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towntarget.com screenshot

Report Summary

  • 71

    Performance

    Renders faster than
    82% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 43% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

towntarget.com

TownTarget.com | The ultimate marketing vehicle for local businesses

Page Load Speed

1.5 sec in total

First Response

239 ms

Resources Loaded

1 sec

Page Rendered

268 ms

towntarget.com screenshot

About Website

Click here to check amazing Town Target content for United States. Otherwise, check out these important facts you probably never knew about towntarget.com

TownTarget.com is the ultimate marketing vehicle for local businesses. What makes us revolutionary is the way we connect information about local businesses.

Visit towntarget.com

Key Findings

We analyzed Towntarget.com page load time and found that the first response time was 239 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

towntarget.com performance score

71

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

34/100

25%

SI (Speed Index)

Value3.9 s

82/100

10%

TBT (Total Blocking Time)

Value160 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value4.2 s

85/100

10%

Network Requests Diagram

www.towntarget.com

239 ms

css

23 ms

styles.css

44 ms

css

41 ms

genericons.css

80 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 81% of them (21 requests) were addressed to the original Towntarget.com, 8% (2 requests) were made to Fonts.googleapis.com and 4% (1 request) were made to Maps.google.com. The less responsive or slowest element that took the longest time to load (399 ms) belongs to the original domain Towntarget.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 25.5 kB (6%)

Content Size

429.0 kB

After Optimization

403.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Towntarget.com main page is 429.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 304.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 20.1 kB

  • Original 25.6 kB
  • After minification 24.0 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.1 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 5.4 kB

  • Original 304.2 kB
  • After minification 298.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Town Target images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 99.2 kB
  • After minification 99.2 kB
  • After compression 99.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 12 (50%)

Requests Now

24

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Town Target. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.towntarget.com

www.towntarget.com

239 ms

css

css

23 ms

styles.css

styles.css

44 ms

css

css

41 ms

genericons.css

genericons.css

80 ms

style.css

style.css

122 ms

shortcodes.css

shortcodes.css

84 ms

jquery.js

jquery.js

146 ms

jquery-migrate.min.js

jquery-migrate.min.js

85 ms

js

js

43 ms

multi-column-taxonomy-link.css

multi-column-taxonomy-link.css

86 ms

jquery.min.js

jquery.min.js

12 ms

owl.carousel.css

owl.carousel.css

116 ms

owl.theme.css

owl.theme.css

136 ms

owl.carousel.js

owl.carousel.js

399 ms

gen_204

gen_204

134 ms

logo.png

logo.png

106 ms

TT-HomepageBanner-2017.jpg

TT-HomepageBanner-2017.jpg

147 ms

tt-logos-gif.gif

tt-logos-gif.gif

106 ms

right-side-ifa-logo.jpg

right-side-ifa-logo.jpg

91 ms

kumon-home-page1.jpg

kumon-home-page1.jpg

89 ms

sterling-optical-home-page.jpg

sterling-optical-home-page.jpg

108 ms

site-for-sore-eyes-bay-area-2.jpg

site-for-sore-eyes-bay-area-2.jpg

114 ms

real-property-management-home-page-logo.jpg

real-property-management-home-page-logo.jpg

96 ms

critter-logo.jpg

critter-logo.jpg

142 ms

european-wax-center-home-page.jpg

european-wax-center-home-page.jpg

108 ms

Accessibility Review

towntarget.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

towntarget.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

towntarget.com SEO score

80

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Towntarget.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Towntarget.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

towntarget.com

Open Graph description is not detected on the main page of Town Target. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: