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Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 75% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

trends.co

Trends by HubSpot

Page Load Speed

5.2 sec in total

First Response

656 ms

Resources Loaded

2.4 sec

Page Rendered

2.1 sec

trends.co screenshot

About Website

Click here to check amazing Trends content for United States. Otherwise, check out these important facts you probably never knew about trends.co

Dive into the latest trends, insights, and opportunities for business builders in marketing, sales, service, and tech.

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Key Findings

We analyzed Trends.co page load time and found that the first response time was 656 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

trends.co performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

64/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value7,830 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value30.2 s

0/100

10%

Network Requests Diagram

research

656 ms

cmsForms.min.css

47 ms

styles.css

170 ms

header.min.css

57 ms

nav-shared.min.css

59 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Trends.co, 10% (10 requests) were made to Youtube.com and 2% (2 requests) were made to Static.hsappstatic.net. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Blog.hubspot.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 253.4 kB (16%)

Content Size

1.6 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trends.co main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 609.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 198.0 kB

  • Original 236.0 kB
  • After minification 199.8 kB
  • After compression 38.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 36.2 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 198.0 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 3.3 kB

  • Original 564.6 kB
  • After minification 561.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trends images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 45.7 kB

  • Original 609.5 kB
  • After minification 609.5 kB
  • After compression 563.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 6.4 kB

  • Original 215.6 kB
  • After minification 215.6 kB
  • After compression 209.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trends.co has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 54 (55%)

Requests Now

99

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trends. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

research

research

656 ms

cmsForms.min.css

cmsForms.min.css

47 ms

styles.css

styles.css

170 ms

header.min.css

header.min.css

57 ms

nav-shared.min.css

nav-shared.min.css

59 ms

button.min.css

button.min.css

59 ms

footer.min.css

footer.min.css

82 ms

module_80992206977_headerPhoto.min.css

module_80992206977_headerPhoto.min.css

79 ms

richTextOverrides.min.css

richTextOverrides.min.css

99 ms

module_80992206958_fixedSecondaryNav.min.css

module_80992206958_fixedSecondaryNav.min.css

95 ms

dropdownMenu.min.css

dropdownMenu.min.css

87 ms

secondaryNav.min.css

secondaryNav.min.css

113 ms

module_80990896713_sectionHeader.min.css

module_80990896713_sectionHeader.min.css

145 ms

section.min.css

section.min.css

115 ms

module_80992206947_ctaCardsPhoto.min.css

module_80992206947_ctaCardsPhoto.min.css

121 ms

card.min.css

card.min.css

145 ms

module_80992206926_accordion.min.css

module_80992206926_accordion.min.css

181 ms

accordion.min.css

accordion.min.css

139 ms

module_80992206994_numbers.min.css

module_80992206994_numbers.min.css

156 ms

numbers.min.css

numbers.min.css

181 ms

numbersStatistic.min.css

numbersStatistic.min.css

187 ms

carousel.min.css

carousel.min.css

182 ms

module_80991207732_videoGallery.min.css

module_80991207732_videoGallery.min.css

183 ms

index.js

index.js

244 ms

styles.css

styles.css

277 ms

Hubspot_Style_Guide.min.css

Hubspot_Style_Guide.min.css

204 ms

embed.js

embed.js

27 ms

icons.min.js

icons.min.js

198 ms

project.js

project.js

191 ms

header.min.js

header.min.js

234 ms

nav-shared.min.js

nav-shared.min.js

220 ms

footer.min.js

footer.min.js

221 ms

scripts.js

scripts.js

386 ms

core.min.js

core.min.js

257 ms

module_80992206958_fixedSecondaryNav.min.js

module_80992206958_fixedSecondaryNav.min.js

258 ms

module_80992206926_accordion.min.js

module_80992206926_accordion.min.js

357 ms

module_80992206994_numbers.min.js

module_80992206994_numbers.min.js

266 ms

referral.js

referral.js

45 ms

53.js

53.js

357 ms

index.js

index.js

325 ms

bundle.min.js

bundle.min.js

389 ms

scripts.js

scripts.js

338 ms

1-icon.svg

1-icon.svg

335 ms

2-icon.svg

2-icon.svg

317 ms

3-icon.svg

3-icon.svg

313 ms

4-icon.svg

4-icon.svg

487 ms

tl-min.jpeg

tl-min.jpeg

942 ms

Trends_Lock-Up_white.svg

Trends_Lock-Up_white.svg

476 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(8)-2.png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(8)-2.png

462 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(5)-3.png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(5)-3.png

916 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(3)-3.png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(3)-3.png

454 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds-Dec-19-2023-08-34-34-9450-PM.webp

Copy%20of%20Featured%20Image%20Template%20Backgrounds-Dec-19-2023-08-34-34-9450-PM.webp

900 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(14).webp

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(14).webp

521 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(15)-1.webp

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(15)-1.webp

578 ms

state%20of%20ai%20in%20sales-1.webp

state%20of%20ai%20in%20sales-1.webp

506 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(7)-3.png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(7)-3.png

543 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(9)-2.png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(9)-2.png

541 ms

Trends_Lock-Up_Color.svg

Trends_Lock-Up_Color.svg

846 ms

search-icon-clv3.svg

search-icon-clv3.svg

275 ms

v3ANMQOiWik

v3ANMQOiWik

342 ms

TitsO9YisIk

TitsO9YisIk

409 ms

Marketing%20Strategy%20%26%20Trends%20Report_v2%20(1).webp

Marketing%20Strategy%20%26%20Trends%20Report_v2%20(1).webp

713 ms

499_2023-Social-Media-Marketing-Report.webp

499_2023-Social-Media-Marketing-Report.webp

714 ms

consumer%20trends%202023-1.webp

consumer%20trends%202023-1.webp

1046 ms

shopping-trends_3-1.webp

shopping-trends_3-1.webp

714 ms

best-time-to-send-an-email.webp

best-time-to-send-an-email.webp

715 ms

Untitled%20design%20(32)-1.webp

Untitled%20design%20(32)-1.webp

717 ms

sales-strategy-survey.webp

sales-strategy-survey.webp

1346 ms

state%20of%20ai%20in%20sales.webp

state%20of%20ai%20in%20sales.webp

1044 ms

state%20of%20ai%20in%20service.webp

state%20of%20ai%20in%20service.webp

716 ms

good%20introduction%20sentence%20(1).webp

good%20introduction%20sentence%20(1).webp

1043 ms

future-of-customer-experience.webp

future-of-customer-experience.webp

1040 ms

customer-acquisition-cost-1.webp

customer-acquisition-cost-1.webp

1040 ms

State%20of%20Generative%20AI%20Pillar%2001.webp

State%20of%20Generative%20AI%20Pillar%2001.webp

1074 ms

359_Data%20in%20Sales.webp

359_Data%20in%20Sales.webp

1032 ms

social-media-trends_6-1.webp

social-media-trends_6-1.webp

1052 ms

the%20hustle%20logo.png

the%20hustle%20logo.png

1028 ms

hsg-icons.woff

hsg-icons.woff

242 ms

HubSpotPodcastNetwork_Logo_SprocketSoundWavesPurple_White.png

HubSpotPodcastNetwork_Logo_SprocketSoundWavesPurple_White.png

1027 ms

app%20store%20high%20res.png

app%20store%20high%20res.png

1043 ms

google%20play%20high%20res.png

google%20play%20high%20res.png

1042 ms

Wordmark-White.svg

Wordmark-White.svg

1049 ms

conversations-embed.js

conversations-embed.js

50 ms

banner.js

banner.js

81 ms

53.js

53.js

98 ms

feedbackweb-new.js

feedbackweb-new.js

79 ms

leadflows-pre.js

leadflows-pre.js

78 ms

json

json

385 ms

www-player.css

www-player.css

14 ms

www-embed-player.js

www-embed-player.js

33 ms

base.js

base.js

75 ms

www-player.css

www-player.css

283 ms

www-embed-player.js

www-embed-player.js

300 ms

base.js

base.js

305 ms

ad_status.js

ad_status.js

474 ms

cHoal1GHrde4YWVmtNRS7rfNld6iV6ittWnnuOkThR0.js

cHoal1GHrde4YWVmtNRS7rfNld6iV6ittWnnuOkThR0.js

453 ms

embed.js

embed.js

375 ms

KFOmCnqEu92Fr1Mu4mxMKTU1Kg.woff

KFOmCnqEu92Fr1Mu4mxMKTU1Kg.woff

161 ms

KFOlCnqEu92Fr1MmEU9fBBc-AMP6lQ.woff

KFOlCnqEu92Fr1MmEU9fBBc-AMP6lQ.woff

162 ms

embed.js

embed.js

41 ms

id

id

36 ms

Create

Create

136 ms

Create

Create

264 ms

Accessibility Review

trends.co accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

trends.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

trends.co SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trends.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trends.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trends.co

Open Graph data is detected on the main page of Trends. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: