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thinkwithgoogle.com screenshot

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

thinkwithgoogle.com

Think with Google - Discover Marketing Research & Digital Trends

Page Load Speed

2.1 sec in total

First Response

36 ms

Resources Loaded

1.7 sec

Page Rendered

328 ms

thinkwithgoogle.com screenshot

About Website

Click here to check amazing Think With Google content for India. Otherwise, check out these important facts you probably never knew about thinkwithgoogle.com

Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.

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Key Findings

We analyzed Thinkwithgoogle.com page load time and found that the first response time was 36 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

thinkwithgoogle.com performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

84/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

93/100

25%

SI (Speed Index)

Value3.7 s

85/100

10%

TBT (Total Blocking Time)

Value1,820 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.4 s

48/100

10%

Network Requests Diagram

thinkwithgoogle.com

36 ms

www.thinkwithgoogle.com

176 ms

css

76 ms

css

89 ms

icon

103 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 13% of them (12 requests) were addressed to the original Thinkwithgoogle.com, 44% (42 requests) were made to Think.storage.googleapis.com and 5% (5 requests) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (994 ms) relates to the external source Think.storage.googleapis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 521.4 kB (36%)

Content Size

1.4 MB

After Optimization

926.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thinkwithgoogle.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 773.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 86.9 kB

  • Original 101.9 kB
  • After minification 84.6 kB
  • After compression 15.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.3 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.9 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 6.1 kB

  • Original 773.7 kB
  • After minification 767.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Think With Google images are well optimized though.

JavaScript Optimization

-23%

Potential reduce by 25.4 kB

  • Original 109.9 kB
  • After minification 109.6 kB
  • After compression 84.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 25.4 kB or 23% of the original size.

CSS Optimization

-87%

Potential reduce by 403.0 kB

  • Original 462.4 kB
  • After minification 459.4 kB
  • After compression 59.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thinkwithgoogle.com needs all CSS files to be minified and compressed as it can save up to 403.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (38%)

Requests Now

81

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Think With Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thinkwithgoogle.com

thinkwithgoogle.com

36 ms

www.thinkwithgoogle.com

www.thinkwithgoogle.com

176 ms

css

css

76 ms

css

css

89 ms

icon

icon

103 ms

twg.global.3.0.0.css

twg.global.3.0.0.css

182 ms

twg.modules.3.0.0.css

twg.modules.3.0.0.css

166 ms

twg.pages.3.0.0.css

twg.pages.3.0.0.css

298 ms

twg.experiments.3.0.0.css

twg.experiments.3.0.0.css

276 ms

twg.experiments.js

twg.experiments.js

247 ms

html5shiv.js

html5shiv.js

91 ms

lcs.ui-strings.js

lcs.ui-strings.js

175 ms

lcs.settings.min.js

lcs.settings.min.js

290 ms

plusone.js

plusone.js

103 ms

picturefill.min.js

picturefill.min.js

110 ms

twg.main.3.0.0.js

twg.main.3.0.0.js

414 ms

client.js

client.js

151 ms

2014_horiz_ThinkWithGoogle_logo_pos_rgb.png

2014_horiz_ThinkWithGoogle_logo_pos_rgb.png

331 ms

oscars-2016-leaderboard-sm.jpg

oscars-2016-leaderboard-sm.jpg

545 ms

loreal-unskippables-sm-c.jpg

loreal-unskippables-sm-c.jpg

599 ms

jon-stimmel-final-sm.jpg

jon-stimmel-final-sm.jpg

660 ms

new-data-shows-online-video-ads-drive-sm-b.jpg

new-data-shows-online-video-ads-drive-sm-b.jpg

773 ms

clash-of-clans-yt-leaderboard-sm.jpg

clash-of-clans-yt-leaderboard-sm.jpg

685 ms

how-the-big-game-played-out-on-the-second-screen-sm.jpg

how-the-big-game-played-out-on-the-second-screen-sm.jpg

786 ms

shopper-small-thumbnail-sm.jpg

shopper-small-thumbnail-sm.jpg

775 ms

why-consumer-intent-more-powerful-than-demographics-sm-b.jpg

why-consumer-intent-more-powerful-than-demographics-sm-b.jpg

771 ms

how-youtube-extends-reach-engagement-of-video-advertising-sm-c.jpg

how-youtube-extends-reach-engagement-of-video-advertising-sm-c.jpg

685 ms

five-auto-shopping-moments-every-brand-must-own-sm.jpg

five-auto-shopping-moments-every-brand-must-own-sm.jpg

785 ms

micromoments-guide-sm-b.jpg

micromoments-guide-sm-b.jpg

784 ms

programmatic-helps-brands-make-the-most-of-micromoments-sm-b.jpg

programmatic-helps-brands-make-the-most-of-micromoments-sm-b.jpg

783 ms

how-marketers-can-win-the-oscars-sm.jpg

how-marketers-can-win-the-oscars-sm.jpg

909 ms

gtm.js

gtm.js

391 ms

how-identify-right-kpis-online-video-homepage-b.jpg

how-identify-right-kpis-online-video-homepage-b.jpg

935 ms

5-ways-consumers-connect-stores-mobile-shopping-homepage.jpg

5-ways-consumers-connect-stores-mobile-shopping-homepage.jpg

879 ms

why-customer-analytics-are-key-creating-value-homepage.jpg

why-customer-analytics-are-key-creating-value-homepage.jpg

878 ms

december-holiday-travel_almanac-illustration-min.jpg

december-holiday-travel_almanac-illustration-min.jpg

878 ms

ces_almanac-illustration-min.jpg

ces_almanac-illustration-min.jpg

884 ms

workout-trends-across-the-country-ma-illustration-min.jpg

workout-trends-across-the-country-ma-illustration-min.jpg

932 ms

february-superbowl_almanac-illustration-min.jpg

february-superbowl_almanac-illustration-min.jpg

932 ms

love-valentines-day-infographic_infographics_ma2-illustration-min.jpg

love-valentines-day-infographic_infographics_ma2-illustration-min.jpg

931 ms

how-marketers-can-win-the-oscars_MA-illustration-min.jpg

how-marketers-can-win-the-oscars_MA-illustration-min.jpg

932 ms

march-march-madness_almanac-illustration-min.jpg

march-march-madness_almanac-illustration-min.jpg

931 ms

sxsw_almanac-illustration-min.jpg

sxsw_almanac-illustration-min.jpg

936 ms

spring-break_almanac-illustration-min.jpg

spring-break_almanac-illustration-min.jpg

936 ms

finance-cal-illustration-min.jpg

finance-cal-illustration-min.jpg

935 ms

spring-fashion_almanac-illustration-min.jpg

spring-fashion_almanac-illustration-min.jpg

935 ms

mothers-day-marketers-almanac-illustration-min.jpg

mothers-day-marketers-almanac-illustration-min.jpg

935 ms

june-e3_almanac-illustration-min.jpg

june-e3_almanac-illustration-min.jpg

937 ms

july-summer-vacations_almanac-illustration-min.jpg

july-summer-vacations_almanac-illustration-min.jpg

987 ms

millennial-dads_almanac-illustration-min.jpg

millennial-dads_almanac-illustration-min.jpg

984 ms

june-summer-trends_almanac-illustration-min.jpg

june-summer-trends_almanac-illustration-min.jpg

986 ms

july-house-hunting_almanac-update-illustration-min.jpg

july-house-hunting_almanac-update-illustration-min.jpg

983 ms

movies-infographic-illustration-min.jpg

movies-infographic-illustration-min.jpg

985 ms

back-to-school-ma-illustration-min.jpg

back-to-school-ma-illustration-min.jpg

985 ms

september-football_almanac-illustration-min.jpg

september-football_almanac-illustration-min.jpg

994 ms

btn-search-open.svg

btn-search-open.svg

415 ms

btn-search-close.svg

btn-search-close.svg

485 ms

marketers-almanac-sprite.png

marketers-almanac-sprite.png

485 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

290 ms

iframe_api

iframe_api

525 ms

324 ms

0xES5Sl_v6oyT7dAKuoni4bN6UDyHWBl620a-IRfuBk.woff

0xES5Sl_v6oyT7dAKuoni4bN6UDyHWBl620a-IRfuBk.woff

392 ms

u0_CMoUf3y3-4Ss4ci-VwSqHEX2q--o2so14pIEl08w.woff

u0_CMoUf3y3-4Ss4ci-VwSqHEX2q--o2so14pIEl08w.woff

493 ms

u0_CMoUf3y3-4Ss4ci-VwR_xHqYgAV9Bl_ZQbYUxnQU.woff

u0_CMoUf3y3-4Ss4ci-VwR_xHqYgAV9Bl_ZQbYUxnQU.woff

618 ms

hope9NW9iJ5hh8P5PM_EAyeJLMOzE6CCkidNEpZOseY.woff

hope9NW9iJ5hh8P5PM_EAyeJLMOzE6CCkidNEpZOseY.woff

672 ms

twg-icons.woff

twg-icons.woff

227 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

208 ms

conversion_async.js

conversion_async.js

248 ms

analytics.js

analytics.js

344 ms

activityi;src=2507573;type=b2bla873;cat=Think--6;ord=1;num=1602520223567;~oref=https%3A%2F%2Fwww.thinkwithgoogle.com%2F

activityi;src=2507573;type=b2bla873;cat=Think--6;ord=1;num=1602520223567;~oref=https%3A%2F%2Fwww.thinkwithgoogle.com%2F

210 ms

october-halloween_almanac-illustration-min.jpg

october-halloween_almanac-illustration-min.jpg

487 ms

postmessageRelay

postmessageRelay

322 ms

november-thanksgiving_almanac-illustration-min.jpg

november-thanksgiving_almanac-illustration-min.jpg

383 ms

www-widgetapi.js

www-widgetapi.js

267 ms

november-black-friday_almanac-illustration-min.jpg

november-black-friday_almanac-illustration-min.jpg

370 ms

conversion.js

conversion.js

229 ms

5-holiday-shopping-trends-to-watch-in-2015-almanac-min.jpg

5-holiday-shopping-trends-to-watch-in-2015-almanac-min.jpg

345 ms

194 ms

december-holiday-shopping-alt_almanac-illustration-min.jpg

december-holiday-shopping-alt_almanac-illustration-min.jpg

259 ms

december-unboxing_almanac-illustration-min.jpg

december-unboxing_almanac-illustration-min.jpg

275 ms

collect

collect

91 ms

collect

collect

147 ms

api.js

api.js

110 ms

core:rpc:shindig.random:shindig.sha1.js

core:rpc:shindig.random:shindig.sha1.js

145 ms

2536007149-postmessagerelay.js

2536007149-postmessagerelay.js

130 ms

56 ms

103 ms

110 ms

119 ms

124 ms

ga-audiences

ga-audiences

53 ms

24 ms

28 ms

47 ms

api.js

api.js

28 ms

Accessibility Review

thinkwithgoogle.com accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

thinkwithgoogle.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

thinkwithgoogle.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thinkwithgoogle.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thinkwithgoogle.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thinkwithgoogle.com

Open Graph data is detected on the main page of Think With Google. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: