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theyardstickagency.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

theyardstickagency.co.uk

Full marketing services for financial advisers & planners

Page Load Speed

3 sec in total

First Response

183 ms

Resources Loaded

1.7 sec

Page Rendered

1.1 sec

theyardstickagency.co.uk screenshot

About Website

Welcome to theyardstickagency.co.uk homepage info - get ready to check Theyardstickagency best content right away, or after learning these important things about theyardstickagency.co.uk

Marketing excellence for the financial services profession. From websites to newsletters, social media to marketing strategy. We're here to help.

Visit theyardstickagency.co.uk

Key Findings

We analyzed Theyardstickagency.co.uk page load time and found that the first response time was 183 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

theyardstickagency.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value27.9 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value1,650 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.173

69/100

15%

TTI (Time to Interactive)

Value30.2 s

0/100

10%

Network Requests Diagram

theyardstickagency.co.uk

183 ms

theyardstickagency.co.uk

352 ms

jba8hwg.css

58 ms

style.min.css

22 ms

styles.css

24 ms

Our browser made a total of 105 requests to load all elements on the main page. We found that 72% of them (76 requests) were addressed to the original Theyardstickagency.co.uk, 6% (6 requests) were made to Use.typekit.net and 5% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (556 ms) belongs to the original domain Theyardstickagency.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 209.9 kB (3%)

Content Size

6.1 MB

After Optimization

5.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theyardstickagency.co.uk main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 84.7 kB

  • Original 103.1 kB
  • After minification 90.9 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.2 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 84.7 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 17.9 kB

  • Original 5.4 MB
  • After minification 5.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Theyardstickagency images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.6 kB

  • Original 457.7 kB
  • After minification 457.7 kB
  • After compression 456.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-61%

Potential reduce by 105.7 kB

  • Original 173.4 kB
  • After minification 67.8 kB
  • After compression 67.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theyardstickagency.co.uk needs all CSS files to be minified and compressed as it can save up to 105.7 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (46%)

Requests Now

89

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Theyardstickagency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theyardstickagency.co.uk

theyardstickagency.co.uk

183 ms

theyardstickagency.co.uk

theyardstickagency.co.uk

352 ms

jba8hwg.css

jba8hwg.css

58 ms

style.min.css

style.min.css

22 ms

styles.css

styles.css

24 ms

woocommerce-layout.css

woocommerce-layout.css

135 ms

woocommerce.css

woocommerce.css

36 ms

theme.min.css

theme.min.css

85 ms

css

css

39 ms

tablepress-combined.min.css

tablepress-combined.min.css

136 ms

gdpr-main.css

gdpr-main.css

38 ms

jquery.min.js

jquery.min.js

40 ms

jquery-migrate.min.js

jquery-migrate.min.js

50 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

51 ms

add-to-cart.min.js

add-to-cart.min.js

59 ms

js.cookie.min.js

js.cookie.min.js

229 ms

woocommerce.min.js

woocommerce.min.js

68 ms

jquery-confirm.min.css

jquery-confirm.min.css

31 ms

wc-blocks.css

wc-blocks.css

80 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

129 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

129 ms

wp-polyfill.min.js

wp-polyfill.min.js

130 ms

hooks.min.js

hooks.min.js

130 ms

i18n.min.js

i18n.min.js

129 ms

index.js

index.js

130 ms

index.js

index.js

130 ms

theme.min.js

theme.min.js

213 ms

sourcebuster.min.js

sourcebuster.min.js

132 ms

order-attribution.min.js

order-attribution.min.js

132 ms

api.js

api.js

44 ms

index.js

index.js

131 ms

main.js

main.js

230 ms

p.css

p.css

17 ms

lftracker_v1_YEgkB8lkdXyaep3Z.js

lftracker_v1_YEgkB8lkdXyaep3Z.js

411 ms

gtm.js

gtm.js

257 ms

hotjar-3320344.js

hotjar-3320344.js

319 ms

horizontalStarRating.htm

horizontalStarRating.htm

241 ms

cropped-yardstick-logo-200x0-c-default.png

cropped-yardstick-logo-200x0-c-default.png

140 ms

cropped-yardstick-logo.png

cropped-yardstick-logo.png

138 ms

Homepage-YS-1.png

Homepage-YS-1.png

212 ms

new-businesses-runner.jpg

new-businesses-runner.jpg

139 ms

baby-icon.png

baby-icon.png

138 ms

existing-advisory-runner.jpg

existing-advisory-runner.jpg

179 ms

pig-icon.png

pig-icon.png

179 ms

support-services-runner.jpg

support-services-runner.jpg

210 ms

spanner-icon-1.png

spanner-icon-1.png

210 ms

product-providers-runner.jpg

product-providers-runner.jpg

179 ms

money-icon.png

money-icon.png

278 ms

about-cta-aside.jpg

about-cta-aside.jpg

210 ms

4fp-logo.png

4fp-logo.png

505 ms

header-logo.png

header-logo.png

314 ms

altura-logo.png

altura-logo.png

308 ms

annetts-orchard-logo.png

annetts-orchard-logo.png

354 ms

logox2.png

logox2.png

404 ms

download.png

download.png

369 ms

EB-web-logo.png

EB-web-logo.png

442 ms

delaunay-wealth-management-logo-2000px.png

delaunay-wealth-management-logo-2000px.png

468 ms

insight-wealth-logo@x2.png

insight-wealth-logo@x2.png

478 ms

1680539093753.jpeg

1680539093753.jpeg

401 ms

shutterstock_339886001.png

shutterstock_339886001.png

402 ms

directory-profile-icon.png

directory-profile-icon.png

405 ms

dashboard-icon.png

dashboard-icon.png

405 ms

projects-icon.png

projects-icon.png

437 ms

hosting-icon.png

hosting-icon.png

437 ms

assets-icon.png

assets-icon.png

441 ms

core-value-icon-1.png

core-value-icon-1.png

507 ms

core-value-icon-2.png

core-value-icon-2.png

456 ms

core-value-icon-3.png

core-value-icon-3.png

454 ms

core-value-icon-4.png

core-value-icon-4.png

466 ms

recaptcha__en.js

recaptcha__en.js

209 ms

core-value-icon-5.png

core-value-icon-5.png

455 ms

d

d

113 ms

d

d

163 ms

d

d

126 ms

d

d

125 ms

core-value-icon-6.png

core-value-icon-6.png

464 ms

core-value-icon-7.png

core-value-icon-7.png

470 ms

core-value-icon-8.png

core-value-icon-8.png

363 ms

d

d

53 ms

fa-solid-900.woff

fa-solid-900.woff

488 ms

fa-regular-400.woff

fa-regular-400.woff

556 ms

fa-light-300.woff

fa-light-300.woff

486 ms

fa-brands-400.woff

fa-brands-400.woff

477 ms

Gareth-blog-02_09_24.png

Gareth-blog-02_09_24.png

488 ms

Gareth-headshot.jpg

Gareth-headshot.jpg

341 ms

Phil-blog-29_08_24.png

Phil-blog-29_08_24.png

460 ms

phil.jpg

phil.jpg

455 ms

Dan-C-blog-28_08_24.png

Dan-C-blog-28_08_24.png

456 ms

Dan-Campbell-1000px-300x300.jpg

Dan-Campbell-1000px-300x300.jpg

452 ms

gdpr-logo.png

gdpr-logo.png

509 ms

anchor

anchor

33 ms

modules.8da33a8f469c3b5ffcec.js

modules.8da33a8f469c3b5ffcec.js

12 ms

styles__ltr.css

styles__ltr.css

4 ms

recaptcha__en.js

recaptcha__en.js

9 ms

HmZh1vhaUdpb_7EqwA747OTURCPpYZjno-lluZU0IlU.js

HmZh1vhaUdpb_7EqwA747OTURCPpYZjno-lluZU0IlU.js

30 ms

webworker.js

webworker.js

61 ms

logo_48.png

logo_48.png

20 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

49 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

50 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

53 ms

recaptcha__en.js

recaptcha__en.js

41 ms

tr-rc.lfeeder.com

tr-rc.lfeeder.com

88 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

20 ms

row7u0kkqigfcwhp1kc5rbsekkvoemg7.js

row7u0kkqigfcwhp1kc5rbsekkvoemg7.js

128 ms

render.78cce4571e3a8dcf2344.js

render.78cce4571e3a8dcf2344.js

27 ms

Accessibility Review

theyardstickagency.co.uk accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

theyardstickagency.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

theyardstickagency.co.uk SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theyardstickagency.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theyardstickagency.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theyardstickagency.co.uk

Open Graph data is detected on the main page of Theyardstickagency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: