Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

topshop.hu

Studio Moderna, multi-brand and direct-to-consumer electronic retailer

Page Load Speed

10.2 sec in total

First Response

393 ms

Resources Loaded

5.8 sec

Page Rendered

4.1 sec

topshop.hu screenshot

About Website

Visit topshop.hu now to see the best up-to-date Topshop content for Hungary and also check out these interesting facts you probably never knew about topshop.hu

With multiple sales channels and well-known, trusted brands, Studio Moderna company enable customers smart choices and convinience of shopping wherever and however they like to shop.

Visit topshop.hu

Key Findings

We analyzed Topshop.hu page load time and found that the first response time was 393 ms and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

topshop.hu performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value2,370 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.75

6/100

15%

TTI (Time to Interactive)

Value14.0 s

10/100

10%

Network Requests Diagram

topshop.hu

393 ms

www.topshop.hu

999 ms

calendar-win2k-1.css

77 ms

styles.min.css

78 ms

styles-ext.css

357 ms

Our browser made a total of 191 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Topshop.hu, 42% (81 requests) were made to Topshophu.azureedge.net and 6% (11 requests) were made to Eu-sonar.sociomantic.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Script.softcube.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (49%)

Content Size

2.9 MB

After Optimization

1.5 MB

In fact, the total size of Topshop.hu main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 150.6 kB

  • Original 180.8 kB
  • After minification 163.4 kB
  • After compression 30.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 150.6 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 57.0 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Topshop images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 625.3 kB

  • Original 845.2 kB
  • After minification 795.6 kB
  • After compression 219.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 625.3 kB or 74% of the original size.

CSS Optimization

-85%

Potential reduce by 576.7 kB

  • Original 679.7 kB
  • After minification 620.1 kB
  • After compression 103.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Topshop.hu needs all CSS files to be minified and compressed as it can save up to 576.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 94 (54%)

Requests Now

174

After Optimization

80

The browser has sent 174 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Topshop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

topshop.hu accessibility score

69

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

topshop.hu best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

topshop.hu SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    HU

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Topshop.hu can be misinterpreted by Google and other search engines. Our service has detected that Hungarian is used on the page, and it does not match the claimed English language. Our system also found out that Topshop.hu main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Topshop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: