Tools & Wizards About Us
thevelvetprinciple.com screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

thevelvetprinciple.com

Wayfinding Consultancy, London - The Velvet Principle

Page Load Speed

5.1 sec in total

First Response

559 ms

Resources Loaded

4 sec

Page Rendered

534 ms

thevelvetprinciple.com screenshot

About Website

Welcome to thevelvetprinciple.com homepage info - get ready to check The Velvet Principle best content right away, or after learning these important things about thevelvetprinciple.com

We are a London based wayfinding consultancy - designing wayfinding strategies that help people navigate, route plan and understand places.

Visit thevelvetprinciple.com

Key Findings

We analyzed Thevelvetprinciple.com page load time and found that the first response time was 559 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

thevelvetprinciple.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value500 ms

58/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value9.0 s

34/100

10%

Network Requests Diagram

thevelvetprinciple.com

559 ms

bx1zq.css

229 ms

bx1zq.css

442 ms

post-195.css

306 ms

bx1zq.css

535 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 64% of them (21 requests) were addressed to the original Thevelvetprinciple.com, 18% (6 requests) were made to Sp-ao.shortpixel.ai and 9% (3 requests) were made to Mlbpjiyvhxet.i.optimole.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Sp-ao.shortpixel.ai.

Page Optimization Overview & Recommendations

Page size can be reduced by 162.1 kB (29%)

Content Size

550.8 kB

After Optimization

388.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thevelvetprinciple.com main page is 550.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 223.9 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 102.9 kB

  • Original 129.1 kB
  • After minification 126.2 kB
  • After compression 26.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.9 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 67.6 kB
  • After minification 67.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Velvet Principle images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 29.6 kB

  • Original 223.9 kB
  • After minification 223.9 kB
  • After compression 194.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 29.6 kB or 13% of the original size.

CSS Optimization

-23%

Potential reduce by 29.7 kB

  • Original 130.1 kB
  • After minification 130.1 kB
  • After compression 100.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thevelvetprinciple.com needs all CSS files to be minified and compressed as it can save up to 29.7 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (79%)

Requests Now

28

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Velvet Principle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thevelvetprinciple.com

thevelvetprinciple.com

559 ms

bx1zq.css

bx1zq.css

229 ms

bx1zq.css

bx1zq.css

442 ms

post-195.css

post-195.css

306 ms

bx1zq.css

bx1zq.css

535 ms

post-279.css

post-279.css

319 ms

bx1zq.css

bx1zq.css

319 ms

css

css

28 ms

css

css

49 ms

bx1zq.css

bx1zq.css

363 ms

bx1zq.js

bx1zq.js

579 ms

lazysizes.min.js

lazysizes.min.js

351 ms

bx1zq.css

bx1zq.css

348 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

374 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

457 ms

wp-polyfill.min.js

wp-polyfill.min.js

606 ms

hooks.min.js

hooks.min.js

462 ms

i18n.min.js

i18n.min.js

561 ms

autoptimize_de4005609f5b4b16ccccecdf3347f779.js

autoptimize_de4005609f5b4b16ccccecdf3347f779.js

699 ms

optimole_lib.min.js

optimole_lib.min.js

74 ms

lazy_placeholder.gif

lazy_placeholder.gif

253 ms

lazy_placeholder.gif

lazy_placeholder.gif

1264 ms

lazy_placeholder.gif

lazy_placeholder.gif

248 ms

lazy_placeholder.gif

lazy_placeholder.gif

247 ms

lazy_placeholder.gif

lazy_placeholder.gif

245 ms

lazy_placeholder.gif

lazy_placeholder.gif

246 ms

cropped-VP-master-logo-rgb-11.jpg

cropped-VP-master-logo-rgb-11.jpg

297 ms

loading.gif

loading.gif

181 ms

DtViJxy6WaEr1LZDfzJp.ttf

DtViJxy6WaEr1LZDfzJp.ttf

219 ms

fa-solid-900.woff

fa-solid-900.woff

340 ms

fa-regular-400.woff

fa-regular-400.woff

180 ms

fa-brands-400.woff

fa-brands-400.woff

379 ms

Velvet.jpg

Velvet.jpg

139 ms

Accessibility Review

thevelvetprinciple.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

thevelvetprinciple.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

thevelvetprinciple.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thevelvetprinciple.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thevelvetprinciple.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thevelvetprinciple.com

Open Graph data is detected on the main page of The Velvet Principle. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: