-sales-advent.rhorizontal.w768.jpg

353 ms

8a41e3c05016486f17e11760a7f7e361d2-makeup.rhorizontal.w768.jpg

8a41e3c05016486f17e11760a7f7e361d2-makeup.rhorizontal.w768.jpg

353 ms

2ae0128cbd0e69242de17cf2da505a3765-side-sleeper-pillow-025-final.rhorizontal.w768.jpg

2ae0128cbd0e69242de17cf2da505a3765-side-sleeper-pillow-025-final.rhorizontal.w768.jpg

355 ms

53f35373c9802e9d1840f37011a9d715c6-ddd--.rhorizontal.w768.jpg

53f35373c9802e9d1840f37011a9d715c6-ddd--.rhorizontal.w768.jpg

353 ms

b565671e9cce137771e8c2fc985be0469a-platter.rhorizontal.w768.jpg

b565671e9cce137771e8c2fc985be0469a-platter.rhorizontal.w768.jpg

359 ms

43f499d8092f28d430a90f3348212bba21-mattress-sale.rhorizontal.w768.jpg

43f499d8092f28d430a90f3348212bba21-mattress-sale.rhorizontal.w768.jpg

357 ms

f093c287b3a6e8ebd04a9bcb9f7d34c638-layers.rhorizontal.w768.jpg

f093c287b3a6e8ebd04a9bcb9f7d34c638-layers.rhorizontal.w768.jpg

357 ms

487aec0894e1a8318bae0d486e542c3525-activity-book---youngna-park--1-.rhorizontal.w768.jpg

487aec0894e1a8318bae0d486e542c3525-activity-book---youngna-park--1-.rhorizontal.w768.jpg

362 ms

94b893fe65dac5c9ff91a56ea61392c0ef-IMG-9312.rhorizontal.w768.jpg

94b893fe65dac5c9ff91a56ea61392c0ef-IMG-9312.rhorizontal.w768.jpg

361 ms

3c625afb4892fa2c09c551625c8ef24b99-wiclw.rhorizontal.w768.jpg

3c625afb4892fa2c09c551625c8ef24b99-wiclw.rhorizontal.w768.jpg

357 ms

8da0d4bc317133a0285180dec670521e0a-6-3-BeautyMicro.rhorizontal.w768.jpg

8da0d4bc317133a0285180dec670521e0a-6-3-BeautyMicro.rhorizontal.w768.jpg

359 ms

bf2c486c88dd082e9b3b8f966047b6b188-bic-rice-cooker.rhorizontal.w768.jpg

bf2c486c88dd082e9b3b8f966047b6b188-bic-rice-cooker.rhorizontal.w768.jpg

360 ms

a716b41358ce03b418979316727f967617-bic-sheets-lede.rhorizontal.w768.jpg

a716b41358ce03b418979316727f967617-bic-sheets-lede.rhorizontal.w768.jpg

360 ms

stratarrow.svg

stratarrow.svg

266 ms

most-read.svg

most-read.svg

263 ms

writers.svg

writers.svg

264 ms

Pitch.woff2

Pitch.woff2

271 ms

Pitch-Bold.woff2

Pitch-Bold.woff2

285 ms

pubads_impl.js

pubads_impl.js

191 ms

CooperBTMedium.woff2

CooperBTMedium.woff2

59 ms

CooperBTLight.woff2

CooperBTLight.woff2

58 ms

Pitch-Italic.woff2

Pitch-Italic.woff2

115 ms

Pitch-BoldItalic.woff2

Pitch-BoldItalic.woff2

115 ms

Miller_Text_Italic.woff2

Miller_Text_Italic.woff2

114 ms

Miller_Text_Bold_Italic.woff2

Miller_Text_Bold_Italic.woff2

113 ms

Miller_Text_Roman.woff2

Miller_Text_Roman.woff2

113 ms

Miller_Text_Bold.woff2

Miller_Text_Bold.woff2

114 ms

LibreFranklin.woff2

LibreFranklin.woff2

115 ms

LibreFranklin-Medium.woff2

LibreFranklin-Medium.woff2

116 ms

LibreFranklin-SemiBold.woff2

LibreFranklin-SemiBold.woff2

115 ms

LibreFranklin-Bold.woff2

LibreFranklin-Bold.woff2

116 ms

LibreFranklin-ExtraBold.woff2

LibreFranklin-ExtraBold.woff2

114 ms

Accessibility Review

thestrategist.co.uk accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

thestrategist.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

thestrategist.co.uk SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thestrategist.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thestrategist.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thestrategist.co.uk

Open Graph data is detected on the main page of The Strategist. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: