Tools & Wizards About Us
thewhoshop.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

thewhoshop.com

The Who Shop - Doctor Who Merchandise, Dr Who Toys

Page Load Speed

6.2 sec in total

First Response

1.3 sec

Resources Loaded

4.5 sec

Page Rendered

446 ms

thewhoshop.com screenshot

About Website

Welcome to thewhoshop.com homepage info - get ready to check The Who Shop best content for United Kingdom right away, or after learning these important things about thewhoshop.com

The WHO Shop is the world's Doctor Who shop established in 1984, and is THE premier retailer of Doctor Who products and related merchandise.

Visit thewhoshop.com

Key Findings

We analyzed Thewhoshop.com page load time and found that the first response time was 1.3 sec and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

thewhoshop.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value12.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value15.0 s

1/100

10%

TBT (Total Blocking Time)

Value170 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0.676

8/100

15%

TTI (Time to Interactive)

Value17.0 s

5/100

10%

Network Requests Diagram

www.thewhoshop.com

1269 ms

styles.css

414 ms

widgets.css

172 ms

custom-style.css

252 ms

style.css

181 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 96% of them (93 requests) were addressed to the original Thewhoshop.com, 2% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Thewhoshop.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 866.0 kB (38%)

Content Size

2.3 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thewhoshop.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 94.8 kB

  • Original 113.3 kB
  • After minification 104.8 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94.8 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 25.9 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Who Shop images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 422.1 kB

  • Original 562.1 kB
  • After minification 431.2 kB
  • After compression 140.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 422.1 kB or 75% of the original size.

CSS Optimization

-87%

Potential reduce by 323.2 kB

  • Original 370.4 kB
  • After minification 225.4 kB
  • After compression 47.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thewhoshop.com needs all CSS files to be minified and compressed as it can save up to 323.2 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (64%)

Requests Now

92

After Optimization

33

  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Who Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 35 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thewhoshop.com

www.thewhoshop.com

1269 ms

styles.css

styles.css

414 ms

widgets.css

widgets.css

172 ms

custom-style.css

custom-style.css

252 ms

style.css

style.css

181 ms

itemslider.css

itemslider.css

184 ms

generic-nav.css

generic-nav.css

254 ms

brands.css

brands.css

272 ms

ultra-slideshow.css

ultra-slideshow.css

276 ms

accordion.css

accordion.css

334 ms

menu.css

menu.css

335 ms

menu-accordion.css

menu-accordion.css

362 ms

menu-dropdown.css

menu-dropdown.css

365 ms

menu-sidebar.css

menu-sidebar.css

359 ms

additional.css

additional.css

423 ms

styles-infortis.css

styles-infortis.css

422 ms

generic-cck.css

generic-cck.css

441 ms

dropdown.css

dropdown.css

450 ms

itemgrid.css

itemgrid.css

458 ms

tabs.css

tabs.css

489 ms

icons.css

icons.css

501 ms

icons-font.css

icons-font.css

499 ms

icons-theme.css

icons-theme.css

522 ms

icons-social.css

icons-social.css

539 ms

common.css

common.css

547 ms

override-components.css

override-components.css

569 ms

override-modules.css

override-modules.css

581 ms

override-theme.css

override-theme.css

665 ms

grid12.css

grid12.css

603 ms

design_second.css

design_second.css

715 ms

grid_second.css

grid_second.css

636 ms

layout_second.css

layout_second.css

650 ms

override-config.css

override-config.css

661 ms

style.css

style.css

685 ms

sagePaySuite.css

sagePaySuite.css

727 ms

prototype.js

prototype.js

891 ms

ccard.js

ccard.js

588 ms

validation.js

validation.js

658 ms

builder.js

builder.js

596 ms

effects.js

effects.js

653 ms

dragdrop.js

dragdrop.js

677 ms

controls.js

controls.js

662 ms

slider.js

slider.js

586 ms

js.js

js.js

657 ms

form.js

form.js

611 ms

translate.js

translate.js

657 ms

cookies.js

cookies.js

626 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

871 ms

jquery-noconflict.js

jquery-noconflict.js

640 ms

jquery.owlcarousel.min.js

jquery.owlcarousel.min.js

582 ms

jquery.easing.min.js

jquery.easing.min.js

605 ms

jquery.accordion.min.js

jquery.accordion.min.js

646 ms

modernizr.custom.min.js

modernizr.custom.min.js

643 ms

matchMedia.js

matchMedia.js

639 ms

matchMedia.addListener.js

matchMedia.addListener.js

631 ms

enquire.js

enquire.js

621 ms

jquery.tabs.min.js

jquery.tabs.min.js

649 ms

imagesloaded.js

imagesloaded.js

676 ms

app.js

app.js

648 ms

custom.js

custom.js

632 ms

analytics.js

analytics.js

46 ms

phone.png

phone.png

96 ms

logo.png

logo.png

179 ms

soc1.png

soc1.png

98 ms

soc2.png

soc2.png

151 ms

insta.png

insta.png

95 ms

shopfront-banner-2.jpg

shopfront-banner-2.jpg

259 ms

sonic-screwdriver-banner_1.jpg

sonic-screwdriver-banner_1.jpg

260 ms

worldwide-delivery-banner.jpg

worldwide-delivery-banner.jpg

499 ms

timeline_banner.jpg

timeline_banner.jpg

537 ms

who-shop-comic-covers-home.jpg

who-shop-comic-covers-home.jpg

274 ms

enter-the-shop-banners-sm.jpg

enter-the-shop-banners-sm.jpg

260 ms

1.jpg

1.jpg

343 ms

front-banners-events.jpg

front-banners-events.jpg

345 ms

8th_cover.jpg

8th_cover.jpg

348 ms

10D_05_Who_Shop.jpg

10D_05_Who_Shop.jpg

367 ms

11D_05_Who_Shop.jpg

11D_05_Who_Shop.jpg

430 ms

12D_03_Who_Shop.jpg

12D_03_Who_Shop.jpg

429 ms

doctor-who-tardis-rug-5.jpg

doctor-who-tardis-rug-5.jpg

431 ms

img_20151219_123444_edit_1.jpg

img_20151219_123444_edit_1.jpg

459 ms

1250_tardis_bathmat_inuse.jpg

1250_tardis_bathmat_inuse.jpg

512 ms

tardis-pandorica-scarf-1_1024x1024.jpg

tardis-pandorica-scarf-1_1024x1024.jpg

514 ms

91veuttjl1l__sl1500_.jpg

91veuttjl1l__sl1500_.jpg

516 ms

doctorwhocomicbookdaywhoshopexclusive_1.jpg

doctorwhocomicbookdaywhoshopexclusive_1.jpg

551 ms

%7B%7Bmedia%20url=

%7B%7Bmedia%20url=

1606 ms

standing-orders.jpg

standing-orders.jpg

681 ms

signing28nov-page.jpg

signing28nov-page.jpg

679 ms

dominex-banner-blog.jpg

dominex-banner-blog.jpg

622 ms

payment.gif

payment.gif

641 ms

cart.png

cart.png

641 ms

ThemeIcons.woff

ThemeIcons.woff

687 ms

collect

collect

90 ms

bullet.png

bullet.png

656 ms

1.png

1.png

671 ms

collect

collect

59 ms

ga-audiences

ga-audiences

41 ms

print.css

print.css

85 ms

Accessibility Review

thewhoshop.com accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thewhoshop.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

thewhoshop.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thewhoshop.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thewhoshop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thewhoshop.com

Open Graph description is not detected on the main page of The Who Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: