Analyze Kantar Sifo | Insikt, analyser och konsulttjänster i världsklass

Vi är en del av Kantar, ett av världens ledande företag vad gäller insikter, analyser och konsulttjänster.

Page load speed analysis

  • 59/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    1.7 sec

  • Resources loaded

    4 sec

  • Page rendered

    119 ms

  • Total page load time

    5.9 sec

Click here to check amazing Tns Sifo content for Sweden. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 1.7 sec and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 66.2 kB
    Images 136.4 kB
    Javascripts 514.0 kB
    CSS 100.5 kB

    In fact, the total size of main page is 817.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 514.0 kB which makes up the majority of the site volume.

    • Original 66.2 kB
    • After minification 57.3 kB
    • After compression 17.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.9 kB or 74% of the original size.

    • Original 136.4 kB
    • After optimization 118.3 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Tns Sifo needs image optimization as it can save up to 18.1 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 514.0 kB
    • After minification 470.2 kB
    • After compression 141.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 372.7 kB or 73% of the original size.

    • Original 100.5 kB
    • After minification 68.4 kB
    • After compression 14.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 85.8 kB or 85% of the original size.

Network requests diagram

  • _import.css
  • Accordion-menu.css
  • ufo.js
  • jquery-1.8.1.min.js
  • dropdown.js
  • swfobject.js
  • Accordion-menu.js
  • defaultform.css
  • WebResource.axd
  • ScriptResource.axd
  • ScriptResource.axd
  • ScriptResource.axd
  • ScriptResource.axd
  • ScriptResource.axd
  • jquery.lightbox_me.js
  • reportDownloader.js
  • reportDownload.css
  • oas_analytics.js
  • rich-tns-sifo.js
  • conversion.js
  • baseskin.css
  • content.css
  • navigation.css
  • form.css
  • table.css
  • external.css
  • newsdesk_pressroom.css
  • caSifo.js
  • ikon_cssintervjuer.gif
  • TestCollector
  • imgLogoStrap.gif
  • imgIconLogin.gif
  • ikon_sifopanelen.gif
  • ikon_clarity.gif
  • ikon_minatjanster.gif
  • ikon_orvestodag.gif
  • ikon_tnsgallupportal.gif
  • ikon_tnsinfo.gif
  • mic.png
  • button-icon-search.jpg
  • opinion_se_2.jpg
  • na-dina-stjarnor_2015_banner.jpg
  • release_2015_3_banner.jpg
  • IconVartBranschfokus.png
  • iconVarExpertis.png
  • iconVaraNyheter.png
  • social-links-twitter.gif
  • social-links-facebook.gif
  • ikon_vi-anvander-cookies.gif
  • imgNavSeperator.png
  • bannerMainSplash.png
  • TrafficCollector
  • hr.jpg
  • 1107099385@TopRight
  • empty.gif
  • vit.gif
  • ga.js
  • beacon.gif
  • __utm.gif
  • cx.js
  • beacon.gif
  • 6463.js
  • p1.html
  • p1.js
  • rep.gif
  • status
  • print.css
  • nr-885.min.js
  • 9f03aa4daf

Our browser made a total of 74 requests to load all elements on the main page. We found that 69% of them (51 requests) were addressed to the original, 4% (3 requests) were made to and 3% (2 requests) were made to The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain

Additional info on


The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Tns Sifo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3600
NS 86400
NS 86400
NS 86400
NS 86400

Language and encoding

Normal result


SV sv language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 100% of all visits is Sweden. It’s good for that their server is also located in Sweden, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Tns Sifo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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