Tools & Wizards About Us
tractionmarketing.nz screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

tractionmarketing.nz

Digital Marketing Agency | Traction Marketing

Page Load Speed

36 sec in total

First Response

56 ms

Resources Loaded

35.3 sec

Page Rendered

597 ms

tractionmarketing.nz screenshot

About Website

Welcome to tractionmarketing.nz homepage info - get ready to check Traction Marketing best content right away, or after learning these important things about tractionmarketing.nz

Digital Marketing Agency Helping aspirational kiwi companies go global Combining strategic expertise with a deep passion for digital marketing, at Traction we help brands go big. Find Out More We he...

Visit tractionmarketing.nz

Key Findings

We analyzed Tractionmarketing.nz page load time and found that the first response time was 56 ms and then it took 35.9 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

tractionmarketing.nz performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

18/100

25%

SI (Speed Index)

Value14.2 s

1/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.431

22/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

tractionmarketing.nz

56 ms

tractionmarketing.nz

154 ms

style.min.css

910 ms

comment-form.min.css

695 ms

privacy.min.css

44 ms

Our browser made a total of 113 requests to load all elements on the main page. We found that 96% of them (109 requests) were addressed to the original Tractionmarketing.nz, 2% (2 requests) were made to 0 and 1% (1 request) were made to Static.cloudflareinsights.com. The less responsive or slowest element that took the longest time to load (5.1 sec) belongs to the original domain Tractionmarketing.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 869.2 kB (48%)

Content Size

1.8 MB

After Optimization

947.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Tractionmarketing.nz main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 998.7 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 865.2 kB

  • Original 998.7 kB
  • After minification 996.4 kB
  • After compression 133.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 865.2 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 216.7 kB
  • After minification 216.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Traction Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 72 B

  • Original 526.2 kB
  • After minification 526.2 kB
  • After compression 526.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 3.9 kB

  • Original 74.9 kB
  • After minification 74.9 kB
  • After compression 71.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Tractionmarketing.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 77 (73%)

Requests Now

105

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 105 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traction Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 70 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

tractionmarketing.nz

tractionmarketing.nz

56 ms

tractionmarketing.nz

tractionmarketing.nz

154 ms

style.min.css

style.min.css

910 ms

comment-form.min.css

comment-form.min.css

695 ms

privacy.min.css

privacy.min.css

44 ms

faqs.min.css

faqs.min.css

682 ms

portfolio.min.css

portfolio.min.css

693 ms

style.min.css

style.min.css

899 ms

dflip.min.css

dflip.min.css

71 ms

tabs-lg-min.min.css

tabs-lg-min.min.css

83 ms

min-shbp.min.css

min-shbp.min.css

743 ms

min-768-max-1024-l.min.css

min-768-max-1024-l.min.css

1297 ms

min-sh-cbp.min.css

min-sh-cbp.min.css

673 ms

jquery.min.js

jquery.min.js

1531 ms

email-decode.min.js

email-decode.min.js

669 ms

rs6.css

rs6.css

1570 ms

rbtools.min.js

rbtools.min.js

1799 ms

rs6.min.js

rs6.min.js

827 ms

dflip.min.js

dflip.min.js

840 ms

69662071bf07c772c9d617976851a57e.min.js

69662071bf07c772c9d617976851a57e.min.js

2340 ms

lazyload.min.js

lazyload.min.js

2435 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

39 ms

gtm.js

gtm.js

217 ms

traction-marketing-logo-x2.webp

traction-marketing-logo-x2.webp

55 ms

dummy.png

dummy.png

1920 ms

traction-marketing-logo-white.webp

traction-marketing-logo-white.webp

907 ms

fa-solid-900.woff

fa-solid-900.woff

2468 ms

fa-regular-400.woff

fa-regular-400.woff

2034 ms

awb-icons.woff

awb-icons.woff

751 ms

pxiByp8kv8JHgFVrLDz8Z1xlE92JQEk.woff

pxiByp8kv8JHgFVrLDz8Z1xlE92JQEk.woff

740 ms

main.js

main.js

20 ms

marketing-strategy-icon.webp

marketing-strategy-icon.webp

1803 ms

Home_Redseed.svg

Home_Redseed.svg

1429 ms

Home_NR.svg

Home_NR.svg

2460 ms

decipher-logo.webp

decipher-logo.webp

1992 ms

redseed-word-logo-red.webp

redseed-word-logo-red.webp

2024 ms

eliot-sinclair-logo.webp

eliot-sinclair-logo.webp

2025 ms

enztec-logo.webp

enztec-logo.webp

2089 ms

GymMaster-Logo.webp

GymMaster-Logo.webp

2280 ms

ryman-logo.webp

ryman-logo.webp

3045 ms

google-partners.webp

google-partners.webp

3255 ms

regional-business-logo.webp

regional-business-logo.webp

3085 ms

callaghan-innovation-logo.webp

callaghan-innovation-logo.webp

3065 ms

shopify-partner.webp

shopify-partner.webp

3278 ms

institute-of-directors-logo.webp

institute-of-directors-logo.webp

3122 ms

NZTE-Logo.webp

NZTE-Logo.webp

3937 ms

Mailchimp-partner.webp

Mailchimp-partner.webp

3797 ms

linkedin-logo.webp

linkedin-logo.webp

3951 ms

Blog-Insight-Shapes_50.svg

Blog-Insight-Shapes_50.svg

3800 ms

market-validation-min.png

market-validation-min.png

4124 ms

Blog-Insight-Shapes_89.svg

Blog-Insight-Shapes_89.svg

3934 ms

market-update-min.png

market-update-min.png

4681 ms

global-company-min.png

global-company-min.png

5113 ms

A-grassy-hillside-with-scattered-rocks-overlooks-Christchurch-illuminated-at-dusk-with-the-sky-transitioning-from-twilight-to-night-1.webp

A-grassy-hillside-with-scattered-rocks-overlooks-Christchurch-illuminated-at-dusk-with-the-sky-transitioning-from-twilight-to-night-1.webp

4789 ms

marketing-strategy-icon.webp

marketing-strategy-icon.webp

889 ms

fullwidth-md.min.css

fullwidth-md.min.css

650 ms

fullwidth-sm.min.css

fullwidth-sm.min.css

11 ms

icon-md.min.css

icon-md.min.css

12 ms

icon-sm.min.css

icon-sm.min.css

223 ms

grid-md.min.css

grid-md.min.css

679 ms

grid-sm.min.css

grid-sm.min.css

669 ms

image-md.min.css

image-md.min.css

16 ms

image-sm.min.css

image-sm.min.css

657 ms

section-separator-md.min.css

section-separator-md.min.css

668 ms

section-separator-sm.min.css

section-separator-sm.min.css

684 ms

social-sharing-md.min.css

social-sharing-md.min.css

651 ms

social-sharing-sm.min.css

social-sharing-sm.min.css

653 ms

social-links-md.min.css

social-links-md.min.css

672 ms

social-links-sm.min.css

social-links-sm.min.css

13 ms

tabs-lg-max.min.css

tabs-lg-max.min.css

650 ms

tabs-md.min.css

tabs-md.min.css

653 ms

tabs-sm.min.css

tabs-sm.min.css

654 ms

title-md.min.css

title-md.min.css

650 ms

title-sm.min.css

title-sm.min.css

658 ms

swiper-md.min.css

swiper-md.min.css

657 ms

swiper-sm.min.css

swiper-sm.min.css

656 ms

post-cards-md.min.css

post-cards-md.min.css

666 ms

post-cards-sm.min.css

post-cards-sm.min.css

13 ms

meta-md.min.css

meta-md.min.css

666 ms

meta-sm.min.css

meta-sm.min.css

673 ms

layout-columns-md.min.css

layout-columns-md.min.css

15 ms

layout-columns-sm.min.css

layout-columns-sm.min.css

671 ms

max-1c.min.css

max-1c.min.css

660 ms

max-2c.min.css

max-2c.min.css

656 ms

min-2c-max-3c.min.css

min-2c-max-3c.min.css

12 ms

min-3c-max-4c.min.css

min-3c-max-4c.min.css

653 ms

min-4c-max-5c.min.css

min-4c-max-5c.min.css

17 ms

min-5c-max-6c.min.css

min-5c-max-6c.min.css

650 ms

max-shbp.min.css

max-shbp.min.css

655 ms

max-sh-shbp.min.css

max-sh-shbp.min.css

663 ms

min-768-max-1024-p.min.css

min-768-max-1024-p.min.css

659 ms

max-sh-cbp.min.css

max-sh-cbp.min.css

674 ms

max-sh-sbp.min.css

max-sh-sbp.min.css

13 ms

max-sh-640.min.css

max-sh-640.min.css

667 ms

max-shbp-18.min.css

max-shbp-18.min.css

12 ms

max-shbp-32.min.css

max-shbp-32.min.css

667 ms

max-640.min.css

max-640.min.css

655 ms

max-main.min.css

max-main.min.css

650 ms

max-cbp.min.css

max-cbp.min.css

655 ms

max-640-sliders.min.css

max-640-sliders.min.css

15 ms

max-sh-cbp-sliders.min.css

max-sh-cbp-sliders.min.css

11 ms

max-sh-cbp-social-sharing.min.css

max-sh-cbp-social-sharing.min.css

659 ms

max-sh-cbp.min.css

max-sh-cbp.min.css

670 ms

min-768-max-1024-p.min.css

min-768-max-1024-p.min.css

11 ms

max-640.min.css

max-640.min.css

14 ms

max-1c.css

max-1c.css

666 ms

max-2c.css

max-2c.css

14 ms

min-2c-max-3c.css

min-2c-max-3c.css

18 ms

min-3c-max-4c.css

min-3c-max-4c.css

704 ms

min-4c-max-5c.css

min-4c-max-5c.css

658 ms

min-5c-max-6c.css

min-5c-max-6c.css

653 ms

off-canvas-md.min.css

off-canvas-md.min.css

14 ms

off-canvas-sm.min.css

off-canvas-sm.min.css

673 ms

Accessibility Review

tractionmarketing.nz accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

tractionmarketing.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

tractionmarketing.nz SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Tractionmarketing.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Tractionmarketing.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

tractionmarketing.nz

Open Graph data is detected on the main page of Traction Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: