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Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

trends.co

Trends by HubSpot

Page Load Speed

3.1 sec in total

First Response

37 ms

Resources Loaded

1.3 sec

Page Rendered

1.8 sec

trends.co screenshot

About Website

Click here to check amazing Trends content for United States. Otherwise, check out these important facts you probably never knew about trends.co

Dive into the latest trends, insights, and opportunities for business builders in marketing, sales, service, and tech.

Visit trends.co

Key Findings

We analyzed Trends.co page load time and found that the first response time was 37 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

trends.co performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value5,290 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value26.1 s

0/100

10%

Network Requests Diagram

trends.co

37 ms

research

142 ms

cmsForms.min.css

107 ms

styles.css

146 ms

module_80992206977_headerPhoto.min.css

107 ms

Our browser made a total of 105 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Trends.co, 30% (32 requests) were made to Cdn2.hubspot.net and 30% (32 requests) were made to Hubspot.com. The less responsive or slowest element that took the longest time to load (538 ms) relates to the external source Hubspot.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 841.6 kB (38%)

Content Size

2.2 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trends.co main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 851.5 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 434.2 kB

  • Original 508.8 kB
  • After minification 468.1 kB
  • After compression 74.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 434.2 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 29.4 kB

  • Original 851.5 kB
  • After minification 822.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trends images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 44.1 kB

  • Original 382.3 kB
  • After minification 382.3 kB
  • After compression 338.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.1 kB or 12% of the original size.

CSS Optimization

-70%

Potential reduce by 333.9 kB

  • Original 477.3 kB
  • After minification 476.5 kB
  • After compression 143.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trends.co needs all CSS files to be minified and compressed as it can save up to 333.9 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (48%)

Requests Now

101

After Optimization

53

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trends. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

trends.co

trends.co

37 ms

research

research

142 ms

cmsForms.min.css

cmsForms.min.css

107 ms

styles.css

styles.css

146 ms

module_80992206977_headerPhoto.min.css

module_80992206977_headerPhoto.min.css

107 ms

richTextOverrides.min.css

richTextOverrides.min.css

102 ms

button.min.css

button.min.css

70 ms

module_80992206958_fixedSecondaryNav.min.css

module_80992206958_fixedSecondaryNav.min.css

71 ms

dropdownMenu.min.css

dropdownMenu.min.css

67 ms

secondaryNav.min.css

secondaryNav.min.css

104 ms

module_80990896713_sectionHeader.min.css

module_80990896713_sectionHeader.min.css

112 ms

section.min.css

section.min.css

104 ms

module_80992206947_ctaCardsPhoto.min.css

module_80992206947_ctaCardsPhoto.min.css

129 ms

card.min.css

card.min.css

130 ms

module_80992206926_accordion.min.css

module_80992206926_accordion.min.css

128 ms

accordion.min.css

accordion.min.css

136 ms

module_80992206994_numbers.min.css

module_80992206994_numbers.min.css

123 ms

numbers.min.css

numbers.min.css

129 ms

numbersStatistic.min.css

numbersStatistic.min.css

149 ms

carousel.min.css

carousel.min.css

154 ms

module_80991207732_videoGallery.min.css

module_80991207732_videoGallery.min.css

153 ms

styles.css

styles.css

103 ms

Hubspot_Style_Guide.min.css

Hubspot_Style_Guide.min.css

148 ms

embed.js

embed.js

89 ms

icons.min.js

icons.min.js

199 ms

project.js

project.js

101 ms

header.min.js

header.min.js

200 ms

nav-shared.min.js

nav-shared.min.js

201 ms

footer.min.js

footer.min.js

203 ms

nav-shared.min.js

nav-shared.min.js

204 ms

core.min.js

core.min.js

203 ms

module_80992206958_fixedSecondaryNav.min.js

module_80992206958_fixedSecondaryNav.min.js

207 ms

check-animated-svg.min.js

check-animated-svg.min.js

205 ms

module_80992206947_ctaCardsPhoto.min.js

module_80992206947_ctaCardsPhoto.min.js

206 ms

module_80992206926_accordion.min.js

module_80992206926_accordion.min.js

210 ms

module_80992206994_numbers.min.js

module_80992206994_numbers.min.js

214 ms

53.js

53.js

100 ms

index.js

index.js

99 ms

referral.js

referral.js

99 ms

marketing-hub-icon.svg

marketing-hub-icon.svg

134 ms

Breeze-Symbol_RGB-Gradient.svg

Breeze-Symbol_RGB-Gradient.svg

58 ms

v3ANMQOiWik

v3ANMQOiWik

189 ms

TitsO9YisIk

TitsO9YisIk

536 ms

app%20store%20high%20res.png

app%20store%20high%20res.png

151 ms

sales-hub-icon.svg

sales-hub-icon.svg

136 ms

service-hub-icon.svg

service-hub-icon.svg

140 ms

content-hub-icon.svg

content-hub-icon.svg

172 ms

operations-hub-icon.svg

operations-hub-icon.svg

165 ms

commerce-hub-icon.svg

commerce-hub-icon.svg

163 ms

hubspot-sprocket.svg

hubspot-sprocket.svg

162 ms

hubspot-for-small-business.png

hubspot-for-small-business.png

178 ms

hubspot-for-enterprise.png

hubspot-for-enterprise.png

174 ms

why-choose-hubspot.png

why-choose-hubspot.png

180 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(29).png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(29).png

182 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(20)-1.png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(20)-1.png

181 ms

case-studies-2.jpg

case-studies-2.jpg

111 ms

Spotlight.png

Spotlight.png

374 ms

tl-min.jpeg

tl-min.jpeg

140 ms

Trends_Lock-Up_white.svg

Trends_Lock-Up_white.svg

172 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(40).png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(40).png

167 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(41).png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(41).png

163 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(3)-3.png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(3)-3.png

176 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(39).png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(39).png

183 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(36).png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(36).png

370 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds-Dec-19-2023-08-34-34-9450-PM.webp

Copy%20of%20Featured%20Image%20Template%20Backgrounds-Dec-19-2023-08-34-34-9450-PM.webp

233 ms

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(32).png

Copy%20of%20Featured%20Image%20Template%20Backgrounds%20(32).png

373 ms

Trends_Lock-Up_Color.svg

Trends_Lock-Up_Color.svg

476 ms

Marketing%20Strategy%20%26%20Trends%20Report_v2%20(1).webp

Marketing%20Strategy%20%26%20Trends%20Report_v2%20(1).webp

374 ms

499_2023-Social-Media-Marketing-Report.webp

499_2023-Social-Media-Marketing-Report.webp

526 ms

consumer%20trends%202023-1.webp

consumer%20trends%202023-1.webp

527 ms

shopping-trends_3-1.webp

shopping-trends_3-1.webp

527 ms

best-time-to-send-an-email.webp

best-time-to-send-an-email.webp

528 ms

Untitled%20design%20(32)-1.webp

Untitled%20design%20(32)-1.webp

527 ms

sales-strategy-survey.webp

sales-strategy-survey.webp

529 ms

state%20of%20ai%20in%20sales.webp

state%20of%20ai%20in%20sales.webp

530 ms

state%20of%20ai%20in%20service.webp

state%20of%20ai%20in%20service.webp

531 ms

good%20introduction%20sentence%20(1).webp

good%20introduction%20sentence%20(1).webp

532 ms

future-of-customer-experience.webp

future-of-customer-experience.webp

531 ms

customer-acquisition-cost-1.webp

customer-acquisition-cost-1.webp

533 ms

State%20of%20Generative%20AI%20Pillar%2001.webp

State%20of%20Generative%20AI%20Pillar%2001.webp

534 ms

359_Data%20in%20Sales.webp

359_Data%20in%20Sales.webp

534 ms

social-media-trends_6-1.webp

social-media-trends_6-1.webp

535 ms

the%20hustle%20logo.png

the%20hustle%20logo.png

536 ms

HubSpotPodcastNetwork_Logo_SprocketSoundWavesPurple_White.png

HubSpotPodcastNetwork_Logo_SprocketSoundWavesPurple_White.png

538 ms

Wordmark-White.svg

Wordmark-White.svg

537 ms

google%20play%20high%20res.png

google%20play%20high%20res.png

163 ms

feedbackweb-new.js

feedbackweb-new.js

129 ms

conversations-embed.js

conversations-embed.js

121 ms

53.js

53.js

120 ms

leadflows-pre.js

leadflows-pre.js

127 ms

banner.js

banner.js

127 ms

json

json

220 ms

www-player.css

www-player.css

15 ms

www-embed-player.js

www-embed-player.js

31 ms

base.js

base.js

58 ms

ad_status.js

ad_status.js

255 ms

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

226 ms

embed.js

embed.js

158 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

49 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

90 ms

id

id

62 ms

Create

Create

144 ms

Create

Create

146 ms

footer.min.css

footer.min.css

94 ms

nav-shared.min.css

nav-shared.min.css

92 ms

Accessibility Review

trends.co accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

trends.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

trends.co SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trends.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trends.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trends.co

Open Graph data is detected on the main page of Trends. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: