Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

tourism.govt.nz

Tourism | Ministry of Business, Innovation & Employment

Page Load Speed

1.6 sec in total

First Response

271 ms

Resources Loaded

1.2 sec

Page Rendered

64 ms

tourism.govt.nz screenshot

About Website

Welcome to tourism.govt.nz homepage info - get ready to check Tourism best content right away, or after learning these important things about tourism.govt.nz

We advise the government on resetting and rebuilding tourism on a sustainable and regenerative model of tourism. Regenerative tourism is about giving back more to people and places than it takes. It a...

Visit tourism.govt.nz

Key Findings

We analyzed Tourism.govt.nz page load time and found that the first response time was 271 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster. This domain responded with an error, which can significantly jeopardize Tourism.govt.nz rating and web reputation

Performance Metrics

tourism.govt.nz performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value11.3 s

5/100

10%

TBT (Total Blocking Time)

Value1,140 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

271 ms

_Incapsula_Resource

10 ms

_Incapsula_Resource

33 ms

_Incapsula_Resource

3 ms

css2

33 ms

Our browser made a total of 9 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Tourism.govt.nz, 44% (4 requests) were made to Fonts.gstatic.com and 11% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (271 ms) relates to the external source Mbie.govt.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 533 B (3%)

Content Size

18.1 kB

After Optimization

17.6 kB

In fact, the total size of Tourism.govt.nz main page is 18.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 17.2 kB which makes up the majority of the site volume.

HTML Optimization

-41%

Potential reduce by 362 B

  • Original 883 B
  • After minification 883 B
  • After compression 521 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 362 B or 41% of the original size.

JavaScript Optimization

-1%

Potential reduce by 171 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

3

After Optimization

3

The browser has sent 3 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Tourism. According to our analytics all requests are already optimized.

Accessibility Review

tourism.govt.nz accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

tourism.govt.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

tourism.govt.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Tourism.govt.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Tourism.govt.nz main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Tourism. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: