Tools & Wizards About Us
trend-research.de screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

trend-research.de

Trend Research - Marktforschung & Kommunikationsforschung Hamburg

Page Load Speed

4.3 sec in total

First Response

605 ms

Resources Loaded

3 sec

Page Rendered

702 ms

trend-research.de screenshot

About Website

Welcome to trend-research.de homepage info - get ready to check Trend Research best content for Germany right away, or after learning these important things about trend-research.de

Trend Research - Markt­for­schungs­in­s­ti­tut mit 30 Jahren Erfahrung in der Internationalen Marktforschung. Full-Service Marktforschung aus Hamburg

Visit trend-research.de

Key Findings

We analyzed Trend-research.de page load time and found that the first response time was 605 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

trend-research.de performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value29.8 s

0/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value300 ms

79/100

30%

CLS (Cumulative Layout Shift)

Value0.842

4/100

15%

TTI (Time to Interactive)

Value20.0 s

2/100

10%

Network Requests Diagram

605 ms

styles.min.css

550 ms

style.min.css

580 ms

logo-light.png

189 ms

logo-dark.png

277 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 98% of them (91 requests) were addressed to the original Trend-research.de, 1% (1 request) were made to Fonts.googleapis.com and 1% (1 request) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Trend-research.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 931.8 kB (18%)

Content Size

5.3 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trend-research.de main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 4.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 47.1 kB

  • Original 57.0 kB
  • After minification 53.5 kB
  • After compression 9.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.1 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 222.4 kB

  • Original 4.2 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trend Research images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 195.1 kB
  • After minification 195.1 kB
  • After compression 195.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-85%

Potential reduce by 662.3 kB

  • Original 778.3 kB
  • After minification 777.9 kB
  • After compression 115.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trend-research.de needs all CSS files to be minified and compressed as it can save up to 662.3 kB or 85% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

90

After Optimization

90

  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trend Research. According to our analytics all requests are already optimized.

Network Requests Diagram

605 ms

styles.min.css

styles.min.css

550 ms

style.min.css

style.min.css

580 ms

logo-light.png

logo-light.png

189 ms

logo-dark.png

logo-dark.png

277 ms

trend-research-hh-city.jpg

trend-research-hh-city.jpg

647 ms

TRENDRESEARCH_Titelbild_5.jpg

TRENDRESEARCH_Titelbild_5.jpg

829 ms

Hamburg-Alster-am-Abend_ELS_8862271018.jpg

Hamburg-Alster-am-Abend_ELS_8862271018.jpg

736 ms

Torsten-Bohse.png

Torsten-Bohse.png

585 ms

Carola-Bohse-1.png

Carola-Bohse-1.png

585 ms

frank_jordan.png

frank_jordan.png

643 ms

nina_eimers.png

nina_eimers.png

642 ms

simon_kunz.png

simon_kunz.png

644 ms

Swetlana-Awdejewa.png

Swetlana-Awdejewa.png

735 ms

Lukas-bea-2.png

Lukas-bea-2.png

738 ms

Anna-Kraft.jpg

Anna-Kraft.jpg

736 ms

Kristof-Gajewski.jpg

Kristof-Gajewski.jpg

738 ms

Tim-Reinhold.jpg

Tim-Reinhold.jpg

828 ms

Jonas-Greuel.jpg

Jonas-Greuel.jpg

830 ms

hundeduonext.jpg

hundeduonext.jpg

831 ms

VORLAGE-Gr%C3%B6%C3%9Fe.jpg

VORLAGE-Gr%C3%B6%C3%9Fe.jpg

831 ms

VILSA.jpg

VILSA.jpg

834 ms

Untitled-12.jpg

Untitled-12.jpg

918 ms

STROER.jpg

STROER.jpg

918 ms

SPORT1.jpg

SPORT1.jpg

920 ms

SCHOLZ.jpg

SCHOLZ.jpg

922 ms

RTL.jpg

RTL.jpg

922 ms

radiohamburg.jpg

radiohamburg.jpg

923 ms

RADIOCAST.jpg

RADIOCAST.jpg

1009 ms

P7S1.jpg

P7S1.jpg

924 ms

HAMBURGER-ABENDBLATT.jpg

HAMBURGER-ABENDBLATT.jpg

927 ms

OMG.jpg

OMG.jpg

928 ms

MEDIENBOARD.jpg

MEDIENBOARD.jpg

928 ms

MAXINGVEST.jpg

MAXINGVEST.jpg

930 ms

MAXDOME.jpg

MAXDOME.jpg

1015 ms

LOTTO.jpg

LOTTO.jpg

1015 ms

main.min.js

main.min.js

1022 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

1006 ms

KERRY.jpg

KERRY.jpg

836 ms

css

css

50 ms

JUNGE.jpg

JUNGE.jpg

625 ms

HSE24.jpg

HSE24.jpg

823 ms

HMS.jpg

HMS.jpg

731 ms

ol-icon-set.ttf

ol-icon-set.ttf

735 ms

4iCs6KVjbNBYlgoKfw7z.ttf

4iCs6KVjbNBYlgoKfw7z.ttf

22 ms

HASBRO.jpg

HASBRO.jpg

675 ms

HAKUHODO.jpg

HAKUHODO.jpg

673 ms

GOOGLE.jpg

GOOGLE.jpg

673 ms

FKP.jpg

FKP.jpg

673 ms

FAW.jpg

FAW.jpg

584 ms

FACEBOOK.jpg

FACEBOOK.jpg

583 ms

EVONIK.jpg

EVONIK.jpg

585 ms

ERV.jpg

ERV.jpg

583 ms

EDEKA.jpg

EDEKA.jpg

641 ms

CINE.jpg

CINE.jpg

554 ms

BuC.jpg

BuC.jpg

561 ms

BODY.jpg

BODY.jpg

558 ms

AMO.jpg

AMO.jpg

559 ms

WUERTTEMBERGISCHE.jpg

WUERTTEMBERGISCHE.jpg

556 ms

WESTLOTTO.jpg

WESTLOTTO.jpg

635 ms

WESTFALIA.jpg

WESTFALIA.jpg

553 ms

WALL.jpg

WALL.jpg

564 ms

MediaMarkt.jpg

MediaMarkt.jpg

564 ms

ERGO.png

ERGO.png

562 ms

Comdirect.jpg

Comdirect.jpg

562 ms

moremarketing.jpg

moremarketing.jpg

641 ms

amorelie.jpg

amorelie.jpg

556 ms

Porsche.jpg

Porsche.jpg

572 ms

media-impact.jpg

media-impact.jpg

557 ms

Eurowings.jpg

Eurowings.jpg

569 ms

lufthansa.jpg

lufthansa.jpg

568 ms

brandsupport.png

brandsupport.png

643 ms

eon.png

eon.png

559 ms

Envolved.png

Envolved.png

564 ms

easyCredit.png

easyCredit.png

554 ms

Douglas.png

Douglas.png

478 ms

Depot.png

Depot.png

477 ms

BBDO.png

BBDO.png

434 ms

Telecolumbus.png

Telecolumbus.png

435 ms

Nestle.png

Nestle.png

444 ms

Lynxbroker.png

Lynxbroker.png

444 ms

LeasingMarkt.png

LeasingMarkt.png

444 ms

GRANDElysee.png

GRANDElysee.png

443 ms

Eyes_and_more.png

Eyes_and_more.png

522 ms

JOYCLUB.png

JOYCLUB.png

524 ms

COLEMAN.png

COLEMAN.png

534 ms

EISENBAHNBUNDESAMT.png

EISENBAHNBUNDESAMT.png

533 ms

SIEGENIA.png

SIEGENIA.png

534 ms

essity-logo_1.jpg

essity-logo_1.jpg

510 ms

johanniter-logo.jpg

johanniter-logo.jpg

554 ms

leica-logo.jpg

leica-logo.jpg

550 ms

de.png

de.png

557 ms

gb.png

gb.png

557 ms

Accessibility Review

trend-research.de accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

trend-research.de best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

trend-research.de SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trend-research.de can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trend-research.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trend-research.de

Open Graph data is detected on the main page of Trend Research. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: