Tools & Wizards About Us
trade-exchange.co.nz screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

trade-exchange.co.nz

Driven Car Guide - Reviews, Comparisons and Automotive News - Driven Car Guide

Page Load Speed

5.8 sec in total

First Response

651 ms

Resources Loaded

3.2 sec

Page Rendered

1.9 sec

trade-exchange.co.nz screenshot

About Website

Welcome to trade-exchange.co.nz homepage info - get ready to check Trade Exchange best content right away, or after learning these important things about trade-exchange.co.nz

Get in-depth vehicle reviews, latest motoring news, car comparisons, and ask an expert. Find your next car.

Visit trade-exchange.co.nz

Key Findings

We analyzed Trade-exchange.co.nz page load time and found that the first response time was 651 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

trade-exchange.co.nz performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value18.5 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value2,770 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value21.1 s

1/100

10%

Network Requests Diagram

trade-exchange.co.nz

651 ms

www.driven.co.nz

42 ms

www.driven.co.nz

34 ms

www.drivencarguide.co.nz

1086 ms

css2

40 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Trade-exchange.co.nz, 64% (49 requests) were made to Drivencarguide.co.nz and 8% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Drivencarguide.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 339.3 kB (8%)

Content Size

4.5 MB

After Optimization

4.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trade-exchange.co.nz main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 277.2 kB

  • Original 307.1 kB
  • After minification 258.1 kB
  • After compression 29.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 49.1 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 277.2 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.7 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trade Exchange images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 32.7 kB

  • Original 421.7 kB
  • After minification 421.7 kB
  • After compression 389.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-81%

Potential reduce by 29.4 kB

  • Original 36.3 kB
  • After minification 7.0 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trade-exchange.co.nz needs all CSS files to be minified and compressed as it can save up to 29.4 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (26%)

Requests Now

65

After Optimization

48

  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trade Exchange. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

trade-exchange.co.nz

trade-exchange.co.nz

651 ms

www.driven.co.nz

www.driven.co.nz

42 ms

www.driven.co.nz

www.driven.co.nz

34 ms

www.drivencarguide.co.nz

www.drivencarguide.co.nz

1086 ms

css2

css2

40 ms

tailwind.27c65cb160b62f23d5bf.css

tailwind.27c65cb160b62f23d5bf.css

45 ms

gpt.js

gpt.js

52 ms

g8pp3y2fp3

g8pp3y2fp3

142 ms

gtm.js

gtm.js

142 ms

ai.0.js

ai.0.js

43 ms

pubads_impl.js

pubads_impl.js

23 ms

braze.min.js

braze.min.js

147 ms

DrivenLogoBlack.svg

DrivenLogoBlack.svg

99 ms

DrivenLogoWhite.svg

DrivenLogoWhite.svg

128 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4G1ilntA.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4G1ilntA.ttf

39 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GiClntA.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GiClntA.ttf

84 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GCC5ntA.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GCC5ntA.ttf

91 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GMS5ntA.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GMS5ntA.ttf

96 ms

clarity.js

clarity.js

12 ms

1994_mclaren_f1-2-10241.jpg

1994_mclaren_f1-2-10241.jpg

61 ms

fastest-child-in-the-world-0-11-screenshot.png

fastest-child-in-the-world-0-11-screenshot.png

65 ms

byd-seal-06-gt-2-2048x1293.webp

byd-seal-06-gt-2-2048x1293.webp

61 ms

astonmartinvanquishteaser.jpg

astonmartinvanquishteaser.jpg

59 ms

thegrandtourfinale.jpg

thegrandtourfinale.jpg

60 ms

cupra-terramar-teaser_yimfs3.jpg

cupra-terramar-teaser_yimfs3.jpg

89 ms

16679-mclaren750svolcanoredmsocontrastpack.jpg

16679-mclaren750svolcanoredmsocontrastpack.jpg

88 ms

nikita-kachanovsky-fjfpue1maom-unsplash.jpg

nikita-kachanovsky-fjfpue1maom-unsplash.jpg

88 ms

hondahrvhybrid-001.jpg

hondahrvhybrid-001.jpg

745 ms

240824splaudiice10.jpg

240824splaudiice10.jpg

91 ms

api.js

api.js

15 ms

7f85a56ba4.css

7f85a56ba4.css

58 ms

gc12284_drivencarguide_homepageimagery_1208x805-copy-14.png

gc12284_drivencarguide_homepageimagery_1208x805-copy-14.png

710 ms

2426398mclaren-f1-sale-1.png

2426398mclaren-f1-sale-1.png

77 ms

5yearoldlambo.jpg

5yearoldlambo.jpg

78 ms

byd-seal-06-gt-1a-2048x1152.webp

byd-seal-06-gt-1a-2048x1152.webp

76 ms

astonmartinvanquishteaser.jpg

astonmartinvanquishteaser.jpg

75 ms

thegrandtourfinale.jpg

thegrandtourfinale.jpg

78 ms

hondahrvhybrid-002.jpg

hondahrvhybrid-002.jpg

312 ms

hiluxsun-001.jpg

hiluxsun-001.jpg

87 ms

jimnylongfour-002.jpg

jimnylongfour-002.jpg

83 ms

traillite-019.jpg

traillite-019.jpg

108 ms

crvrs-009.jpg

crvrs-009.jpg

120 ms

pxiByp8kv8JHgFVrLCz7V1s.ttf

pxiByp8kv8JHgFVrLCz7V1s.ttf

16 ms

pxiEyp8kv8JHgFVrFJA.ttf

pxiEyp8kv8JHgFVrFJA.ttf

25 ms

app.4ae9c41d8ff709a7e26b.js

app.4ae9c41d8ff709a7e26b.js

95 ms

jquery.af6abff98e7f01eb5afb.js

jquery.af6abff98e7f01eb5afb.js

115 ms

nzmedfp.js

nzmedfp.js

77 ms

postm-lw-dfp.js

postm-lw-dfp.js

98 ms

embed.js

embed.js

50 ms

z-rgb.png

z-rgb.png

715 ms

cupra-terramar-teaser_yimfs3.jpg

cupra-terramar-teaser_yimfs3.jpg

120 ms

154338974_l_normal_none1.jpg

154338974_l_normal_none1.jpg

144 ms

163269665_l_normal_none1.jpg

163269665_l_normal_none1.jpg

148 ms

164684543_l_normal_none1.jpg

164684543_l_normal_none1.jpg

166 ms

31097573_l_normal_none1.jpg

31097573_l_normal_none1.jpg

167 ms

top-3.jpeg

top-3.jpeg

196 ms

top-3.jpeg

top-3.jpeg

859 ms

off-road-tyre.jpg

off-road-tyre.jpg

233 ms

020722splaachargingleafs.jpg

020722splaachargingleafs.jpg

253 ms

owner-review-hyundai.jpg

owner-review-hyundai.jpg

279 ms

owner-review-toyota.jpg

owner-review-toyota.jpg

301 ms

owner-review-peugeot.jpg

owner-review-peugeot.jpg

317 ms

owner-review-mg.jpg

owner-review-mg.jpg

324 ms

owner-review-tesla.jpg

owner-review-tesla.jpg

342 ms

audiice-003.jpg

audiice-003.jpg

350 ms

audiice-003.jpg

audiice-003.jpg

371 ms

luftgekuhlt-020.jpg

luftgekuhlt-020.jpg

1022 ms

edith.jpg

edith.jpg

384 ms

Colour-White.svg

Colour-White.svg

512 ms

font-awesome-css.min.css

font-awesome-css.min.css

11 ms

NZME.png

NZME.png

1165 ms

custom-logo.png

custom-logo.png

1318 ms

227 ms

SmartEvents

SmartEvents

65 ms

loopaSmartEvents.min.js

loopaSmartEvents.min.js

43 ms

c.gif

c.gif

7 ms

Accessibility Review

trade-exchange.co.nz accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

trade-exchange.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

trade-exchange.co.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trade-exchange.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trade-exchange.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trade-exchange.co.nz

Open Graph description is not detected on the main page of Trade Exchange. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: