Tools & Wizards About Us
traffic.com.au screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

traffic.com.au

Brand & Communications Agency - Melbourne & Sydney | Traffic

Page Load Speed

5.4 sec in total

First Response

356 ms

Resources Loaded

4.6 sec

Page Rendered

428 ms

traffic.com.au screenshot

About Website

Welcome to traffic.com.au homepage info - get ready to check Traffic best content for Australia right away, or after learning these important things about traffic.com.au

Traffic is the leading advertising & brand transformation agency in Melbourne & Sydney. View over 70 successful case studies on our website today!

Visit traffic.com.au

Key Findings

We analyzed Traffic.com.au page load time and found that the first response time was 356 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

traffic.com.au performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value2,210 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.6 s

6/100

10%

Network Requests Diagram

traffic.com.au

356 ms

www.traffic.com.au

1254 ms

wp-emoji-release.min.js

173 ms

toolbar.css

326 ms

style.css

343 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 48% of them (52 requests) were addressed to the original Traffic.com.au, 5% (5 requests) were made to and 4% (4 requests) were made to W.sharethis.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Traffic.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 984.1 kB (34%)

Content Size

2.9 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Traffic.com.au main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 48.8 kB

  • Original 62.6 kB
  • After minification 60.4 kB
  • After compression 13.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.8 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 10.1 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Traffic images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 597.0 kB

  • Original 957.0 kB
  • After minification 937.6 kB
  • After compression 359.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 597.0 kB or 62% of the original size.

CSS Optimization

-87%

Potential reduce by 328.2 kB

  • Original 378.1 kB
  • After minification 332.4 kB
  • After compression 49.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Traffic.com.au needs all CSS files to be minified and compressed as it can save up to 328.2 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (59%)

Requests Now

99

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traffic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

traffic.com.au

traffic.com.au

356 ms

www.traffic.com.au

www.traffic.com.au

1254 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

173 ms

toolbar.css

toolbar.css

326 ms

style.css

style.css

343 ms

main.css

main.css

529 ms

default.css

default.css

371 ms

jquery.js

jquery.js

550 ms

jquery-migrate.min.js

jquery-migrate.min.js

372 ms

flags.js

flags.js

485 ms

toolbar.js

toolbar.js

511 ms

load-toolbar.js

load-toolbar.js

570 ms

jquery.metadata.js

jquery.metadata.js

571 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

647 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

679 ms

main.js

main.js

702 ms

b4afa550-1447-435c-afbb-dc86ded32c08.css

b4afa550-1447-435c-afbb-dc86ded32c08.css

43 ms

buttons.js

buttons.js

9 ms

aac5chr.js

aac5chr.js

340 ms

in.js

in.js

7 ms

element.js

element.js

33 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

729 ms

wp-embed.min.js

wp-embed.min.js

729 ms

dc.js

dc.js

39 ms

d

d

192 ms

print.css

print.css

172 ms

__utm.gif

__utm.gif

12 ms

fbds.js

fbds.js

23 ms

logo.png

logo.png

199 ms

one-way-traffic3.jpg

one-way-traffic3.jpg

918 ms

BRAND-METABLOISM-1-.jpg

BRAND-METABLOISM-1-.jpg

951 ms

Traffic_Directors_studio.jpg

Traffic_Directors_studio.jpg

1111 ms

National-Windscreens-slider.jpg

National-Windscreens-slider.jpg

954 ms

National-windscreens.jpg

National-windscreens.jpg

916 ms

Bingara-slider.jpg

Bingara-slider.jpg

1235 ms

Sports-co-slider.jpg

Sports-co-slider.jpg

982 ms

Allworks.jpg

Allworks.jpg

986 ms

Alsco-slider.jpg

Alsco-slider.jpg

1247 ms

Aviate-group-slider.jpg

Aviate-group-slider.jpg

1112 ms

TMB-slider.jpg

TMB-slider.jpg

1161 ms

CSG-slider.jpg

CSG-slider.jpg

1167 ms

Jellis-Craig-logo-slider.jpg

Jellis-Craig-logo-slider.jpg

1279 ms

hendry-slider.jpg

hendry-slider.jpg

1295 ms

JC-Feature-213x120.jpg

JC-Feature-213x120.jpg

1343 ms

Paul-Bram-website-feature_1-213x120.jpg

Paul-Bram-website-feature_1-213x120.jpg

1353 ms

Pet-insurance-CASE-STUDY_images11-213x120.jpg

Pet-insurance-CASE-STUDY_images11-213x120.jpg

1402 ms

TVPLogo-213x120.png

TVPLogo-213x120.png

1405 ms

icons-associations.jpg

icons-associations.jpg

1453 ms

footer-text.jpg

footer-text.jpg

1475 ms

gtm.js

gtm.js

105 ms

nav-bg.png

nav-bg.png

1514 ms

flags20.png

flags20.png

1525 ms

secureAnonymousFramework

secureAnonymousFramework

98 ms

469 ms

icons-floating.png

icons-floating.png

1532 ms

big_shadow.png

big_shadow.png

1528 ms

divider-bg.jpg

divider-bg.jpg

1590 ms

icon_document.png

icon_document.png

1617 ms

black-opacity-75.png

black-opacity-75.png

1669 ms

footer-bg.jpg

footer-bg.jpg

1682 ms

icons-social.png

icons-social.png

1687 ms

translateelement.css

translateelement.css

130 ms

main.js

main.js

422 ms

qb46ooL8A

qb46ooL8A

20 ms

VH+HgoPMAAA==

VH+HgoPMAAA==

19 ms

9n9SdoGKCnAAAA

9n9SdoGKCnAAAA

17 ms

61589190

61589190

392 ms

sprite_connect_v14.png

sprite_connect_v14.png

367 ms

getAllAppDefault.esi

getAllAppDefault.esi

123 ms

player.js

player.js

218 ms

player.css

player.css

197 ms

ga.js

ga.js

146 ms

vuid.min.js

vuid.min.js

215 ms

flags.png

flags.png

1233 ms

preloader.gif

preloader.gif

1303 ms

2f1J2gYoKcAAAA=

2f1J2gYoKcAAAA=

17 ms

UnofCgyw==

UnofCgyw==

18 ms

p.gif

p.gif

414 ms

element_main.js

element_main.js

183 ms

getSegment.php

getSegment.php

308 ms

checkOAuth.esi

checkOAuth.esi

80 ms

__utm.gif

__utm.gif

212 ms

translate_24dp.png

translate_24dp.png

172 ms

l

l

161 ms

proxy.html

proxy.html

102 ms

428161896.webp

428161896.webp

121 ms

googlelogo_color_42x16dp.png

googlelogo_color_42x16dp.png

39 ms

t.dhj

t.dhj

32 ms

t.dhj

t.dhj

39 ms

cm

cm

50 ms

x35248

x35248

164 ms

s-3271.xgi

s-3271.xgi

24 ms

59 ms

hbpix

hbpix

70 ms

19 ms

pixel

pixel

34 ms

xrefid.xgi

xrefid.xgi

14 ms

pixel

pixel

19 ms

2981

2981

23 ms

index.2d85e55d89f85ae69e4f2ca5ab9438b7.html

index.2d85e55d89f85ae69e4f2ca5ab9438b7.html

16 ms

buttons.ab966a004186897711de4a5ed256c924.css

buttons.ab966a004186897711de4a5ed256c924.css

16 ms

stcommon.2b05accc08f1ee42fe1983647ab923ea.js

stcommon.2b05accc08f1ee42fe1983647ab923ea.js

7 ms

st.1188278743c14064d5e8ae56c8ada29c.js

st.1188278743c14064d5e8ae56c8ada29c.js

10 ms

__utm.gif

__utm.gif

14 ms

roundtrip.js

roundtrip.js

6 ms

27 ms

sprites_1.png

sprites_1.png

173 ms

DA2O7ORBKRCSVLHCADYVEY.js

DA2O7ORBKRCSVLHCADYVEY.js

184 ms

Accessibility Review

traffic.com.au accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

ARIA toggle fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

traffic.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

traffic.com.au SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Traffic.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Traffic.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

traffic.com.au

Open Graph data is detected on the main page of Traffic. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: