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trailblaze.co screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

trailblaze.co

Trailblaze PR – The Cannabis Publicist – Lisa Weser – Elite Marketing Communications for a New Generation of Cannabis Brands

Page Load Speed

1.3 sec in total

First Response

90 ms

Resources Loaded

964 ms

Page Rendered

257 ms

trailblaze.co screenshot

About Website

Welcome to trailblaze.co homepage info - get ready to check Trailblaze best content right away, or after learning these important things about trailblaze.co

As the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.” She established Trailblaze to bring a more sophi...

Visit trailblaze.co

Key Findings

We analyzed Trailblaze.co page load time and found that the first response time was 90 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

trailblaze.co performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value29.5 s

0/100

25%

SI (Speed Index)

Value7.9 s

22/100

10%

TBT (Total Blocking Time)

Value1,030 ms

26/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.0 s

10/100

10%

Network Requests Diagram

www.trailblaze.co

90 ms

A6JtgT1eF2jK29roScAOgR3KWhtu-Q9DKXkmalo0PeSfeCvgfFHN4UJLFRbh52jhWDjhwhb35QwowQqh5AjXwD8qwhwtFDqDjsGMJ6TyS1gzdcBDjAoDJ6ZyS1gzdcIK2cikjWZ8Shm0ZfuDjAoDJygyZeNKZPuRjWFCdhtlSY4zH6GJKNGfIMMjgfMfH6GJRiGfIMMjgPMfH6GJriqfIMIjgfMfH6GJxNqfIMIjgkMfH6GJrlqfIMIj2KMfH6GJ6FGfIMIjIPMfH6GJRFwfIMJjgPMfH6GJKiwfIMJjgkMfH6qJTIJbMU6YJMHbMdxaN_Je.js

163 ms

legacy.js

83 ms

modern.js

138 ms

extract-css-runtime-cf51977555a15f8a54bc-min.en-US.js

128 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Trailblaze.co, 30% (14 requests) were made to Images.squarespace-cdn.com and 23% (11 requests) were made to Assets.squarespace.com. The less responsive or slowest element that took the longest time to load (494 ms) relates to the external source Images.squarespace-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 260.4 kB (10%)

Content Size

2.6 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trailblaze.co main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 248.1 kB

  • Original 278.7 kB
  • After minification 248.6 kB
  • After compression 30.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 248.1 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 4.1 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trailblaze images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 4.8 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 1.1 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 3.5 kB

  • Original 26.2 kB
  • After minification 26.2 kB
  • After compression 22.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trailblaze.co needs all CSS files to be minified and compressed as it can save up to 3.5 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (54%)

Requests Now

37

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trailblaze. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.trailblaze.co

www.trailblaze.co

90 ms

A6JtgT1eF2jK29roScAOgR3KWhtu-Q9DKXkmalo0PeSfeCvgfFHN4UJLFRbh52jhWDjhwhb35QwowQqh5AjXwD8qwhwtFDqDjsGMJ6TyS1gzdcBDjAoDJ6ZyS1gzdcIK2cikjWZ8Shm0ZfuDjAoDJygyZeNKZPuRjWFCdhtlSY4zH6GJKNGfIMMjgfMfH6GJRiGfIMMjgPMfH6GJriqfIMIjgfMfH6GJxNqfIMIjgkMfH6GJrlqfIMIj2KMfH6GJ6FGfIMIjIPMfH6GJRFwfIMJjgPMfH6GJKiwfIMJjgkMfH6qJTIJbMU6YJMHbMdxaN_Je.js

A6JtgT1eF2jK29roScAOgR3KWhtu-Q9DKXkmalo0PeSfeCvgfFHN4UJLFRbh52jhWDjhwhb35QwowQqh5AjXwD8qwhwtFDqDjsGMJ6TyS1gzdcBDjAoDJ6ZyS1gzdcIK2cikjWZ8Shm0ZfuDjAoDJygyZeNKZPuRjWFCdhtlSY4zH6GJKNGfIMMjgfMfH6GJRiGfIMMjgPMfH6GJriqfIMIjgfMfH6GJxNqfIMIjgkMfH6GJrlqfIMIj2KMfH6GJ6FGfIMIjIPMfH6GJRFwfIMJjgPMfH6GJKiwfIMJjgkMfH6qJTIJbMU6YJMHbMdxaN_Je.js

163 ms

legacy.js

legacy.js

83 ms

modern.js

modern.js

138 ms

extract-css-runtime-cf51977555a15f8a54bc-min.en-US.js

extract-css-runtime-cf51977555a15f8a54bc-min.en-US.js

128 ms

extract-css-moment-js-vendor-6c569122bfa66a51a056-min.en-US.js

extract-css-moment-js-vendor-6c569122bfa66a51a056-min.en-US.js

145 ms

cldr-resource-pack-32136deb9638cc6130b2-min.en-US.js

cldr-resource-pack-32136deb9638cc6130b2-min.en-US.js

127 ms

common-vendors-stable-61293f01d648eef165fc-min.en-US.js

common-vendors-stable-61293f01d648eef165fc-min.en-US.js

145 ms

common-vendors-be0091dc488b10891ed6-min.en-US.js

common-vendors-be0091dc488b10891ed6-min.en-US.js

223 ms

common-b33702450f88b3268daa-min.en-US.js

common-b33702450f88b3268daa-min.en-US.js

319 ms

user-account-core-482ae9ec6408c0fe1e8c-min.en-US.js

user-account-core-482ae9ec6408c0fe1e8c-min.en-US.js

156 ms

user-account-core-b6e8cafbf34b05da5c2b-min.en-US.css

user-account-core-b6e8cafbf34b05da5c2b-min.en-US.css

156 ms

performance-d9f618c1beaea97b6499-min.en-US.js

performance-d9f618c1beaea97b6499-min.en-US.js

160 ms

site.css

site.css

144 ms

pulse.min.css

pulse.min.css

223 ms

hover-row.min.css

hover-row.min.css

224 ms

website.components.shape.styles.css

website.components.shape.styles.css

150 ms

website.components.shape.visitor.js

website.components.shape.visitor.js

154 ms

static.css

static.css

134 ms

site-bundle.72e5364d6a59fa8b809228ec33508ee5.js

site-bundle.72e5364d6a59fa8b809228ec33508ee5.js

127 ms

gsap.min.js

gsap.min.js

143 ms

pulse.min.js

pulse.min.js

299 ms

hover-row.min.js

hover-row.min.js

300 ms

logotype-trailblaze-menu.png

logotype-trailblaze-menu.png

247 ms

Houseplant+by+OCB+Seth+Rogen%27s+rolling+paper+GIF

Houseplant+by+OCB+Seth+Rogen%27s+rolling+paper+GIF

415 ms

stars-icon-black.png

stars-icon-black.png

198 ms

Seth+Rogen+at+forbes+with+new+rolling+paper+brand+houseplant

Seth+Rogen+at+forbes+with+new+rolling+paper+brand+houseplant

229 ms

House_of_plant-ocb.jpg

House_of_plant-ocb.jpg

338 ms

John+Cena%27s+sports+nutrition+brand+met-rx

John+Cena%27s+sports+nutrition+brand+met-rx

313 ms

Camino_cannabis-infused.jpg

Camino_cannabis-infused.jpg

228 ms

John+Cena+X+METRX.jpg

John+Cena+X+METRX.jpg

434 ms

pourri.jpg

pourri.jpg

229 ms

woman-candy.jpg

woman-candy.jpg

417 ms

brownie.jpg

brownie.jpg

230 ms

Trailblaze+creative+communications+PR+Agency

Trailblaze+creative+communications+PR+Agency

231 ms

trailblaze+PR+Campaigns+aesthetic+woman+drinks

trailblaze+PR+Campaigns+aesthetic+woman+drinks

335 ms

Logo-footer.png

Logo-footer.png

494 ms

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92 ms

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134 ms

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117 ms

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81 ms

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115 ms

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116 ms

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116 ms

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114 ms

d

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81 ms

p.gif

p.gif

32 ms

Accessibility Review

trailblaze.co accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

trailblaze.co best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

trailblaze.co SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trailblaze.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trailblaze.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trailblaze.co

Open Graph data is detected on the main page of Trailblaze. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: