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trendwatching.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

trendwatching.com

TrendWatching | Trend-Driven Opportunities for 2025 and beyond

Page Load Speed

4 sec in total

First Response

377 ms

Resources Loaded

2.6 sec

Page Rendered

1 sec

trendwatching.com screenshot

About Website

Welcome to trendwatching.com homepage info - get ready to check Trend Watching best content for United States right away, or after learning these important things about trendwatching.com

TrendWatching runs one of the world's leading consumer trends & insights platforms — powered by AI and experienced analysts

Visit trendwatching.com

Key Findings

We analyzed Trendwatching.com page load time and found that the first response time was 377 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

trendwatching.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value22.0 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value2,770 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value1.448

0/100

15%

TTI (Time to Interactive)

Value26.4 s

0/100

10%

Network Requests Diagram

www.trendwatching.com

377 ms

module_147955510659_Event_Breaking_News_-_TC24_Webinar_global.min.css

38 ms

tw-select.min.css

46 ms

custom-scrollbar.min.css

167 ms

module_50477126250_Header_2021_V2.min.css

54 ms

Our browser made a total of 207 requests to load all elements on the main page. We found that 84% of them (174 requests) were addressed to the original Trendwatching.com, 3% (6 requests) were made to No-cache.hubspot.com and 2% (4 requests) were made to Info.trendwatching.com. The less responsive or slowest element that took the longest time to load (911 ms) belongs to the original domain Trendwatching.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 415.4 kB (7%)

Content Size

6.3 MB

After Optimization

5.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trendwatching.com main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 290.7 kB

  • Original 331.2 kB
  • After minification 280.3 kB
  • After compression 40.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 50.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 290.7 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 111.2 kB

  • Original 5.7 MB
  • After minification 5.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trend Watching images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 8.2 kB

  • Original 225.6 kB
  • After minification 225.6 kB
  • After compression 217.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 5.3 kB

  • Original 32.9 kB
  • After minification 32.9 kB
  • After compression 27.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trendwatching.com needs all CSS files to be minified and compressed as it can save up to 5.3 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 104 (51%)

Requests Now

202

After Optimization

98

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 202 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trend Watching. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.trendwatching.com

www.trendwatching.com

377 ms

module_147955510659_Event_Breaking_News_-_TC24_Webinar_global.min.css

module_147955510659_Event_Breaking_News_-_TC24_Webinar_global.min.css

38 ms

tw-select.min.css

tw-select.min.css

46 ms

custom-scrollbar.min.css

custom-scrollbar.min.css

167 ms

module_50477126250_Header_2021_V2.min.css

module_50477126250_Header_2021_V2.min.css

54 ms

slick.min.css

slick.min.css

57 ms

module_86170904441_Hero_Module_2022_V3.min.css

module_86170904441_Hero_Module_2022_V3.min.css

56 ms

flag-icons.min.css

flag-icons.min.css

71 ms

module_116874668183_MS-Promos_Module.min.css

module_116874668183_MS-Promos_Module.min.css

77 ms

module_89524604079_Dual_Module_2022_1-2.min.css

module_89524604079_Dual_Module_2022_1-2.min.css

84 ms

slick.min.css

slick.min.css

89 ms

module_80428391580_TW_Services_Module_2022_Global.min.css

module_80428391580_TW_Services_Module_2022_Global.min.css

86 ms

module_95600220724_Logo_Module_2022_V2_Global.min.css

module_95600220724_Logo_Module_2022_V2_Global.min.css

95 ms

module_78227768501_Subscribe_Module_2022.min.css

module_78227768501_Subscribe_Module_2022.min.css

106 ms

module_78040665171_News_Modules_2022.min.css

module_78040665171_News_Modules_2022.min.css

121 ms

magnific-popup.min.css

magnific-popup.min.css

114 ms

module_71062738458_Subscribe_Form_Popup_Global_Module.min.css

module_71062738458_Subscribe_Form_Popup_Global_Module.min.css

122 ms

module_50476935463_Footer_-_2021_V2.css

module_50476935463_Footer_-_2021_V2.css

132 ms

js

js

79 ms

layout.min.css

layout.min.css

62 ms

Trend_Watching_October2019-style.min.css

Trend_Watching_October2019-style.min.css

133 ms

current.js

current.js

144 ms

sitesearch360-v14.min.js

sitesearch360-v14.min.js

52 ms

jquery-1.11.2.js

jquery-1.11.2.js

146 ms

jquery-migrate-1.2.1.js

jquery-migrate-1.2.1.js

154 ms

embed.js

embed.js

39 ms

project.js

project.js

244 ms

tw-select.min.js

tw-select.min.js

296 ms

nicescroll.min.js

nicescroll.min.js

298 ms

custom-scrollbar.min.js

custom-scrollbar.min.js

376 ms

module_50477126250_Header_2021_V2.min.js

module_50477126250_Header_2021_V2.min.js

299 ms

project.js

project.js

379 ms

slick.min.js

slick.min.js

380 ms

module_86170904441_Hero_Module_2022_V3.min.js

module_86170904441_Hero_Module_2022_V3.min.js

379 ms

module_80428391580_TW_Services_Module_2022_Global.js

module_80428391580_TW_Services_Module_2022_Global.js

378 ms

slick.min.js

slick.min.js

516 ms

v2.js

v2.js

522 ms

magnific-popup.min.js

magnific-popup.min.js

520 ms

module_50476935463_Footer_-_2021_V2.min.js

module_50476935463_Footer_-_2021_V2.min.js

519 ms

inlinks.js

inlinks.js

139 ms

1674138.js

1674138.js

520 ms

index.js

index.js

520 ms

gtm.js

gtm.js

218 ms

hotjar-1997332.js

hotjar-1997332.js

357 ms

b96n828op6

b96n828op6

496 ms

dd3a7233-d982-4889-afd2-f391e85b61d6.png

dd3a7233-d982-4889-afd2-f391e85b61d6.png

486 ms

back-btn.svg

back-btn.svg

583 ms

Webinar-Breaking-News-BG-1.jpg

Webinar-Breaking-News-BG-1.jpg

419 ms

Webinar-Breaking-News-Icon-Robbie.jpg

Webinar-Breaking-News-Icon-Robbie.jpg

421 ms

World-updated.svg

World-updated.svg

419 ms

World-updated-hover.svg

World-updated-hover.svg

422 ms

Globe-icon-emoji.svg

Globe-icon-emoji.svg

421 ms

search-new.png

search-new.png

458 ms

balck-serach-ic.png

balck-serach-ic.png

512 ms

ar.svg

ar.svg

514 ms

au.svg

au.svg

512 ms

at.svg

at.svg

532 ms

be.svg

be.svg

510 ms

br.svg

br.svg

758 ms

kh.svg

kh.svg

806 ms

ca.svg

ca.svg

809 ms

cl.svg

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803 ms

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cn.svg

804 ms

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co.svg

857 ms

cr.svg

cr.svg

906 ms

hr.svg

hr.svg

900 ms

cz.svg

cz.svg

907 ms

back-to-top.svg

back-to-top.svg

756 ms

093a2402-5869-4c66-afb6-4bdd283312c5.png

093a2402-5869-4c66-afb6-4bdd283312c5.png

530 ms

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759 ms

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529 ms

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529 ms

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528 ms

dk.svg

dk.svg

911 ms

ee.svg

ee.svg

858 ms

fi.svg

fi.svg

855 ms

fr.svg

fr.svg

876 ms

AvenirNext-Medium.woff

AvenirNext-Medium.woff

827 ms

AvenirNext-Bold.woff

AvenirNext-Bold.woff

735 ms

de.svg

de.svg

841 ms

gh.svg

gh.svg

794 ms

gr.svg

gr.svg

796 ms

gt.svg

gt.svg

798 ms

hk.svg

hk.svg

805 ms

AvenirNextLTW04-Regular.woff

AvenirNextLTW04-Regular.woff

557 ms

AvenirNextW04-Bold.ttf

AvenirNextW04-Bold.ttf

659 ms

hu.svg

hu.svg

696 ms

is.svg

is.svg

670 ms

in.svg

in.svg

669 ms

id.svg

id.svg

692 ms

ie.svg

ie.svg

694 ms

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il.svg

694 ms

landing

landing

603 ms

js

js

228 ms

hotjar-435182.js

hotjar-435182.js

451 ms

b96n828op6

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150 ms

modules.842bcec28f9fd12bb79e.js

modules.842bcec28f9fd12bb79e.js

552 ms

it.svg

it.svg

667 ms

ss360-unibox-v14.chunk.8136b0bc9de59b864d79.js

ss360-unibox-v14.chunk.8136b0bc9de59b864d79.js

75 ms

ss360-styles-v14.chunk.7bc016330802ed201a48.js

ss360-styles-v14.chunk.7bc016330802ed201a48.js

377 ms

banner.js

banner.js

510 ms

leadflows.js

leadflows.js

471 ms

1674138.js

1674138.js

469 ms

conversations-embed.js

conversations-embed.js

469 ms

jp.svg

jp.svg

562 ms

ke.svg

ke.svg

567 ms

lv.svg

lv.svg

568 ms

lt.svg

lt.svg

560 ms

clarity.js

clarity.js

338 ms

my.svg

my.svg

569 ms

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mx.svg

550 ms

ma.svg

ma.svg

490 ms

nl.svg

nl.svg

484 ms

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ng.svg

513 ms

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no.svg

502 ms

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274 ms

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py.svg

272 ms

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224 ms

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229 ms

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237 ms

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207 ms

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183 ms

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151 ms

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174 ms

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218 ms

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183 ms

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178 ms

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200 ms

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195 ms

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199 ms

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193 ms

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180 ms

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199 ms

uy.svg

uy.svg

186 ms

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203 ms

vn.svg

vn.svg

196 ms

Hero-Amplify-Promo.jpg

Hero-Amplify-Promo.jpg

208 ms

Expensive-1.png

Expensive-1.png

206 ms

Generative.png

Generative.png

226 ms

Innovative-1.png

Innovative-1.png

222 ms

Hot-1.png

Hot-1.png

220 ms

Fascinating-1.png

Fascinating-1.png

226 ms

Angry-1.png

Angry-1.png

214 ms

Trailblazing-1.png

Trailblazing-1.png

200 ms

Turbulent-2.png

Turbulent-2.png

226 ms

Communal-1.png

Communal-1.png

211 ms

Existential-1.png

Existential-1.png

236 ms

Challenging-1.png

Challenging-1.png

215 ms

Better-1.png

Better-1.png

218 ms

Yours-To-Shape-1.png

Yours-To-Shape-1.png

218 ms

Webinar-AI-Meta.jpg

Webinar-AI-Meta.jpg

222 ms

next-arrow.svg

next-arrow.svg

220 ms

MS34-HP.jpg

MS34-HP.jpg

218 ms

HP-About-2.png

HP-About-2.png

238 ms

white-arrow.svg

white-arrow.svg

215 ms

Arrow-white-1.svg

Arrow-white-1.svg

228 ms

Amplify-Icon-3.jpg

Amplify-Icon-3.jpg

232 ms

Amplify-Icon-3.jpg

Amplify-Icon-3.jpg

207 ms

Amsterdam%20Trend%20Seminar%202023-085.jpg

Amsterdam%20Trend%20Seminar%202023-085.jpg

186 ms

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195 ms

livia-fioretti.jpeg

livia-fioretti.jpeg

206 ms

livia-fioretti.jpeg

livia-fioretti.jpeg

223 ms

Salesforce%20CLP.png

Salesforce%20CLP.png

216 ms

Brookfield%20Properties%20CLP.png

Brookfield%20Properties%20CLP.png

210 ms

Samsung%20CLP.png

Samsung%20CLP.png

215 ms

TBWA.png

TBWA.png

252 ms

Vodafone%20CLP.png

Vodafone%20CLP.png

226 ms

Danone%20CLP.png

Danone%20CLP.png

233 ms

Rivian%20CLP.png

Rivian%20CLP.png

223 ms

Levi%20Strauss%20CLP.png

Levi%20Strauss%20CLP.png

215 ms

Kontoor%20Brands%20CLP.png

Kontoor%20Brands%20CLP.png

241 ms

Sephora%20CLP.png

Sephora%20CLP.png

221 ms

Google%20CLP.png

Google%20CLP.png

226 ms

Gympass%20CLP.png

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225 ms

Mary%20Kay%20CLP.png

Mary%20Kay%20CLP.png

213 ms

Starbucks%20CLP.png

Starbucks%20CLP.png

218 ms

Mastercard%20CLP.png

Mastercard%20CLP.png

223 ms

Constellation%20Brands%20CLP.png

Constellation%20Brands%20CLP.png

231 ms

Netflix%20CLP.png

Netflix%20CLP.png

228 ms

Uber%20CLP.png

Uber%20CLP.png

231 ms

Prudential%20CLP.png

Prudential%20CLP.png

231 ms

Jones%20Lang%20Lasalle%20EU%20CLP.png

Jones%20Lang%20Lasalle%20EU%20CLP.png

210 ms

Walt%20Disney%20Company%20CLP.png

Walt%20Disney%20Company%20CLP.png

228 ms

Prophet%20Brand%20Strategy%20CLP.png

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220 ms

Bain%20%26%20Company%20CLP.png

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236 ms

Unicef%20CLP.png

Unicef%20CLP.png

232 ms

Subscribe-illustration.png

Subscribe-illustration.png

222 ms

Acacia-circle.png

Acacia-circle.png

235 ms

giulia-round.jpg

giulia-round.jpg

222 ms

Telegram.svg

Telegram.svg

219 ms

Group%201409.svg

Group%201409.svg

214 ms

WhatsApp.svg

WhatsApp.svg

228 ms

Facebook.svg

Facebook.svg

217 ms

Social-Icon-Circle-White_X.svg

Social-Icon-Circle-White_X.svg

220 ms

Facebook-Messenger.svg

Facebook-Messenger.svg

221 ms

LinkedIn.svg

LinkedIn.svg

219 ms

Instagram.svg

Instagram.svg

226 ms

threads.png

threads.png

240 ms

globe-icon-1.svg

globe-icon-1.svg

323 ms

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213 ms

c.gif

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7 ms

Accessibility Review

trendwatching.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

trendwatching.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

trendwatching.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trendwatching.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trendwatching.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trendwatching.com

Open Graph data is detected on the main page of Trend Watching. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: