Tools & Wizards About Us
tradingdirect.com screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 50

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

tradingdirect.com

Trading Direct - Online stock broker with extremely low margin rates.

Page Load Speed

1.4 sec in total

First Response

169 ms

Resources Loaded

870 ms

Page Rendered

344 ms

tradingdirect.com screenshot

About Website

Visit tradingdirect.com now to see the best up-to-date Trading Direct content for United States and also check out these interesting facts you probably never knew about tradingdirect.com

Trading Direct offers incredibly low margin rates, bringing quality service and value to the trading business since 1997.

Visit tradingdirect.com

Key Findings

We analyzed Tradingdirect.com page load time and found that the first response time was 169 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

tradingdirect.com performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

30/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value440 ms

63/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value5.0 s

77/100

10%

Network Requests Diagram

tradingdirect.com

169 ms

www.tradingdirect.com

126 ms

style.css

111 ms

style_quotemedia.css

78 ms

script.js

78 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 94% of them (31 requests) were addressed to the original Tradingdirect.com, 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (439 ms) belongs to the original domain Tradingdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 48.2 kB (13%)

Content Size

382.6 kB

After Optimization

334.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Tradingdirect.com main page is 382.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 330.9 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 8.6 kB

  • Original 11.8 kB
  • After minification 8.3 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.5 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.6 kB or 73% of the original size.

Image Optimization

-6%

Potential reduce by 20.9 kB

  • Original 330.9 kB
  • After minification 310.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trading Direct images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 480 B

  • Original 17.9 kB
  • After minification 17.8 kB
  • After compression 17.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 18.2 kB

  • Original 22.0 kB
  • After minification 15.4 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Tradingdirect.com needs all CSS files to be minified and compressed as it can save up to 18.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (38%)

Requests Now

24

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trading Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

tradingdirect.com

tradingdirect.com

169 ms

www.tradingdirect.com

www.tradingdirect.com

126 ms

style.css

style.css

111 ms

style_quotemedia.css

style_quotemedia.css

78 ms

script.js

script.js

78 ms

ga.js

ga.js

23 ms

bullet_on.png

bullet_on.png

161 ms

title_print.png

title_print.png

151 ms

title_design.png

title_design.png

160 ms

title_broadcast.png

title_broadcast.png

167 ms

title_resume.png

title_resume.png

168 ms

nextlabel.gif

nextlabel.gif

168 ms

prevlabel.gif

prevlabel.gif

169 ms

layout_header_background.png

layout_header_background.png

177 ms

layout_header_logo.png

layout_header_logo.png

174 ms

icon_header_phone.png

icon_header_phone.png

172 ms

icon_lock.png

icon_lock.png

171 ms

icon_envelope.png

icon_envelope.png

172 ms

icon_help.png

icon_help.png

213 ms

indexBannerBack2.png

indexBannerBack2.png

218 ms

buttonOpenAcctLrg2.png

buttonOpenAcctLrg2.png

217 ms

pocket_watch_small.jpg

pocket_watch_small.jpg

439 ms

icon_marginRates.png

icon_marginRates.png

218 ms

pageDivider.png

pageDivider.png

216 ms

iconSafe.png

iconSafe.png

280 ms

bullet_arrow_gray.png

bullet_arrow_gray.png

293 ms

buttonLearnMoreSml.png

buttonLearnMoreSml.png

292 ms

divider.png

divider.png

291 ms

iconSpeedometer.png

iconSpeedometer.png

293 ms

iconGlobe.png

iconGlobe.png

352 ms

layout_footer_background.png

layout_footer_background.png

364 ms

layout_footer_logo.png

layout_footer_logo.png

369 ms

__utm.gif

__utm.gif

31 ms

Accessibility Review

tradingdirect.com accessibility score

50

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

tradingdirect.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

tradingdirect.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Tradingdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Tradingdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

tradingdirect.com

Open Graph description is not detected on the main page of Trading Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: