Tools & Wizards About Us
traffic.ch screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

traffic.ch

Greater advertising impact with APG|SGA outdoor advertising

Page Load Speed

17.4 sec in total

First Response

297 ms

Resources Loaded

4 sec

Page Rendered

13.1 sec

traffic.ch screenshot

About Website

Visit traffic.ch now to see the best up-to-date Traffic content for Switzerland and also check out these interesting facts you probably never knew about traffic.ch

More than 160,000 spaces for out-of-home advertising in Switzerland. For local, regional and national out-of-home advertising campaigns – digital and analogue.

Visit traffic.ch

Key Findings

We analyzed Traffic.ch page load time and found that the first response time was 297 ms and then it took 17.1 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

traffic.ch performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value450 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

traffic.ch

297 ms

www.traffic.ch

560 ms

178 ms

gtm.js

71 ms

jquery.cookie.2.2.0.js

31 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Traffic.ch, 45% (37 requests) were made to Apgwebsite2021privatecloud-live-e989965-f00c998.divio-media.org and 43% (35 requests) were made to Apgsga.ch. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Apgwebsite2021privatecloud-live-e989965-f00c998.divio-media.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 693.5 kB (3%)

Content Size

23.7 MB

After Optimization

23.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Traffic.ch main page is 23.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 23.5 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 132.9 kB

  • Original 153.3 kB
  • After minification 113.8 kB
  • After compression 20.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.5 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.9 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 560.6 kB

  • Original 23.5 MB
  • After minification 23.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Traffic images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 6 B

  • Original 2.4 kB
  • After minification 2.4 kB
  • After compression 2.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 37 (49%)

Requests Now

75

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traffic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

traffic.ch

traffic.ch

297 ms

www.traffic.ch

www.traffic.ch

560 ms

178 ms

gtm.js

gtm.js

71 ms

jquery.cookie.2.2.0.js

jquery.cookie.2.2.0.js

31 ms

main.js

main.js

45 ms

main.css

main.css

49 ms

css2

css2

54 ms

vendor.js

vendor.js

61 ms

global.js

global.js

70 ms

vendor.css

vendor.css

99 ms

global.css

global.css

51 ms

ws-tracking.js

ws-tracking.js

52 ms

component_search.js

component_search.js

65 ms

hero_slider.js

hero_slider.js

94 ms

cards_carousel.js

cards_carousel.js

93 ms

cards_image_row_carousel.js

cards_image_row_carousel.js

95 ms

cards_row_carousel.js

cards_row_carousel.js

119 ms

60 ms

e_i_overview.png

e_i_overview.png

470 ms

e_i_user-2.svg

e_i_user-2.svg

122 ms

e_i_document-2.svg

e_i_document-2.svg

105 ms

e_i_calender.svg

e_i_calender.svg

137 ms

e_i_buy.svg

e_i_buy.svg

105 ms

e_i_arrow_right.svg

e_i_arrow_right.svg

102 ms

danilo-surface_fotomont-screen_1920x500px-03_2.jpg__4150x1040_q85_crop_subsampling-2_upscale.jpg

danilo-surface_fotomont-screen_1920x500px-03_2.jpg__4150x1040_q85_crop_subsampling-2_upscale.jpg

441 ms

symbolbild_sonnenstrahlen_shutterstock.jpg

symbolbild_sonnenstrahlen_shutterstock.jpg

798 ms

apgsga_zermatt_audi.jpg

apgsga_zermatt_audi.jpg

554 ms

f12_bahnhofstrasse.png

f12_bahnhofstrasse.png

925 ms

apgsga_jungfraubahnen.jpg

apgsga_jungfraubahnen.jpg

861 ms

01_gold_w11_1171948_mgb_ei_like_f12_de_1000x600.jpg

01_gold_w11_1171948_mgb_ei_like_f12_de_1000x600.jpg

719 ms

apgsga_logo.jpg

apgsga_logo.jpg

757 ms

mm-foto-glattzentrum-wallisellen-def.jpg

mm-foto-glattzentrum-wallisellen-def.jpg

977 ms

01_gold_w07_1187208_famscharmbolze_fasnacht-waedenswil_2024_f200_de_1000x6002.jpg

01_gold_w07_1187208_famscharmbolze_fasnacht-waedenswil_2024_f200_de_1000x6002.jpg

1155 ms

apgsga_gb2023_en_web.jpg

apgsga_gb2023_en_web.jpg

1356 ms

ki-sujet-header_1000x600.jpg

ki-sujet-header_1000x600.jpg

1875 ms

apg_wingo_bestcase_web.jpg

apg_wingo_bestcase_web.jpg

1495 ms

cover_en.jpg

cover_en.jpg

1649 ms

logo_bearbeitet_folgeseite.jpg

logo_bearbeitet_folgeseite.jpg

990 ms

apgsga_audiences_zielgruppen.jpg

apgsga_audiences_zielgruppen.jpg

1008 ms

stausee_web.jpg

stausee_web.jpg

1022 ms

karte_xmas.jpg

karte_xmas.jpg

1034 ms

alexandra-kronshagen_new.jpg

alexandra-kronshagen_new.jpg

1045 ms

lancy.jpg

lancy.jpg

1056 ms

thun_epanel.jpg

thun_epanel.jpg

1079 ms

shoppi_tivoli_web.jpg

shoppi_tivoli_web.jpg

1096 ms

apgsga_medienmitteilung_personalie_nicomueller.jpg

apgsga_medienmitteilung_personalie_nicomueller.jpg

1109 ms

beatsulzer_nurettinyildirim.jpg

beatsulzer_nurettinyildirim.jpg

1139 ms

celine_bachmann.jpg

celine_bachmann.jpg

1150 ms

en_cover.jpg

en_cover.jpg

1167 ms

dominik_franke.jpg

dominik_franke.jpg

1166 ms

genf_rail_eboard.jpg

genf_rail_eboard.jpg

1187 ms

apgsga_logo.jpg

apgsga_logo.jpg

1180 ms

cover_en_news.jpg

cover_en_news.jpg

1195 ms

apgsga_ciaravolo_danilo.jpg

apgsga_ciaravolo_danilo.jpg

1211 ms

logo.svg

logo.svg

87 ms

search_icon.svg

search_icon.svg

89 ms

search_icon_active.svg

search_icon_active.svg

84 ms

close_grey.svg

close_grey.svg

90 ms

user2.svg

user2.svg

88 ms

exit.svg

exit.svg

91 ms

menu2.svg

menu2.svg

130 ms

close-megamenu-mobile.svg

close-megamenu-mobile.svg

133 ms

control_forward2.svg

control_forward2.svg

132 ms

paging_left2.svg

paging_left2.svg

134 ms

close_red.svg

close_red.svg

130 ms

control_expand.svg

control_expand.svg

132 ms

control_collapse.svg

control_collapse.svg

170 ms

paging_left.svg

paging_left.svg

164 ms

paging_right.svg

paging_right.svg

167 ms

arrow_up2.svg

arrow_up2.svg

166 ms

arrow_up_white.svg

arrow_up_white.svg

168 ms

facebook2.svg

facebook2.svg

165 ms

instagram2.svg

instagram2.svg

170 ms

youtube2.svg

youtube2.svg

172 ms

linkedin2.svg

linkedin2.svg

172 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

71 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

101 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w9.woff

113 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

114 ms

flughafen_baggageclaim-xxl-screens_newsflash-1000x600px.jpg

flughafen_baggageclaim-xxl-screens_newsflash-1000x600px.jpg

1111 ms

8QkUqozh

8QkUqozh

449 ms

Accessibility Review

traffic.ch accessibility score

82

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

traffic.ch best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

traffic.ch SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Traffic.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Traffic.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

traffic.ch

Open Graph description is not detected on the main page of Traffic. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: