Tools & Wizards About Us
thisisalley.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

thisisalley.com

THIS IS ALLEY : Streetwear & Fashion Online Store

Page Load Speed

1.7 sec in total

First Response

167 ms

Resources Loaded

1.1 sec

Page Rendered

495 ms

thisisalley.com screenshot

About Website

Welcome to thisisalley.com homepage info - get ready to check THIS IS ALLEY best content right away, or after learning these important things about thisisalley.com

THIS IS ALLEY is the leading streetwear online store, carrying a range of both local and international streetwear brands. Founded in 2011, based in Singapore.

Visit thisisalley.com

Key Findings

We analyzed Thisisalley.com page load time and found that the first response time was 167 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

thisisalley.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value8,050 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.894

3/100

15%

TTI (Time to Interactive)

Value17.4 s

4/100

10%

Network Requests Diagram

thisisalley.com

167 ms

thisisalley.com

305 ms

bootstrap.min.css

90 ms

owl.carousel.css

101 ms

owl.theme.css

102 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 4% of them (3 requests) were addressed to the original Thisisalley.com, 79% (55 requests) were made to Cdn.shopify.com and 3% (2 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (305 ms) belongs to the original domain Thisisalley.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 700.3 kB (27%)

Content Size

2.6 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thisisalley.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 45.7 kB

  • Original 55.4 kB
  • After minification 42.8 kB
  • After compression 9.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.6 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.7 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 10.6 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. THIS IS ALLEY images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 289.1 kB

  • Original 431.6 kB
  • After minification 375.8 kB
  • After compression 142.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 289.1 kB or 67% of the original size.

CSS Optimization

-85%

Potential reduce by 355.0 kB

  • Original 415.8 kB
  • After minification 333.4 kB
  • After compression 60.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thisisalley.com needs all CSS files to be minified and compressed as it can save up to 355.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (74%)

Requests Now

65

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of THIS IS ALLEY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thisisalley.com

thisisalley.com

167 ms

thisisalley.com

thisisalley.com

305 ms

bootstrap.min.css

bootstrap.min.css

90 ms

owl.carousel.css

owl.carousel.css

101 ms

owl.theme.css

owl.theme.css

102 ms

jcarousel.css

jcarousel.css

100 ms

selectize.bootstrap3.css

selectize.bootstrap3.css

104 ms

jquery.fancybox.css

jquery.fancybox.css

99 ms

component.css

component.css

101 ms

theme-styles.css

theme-styles.css

119 ms

theme-styles-setting.css

theme-styles-setting.css

104 ms

theme-styles-responsive.css

theme-styles-responsive.css

109 ms

animate.css

animate.css

106 ms

retina-responsive.css

retina-responsive.css

112 ms

jquery.min.js

jquery.min.js

63 ms

jquery-cookie.min.js

jquery-cookie.min.js

111 ms

selectize.min.js

selectize.min.js

112 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

139 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

111 ms

bootstrap.min.js

bootstrap.min.js

79 ms

api.jquery-5f52c6aafe08e99b5fd74bc04431f324d961490d08bb70ca69b5e05941aa4323.js

api.jquery-5f52c6aafe08e99b5fd74bc04431f324d961490d08bb70ca69b5e05941aa4323.js

79 ms

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

79 ms

owl.carousel.min.js

owl.carousel.min.js

149 ms

jquery.jcarousel.latest.min.js

jquery.jcarousel.latest.min.js

147 ms

jquery.elevateZoom-3.0.8.min.js

jquery.elevateZoom-3.0.8.min.js

148 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

153 ms

jquery.fakecrop.js

jquery.fakecrop.js

154 ms

jquery.countdown.min.js

jquery.countdown.min.js

158 ms

currencies.js

currencies.js

31 ms

jquery.currencies.min.js

jquery.currencies.min.js

154 ms

jquery.history.js

jquery.history.js

154 ms

ella.js

ella.js

158 ms

modernizr.custom.js

modernizr.custom.js

155 ms

classie.js

classie.js

157 ms

jquery.tmpl.min.js

jquery.tmpl.min.js

239 ms

jquery.products.min.js

jquery.products.min.js

158 ms

retina.js

retina.js

186 ms

currencies.js

currencies.js

129 ms

shopify_stats.js

shopify_stats.js

91 ms

trekkie.storefront.min.js

trekkie.storefront.min.js

92 ms

shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js

shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js

92 ms

icons_new14.png

icons_new14.png

93 ms

logo.png

logo.png

96 ms

logo_2x.png

logo_2x.png

98 ms

logo_fix.png

logo_fix.png

95 ms

icon-dropdown.png

icon-dropdown.png

94 ms

80black.png

80black.png

91 ms

menu_image_3.jpg

menu_image_3.jpg

96 ms

menu_image_02_3.jpg

menu_image_02_3.jpg

100 ms

slideshow_1.jpg

slideshow_1.jpg

163 ms

top_banner_1.jpg

top_banner_1.jpg

165 ms

top_banner_2.jpg

top_banner_2.jpg

129 ms

bottom_banner_1.jpg

bottom_banner_1.jpg

130 ms

bottom_banner_2.jpg

bottom_banner_2.jpg

131 ms

bottom_banner_3.jpg

bottom_banner_3.jpg

162 ms

social.png

social.png

141 ms

loading.gif

loading.gif

142 ms

bg_newsletter.jpg

bg_newsletter.jpg

142 ms

helvetica-regular-webfont.woff

helvetica-regular-webfont.woff

115 ms

Helvetica_Neue_CE_75_Bold-webfont.woff

Helvetica_Neue_CE_75_Bold-webfont.woff

114 ms

identify

identify

156 ms

analytics.js

analytics.js

39 ms

record.gif

record.gif

144 ms

collect

collect

18 ms

collect

collect

60 ms

page

page

112 ms

spr.js

spr.js

39 ms

embed.js

embed.js

183 ms

spr.css

spr.css

23 ms

jquery.min.js

jquery.min.js

8 ms

Accessibility Review

thisisalley.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

thisisalley.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thisisalley.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thisisalley.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thisisalley.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thisisalley.com

Open Graph data is detected on the main page of THIS IS ALLEY. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: