Tools & Wizards About Us
toms.co.uk screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

toms.co.uk

TOMS® Official Site | We're in business to improve lives.

Page Load Speed

6 sec in total

First Response

1.6 sec

Resources Loaded

3.5 sec

Page Rendered

952 ms

toms.co.uk screenshot

About Website

Visit toms.co.uk now to see the best up-to-date TOMS content for Greece and also check out these interesting facts you probably never knew about toms.co.uk

TOMS® - Wear Good and Make an Impact. With each pair of TOMS that you buy, 1/3 of our profits go to improving lives.

Visit toms.co.uk

Key Findings

We analyzed Toms.co.uk page load time and found that the first response time was 1.6 sec and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

toms.co.uk performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value470 ms

61/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.9 s

27/100

10%

Network Requests Diagram

uk

1569 ms

bootstrap.css

46 ms

global.css

53 ms

homePage.css

50 ms

de434457-e5f0-400f-9114-dfee6eda3b8f.js

356 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Toms.co.uk, 5% (3 requests) were made to E.cquotient.com and 4% (2 requests) were made to Optanon.blob.core.windows.net. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Toms.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 308.7 kB (15%)

Content Size

2.0 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Toms.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 308.2 kB

  • Original 383.0 kB
  • After minification 381.4 kB
  • After compression 74.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 308.2 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. TOMS images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 315 B

  • Original 271.1 kB
  • After minification 271.1 kB
  • After compression 270.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 116 B

  • Original 79.3 kB
  • After minification 79.3 kB
  • After compression 79.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Toms.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (30%)

Requests Now

50

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of TOMS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

uk

uk

1569 ms

bootstrap.css

bootstrap.css

46 ms

global.css

global.css

53 ms

homePage.css

homePage.css

50 ms

de434457-e5f0-400f-9114-dfee6eda3b8f.js

de434457-e5f0-400f-9114-dfee6eda3b8f.js

356 ms

main.js

main.js

75 ms

klarna.js

klarna.js

23 ms

10043107-10044414.js

10043107-10044414.js

66 ms

ad.js

ad.js

52 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

53 ms

dwac-21.7.js

dwac-21.7.js

64 ms

gretel.min.js

gretel.min.js

18 ms

applepay.js

applepay.js

68 ms

optanon.css

optanon.css

896 ms

jquery-3.3.1.min.js

jquery-3.3.1.min.js

13 ms

NavigationTile_Ws_520x650.jpg

NavigationTile_Ws_520x650.jpg

28 ms

NavigationTile_Ws_520x650-1.jpg

NavigationTile_Ws_520x650-1.jpg

27 ms

NavigationTile_Ws_520x650-Diana2.jpg

NavigationTile_Ws_520x650-Diana2.jpg

25 ms

NavigationTile_Ms_520x650.jpg

NavigationTile_Ms_520x650.jpg

28 ms

NavigationTile_Ms_520x650-1.jpg

NavigationTile_Ms_520x650-1.jpg

28 ms

NavigationTile_Ms_520x650-2.jpg

NavigationTile_Ms_520x650-2.jpg

25 ms

0201_nav_impact_report_394x296-min.jpg

0201_nav_impact_report_394x296-min.jpg

73 ms

0501_nav_impact_mham_d_394x296.jpg

0501_nav_impact_mham_d_394x296.jpg

76 ms

EMEA_Web_ChristianCowan_Hero1_m_750x525.jpg

EMEA_Web_ChristianCowan_Hero1_m_750x525.jpg

44 ms

Category_Promo1ABCD_171x78_WK35.jpg

Category_Promo1ABCD_171x78_WK35.jpg

42 ms

EMEA_WK24_Hero2_m_750x525.jpg

EMEA_WK24_Hero2_m_750x525.jpg

74 ms

new.svg

new.svg

42 ms

10020825-S.jpg

10020825-S.jpg

75 ms

vegan.svg

vegan.svg

74 ms

10019820-S.jpg

10019820-S.jpg

76 ms

exclusive.svg

exclusive.svg

77 ms

10020820-S.jpg

10020820-S.jpg

78 ms

10020861-S.jpg

10020861-S.jpg

78 ms

10020692-S.jpg

10020692-S.jpg

84 ms

top-rated.svg

top-rated.svg

82 ms

10019870-S.jpg

10019870-S.jpg

83 ms

EMEA_WK23_4L_m_750x663.jpg

EMEA_WK23_4L_m_750x663.jpg

84 ms

EMEA_Web_WK13_3L_m_750x600.jpg

EMEA_Web_WK13_3L_m_750x600.jpg

131 ms

10020616-S.jpg

10020616-S.jpg

132 ms

10020618-F.jpg

10020618-F.jpg

131 ms

HPStoriesTile_750x843_Womens_Espadrilles.jpg

HPStoriesTile_750x843_Womens_Espadrilles.jpg

132 ms

HPStoriesTile_750x843_Mens_Espadrilles.jpg

HPStoriesTile_750x843_Mens_Espadrilles.jpg

138 ms

HPStoriesTile_750x843_Womens_Sandals.jpg

HPStoriesTile_750x843_Womens_Sandals.jpg

133 ms

HPStoriesTile_750x843_Summer_Essentials.jpg

HPStoriesTile_750x843_Summer_Essentials.jpg

136 ms

HPStoriesTile_750x843_Womens_Flats.jpg

HPStoriesTile_750x843_Womens_Flats.jpg

133 ms

HPStoriesTile_750x843_Vegan.jpg

HPStoriesTile_750x843_Vegan.jpg

138 ms

0125_toms_impact_mark_v2.png

0125_toms_impact_mark_v2.png

139 ms

degular-regular.woff

degular-regular.woff

113 ms

degular-medium.woff

degular-medium.woff

194 ms

degular-semibold.woff

degular-semibold.woff

193 ms

degular-bold.woff

degular-bold.woff

194 ms

degular-black.woff

degular-black.woff

192 ms

tomsicons.woff

tomsicons.woff

19 ms

product-to-product-two

product-to-product-two

67 ms

product-to-product-two

product-to-product-two

84 ms

products-in-all-categories-withoutsalegc

products-in-all-categories-withoutsalegc

84 ms

CQRecomm-Start

CQRecomm-Start

110 ms

Accessibility Review

toms.co.uk accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

toms.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

toms.co.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Toms.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Toms.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

toms.co.uk

Open Graph data is detected on the main page of TOMS. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: