Report Summary

  • 67

    Performance

    Renders faster than
    79% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

travelmarketsinsider.net

Duty Free and Travel Retail News |Travel Markets Insider - The leading source of information on the Duty Free Markets of the Americas and the Caribbea...

Page Load Speed

2.1 sec in total

First Response

539 ms

Resources Loaded

1.3 sec

Page Rendered

289 ms

travelmarketsinsider.net screenshot

About Website

Visit travelmarketsinsider.net now to see the best up-to-date Travel Markets Insider content and also check out these interesting facts you probably never knew about travelmarketsinsider.net

Travel Markets Insider is the leading source of information on the Duty Free Markets of the Americas and the Caribbean.

Visit travelmarketsinsider.net

Key Findings

We analyzed Travelmarketsinsider.net page load time and found that the first response time was 539 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

travelmarketsinsider.net performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.526

14/100

15%

TTI (Time to Interactive)

Value3.4 s

93/100

10%

Network Requests Diagram

travelmarketsinsider.net

539 ms

js

63 ms

style.min.css

57 ms

css

41 ms

genericons.css

111 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 91% of them (29 requests) were addressed to the original Travelmarketsinsider.net, 3% (1 request) were made to Googletagmanager.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (539 ms) belongs to the original domain Travelmarketsinsider.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 138.5 kB (7%)

Content Size

1.9 MB

After Optimization

1.8 MB

In fact, the total size of Travelmarketsinsider.net main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 70.8 kB

  • Original 88.3 kB
  • After minification 84.9 kB
  • After compression 17.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 70.8 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 65.7 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Travel Markets Insider images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 95 B

  • Original 40.7 kB
  • After minification 40.7 kB
  • After compression 40.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 1.9 kB

  • Original 33.9 kB
  • After minification 33.9 kB
  • After compression 32.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Travelmarketsinsider.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (33%)

Requests Now

30

After Optimization

20

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Travel Markets Insider. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

travelmarketsinsider.net accessibility score

87

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

travelmarketsinsider.net best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

travelmarketsinsider.net SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Travelmarketsinsider.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Travelmarketsinsider.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Travel Markets Insider. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: