Tools & Wizards About Us
trueandco.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

trueandco.com

True & Co | Women's Bras, Underwear, and More

Page Load Speed

3.4 sec in total

First Response

669 ms

Resources Loaded

1.4 sec

Page Rendered

1.4 sec

trueandco.com screenshot

About Website

Click here to check amazing True And Co content for United States. Otherwise, check out these important facts you probably never knew about trueandco.com

At True & Co, we design bras that support you exactly how you want to be supported. Soft, comfy, and made to live in, our cult-fave, "life-changing" bras are the ones you'll wear on repeat. And ou...

Visit trueandco.com

Key Findings

We analyzed Trueandco.com page load time and found that the first response time was 669 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

trueandco.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value11.3 s

0/100

25%

SI (Speed Index)

Value4.9 s

66/100

10%

TBT (Total Blocking Time)

Value860 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

trueandco.com

669 ms

gtm.js

76 ms

app.css

38 ms

product-grid.css

46 ms

preloads.js

49 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 86% of them (78 requests) were addressed to the original Trueandco.com, 9% (8 requests) were made to Static.klaviyo.com and 4% (4 requests) were made to Static-tracking.klaviyo.com. The less responsive or slowest element that took the longest time to load (669 ms) belongs to the original domain Trueandco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 146.0 kB (25%)

Content Size

594.9 kB

After Optimization

448.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trueandco.com main page is 594.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 257.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 142.7 kB

  • Original 177.1 kB
  • After minification 171.8 kB
  • After compression 34.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.7 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 1.1 kB

  • Original 121.4 kB
  • After minification 120.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. True And Co images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 493 B

  • Original 257.9 kB
  • After minification 257.9 kB
  • After compression 257.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 1.7 kB

  • Original 38.4 kB
  • After minification 38.4 kB
  • After compression 36.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trueandco.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 47 (55%)

Requests Now

86

After Optimization

39

  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of True And Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

trueandco.com

trueandco.com

669 ms

gtm.js

gtm.js

76 ms

app.css

app.css

38 ms

product-grid.css

product-grid.css

46 ms

preloads.js

preloads.js

49 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

37 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

43 ms

klaviyo.js

klaviyo.js

45 ms

announcement-bar.css

announcement-bar.css

43 ms

header.js

header.js

50 ms

slideshow.css

slideshow.css

87 ms

rich-text.css

rich-text.css

86 ms

gallery.css

gallery.css

66 ms

gallery.js

gallery.js

86 ms

scrolling-content.css

scrolling-content.css

86 ms

scrolling-content.js

scrolling-content.js

93 ms

featured-collection.css

featured-collection.css

143 ms

collapsible-content.css

collapsible-content.css

95 ms

image-with-text.css

image-with-text.css

90 ms

background-video.css

background-video.css

96 ms

background-video.js

background-video.js

92 ms

logo-list.css

logo-list.css

120 ms

vendor.min.js

vendor.min.js

120 ms

animations.min.js

animations.min.js

129 ms

product.js

product.js

127 ms

slideshow.js

slideshow.js

137 ms

app.js

app.js

129 ms

scroll-shadow.js

scroll-shadow.js

161 ms

predictive-search.js

predictive-search.js

175 ms

free-shipping.js

free-shipping.js

162 ms

free-shipping.css

free-shipping.css

161 ms

back-to-top.js

back-to-top.js

183 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

46 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

47 ms

runtime.694173af1af37235b81c.js

runtime.694173af1af37235b81c.js

22 ms

sharedUtils.262b9d5b04521b0abe69.js

sharedUtils.262b9d5b04521b0abe69.js

5 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

15 ms

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

21 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

22 ms

default~signup_forms~onsite-triggering.7bb43bc517eb01fa9d10.js

default~signup_forms~onsite-triggering.7bb43bc517eb01fa9d10.js

15 ms

signup_forms.b7c12cd5cd254fe7a4bd.js

signup_forms.b7c12cd5cd254fe7a4bd.js

42 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

47 ms

post_identification_sync.9785ea669391d6a8413c.js

post_identification_sync.9785ea669391d6a8413c.js

46 ms

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

87 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

88 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

87 ms

True_Logo-Lockup_FINAL_min.jpg

True_Logo-Lockup_FINAL_min.jpg

73 ms

logo_white.png

logo_white.png

88 ms

True_Homepage_SP24_Hero6_20x35_crop_center.jpg

True_Homepage_SP24_Hero6_20x35_crop_center.jpg

80 ms

True_Homepage_SP24_Hero6_MOBILE_20x20_crop_center.jpg

True_Homepage_SP24_Hero6_MOBILE_20x20_crop_center.jpg

75 ms

Collections_100px_Og_1_20x_crop_center.jpg

Collections_100px_Og_1_20x_crop_center.jpg

76 ms

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Collections_100px_h_LIFT_Mink_20x_crop_center.jpg

89 ms

Collections_100px_SF_2jpg_20x_crop_center.jpg

Collections_100px_SF_2jpg_20x_crop_center.jpg

97 ms

e9a39125d95647abb567536db7fb2b5f.thumbnail.0000000000_750x.jpg

e9a39125d95647abb567536db7fb2b5f.thumbnail.0000000000_750x.jpg

99 ms

Scrolldown_Triangle_20x20_crop_center.jpg

Scrolldown_Triangle_20x20_crop_center.jpg

96 ms

Scrolldown_Lift_20x20_crop_center.jpg

Scrolldown_Lift_20x20_crop_center.jpg

148 ms

Scrolldown_SF_1_20x20_crop_center.jpg

Scrolldown_SF_1_20x20_crop_center.jpg

146 ms

Scrolldown_LL_1_20x20_crop_center.jpg

Scrolldown_LL_1_20x20_crop_center.jpg

114 ms

16801_001_ScoopNeck_ALT1_20x_crop_center.jpg

16801_001_ScoopNeck_ALT1_20x_crop_center.jpg

157 ms

16801_001_ScoopNeck_AL_MAIN_20x_crop_center.jpg

16801_001_ScoopNeck_AL_MAIN_20x_crop_center.jpg

144 ms

16871_001_LiftAdjustableStrapTriangle_ALT1_20x_crop_center.jpg

16871_001_LiftAdjustableStrapTriangle_ALT1_20x_crop_center.jpg

144 ms

16871_001_LiftAdjustableStrapTriangle_AL_MAIN_9a21700e-ba1e-4e1f-80d1-cfbf6df13ada_20x_crop_center.jpg

16871_001_LiftAdjustableStrapTriangle_AL_MAIN_9a21700e-ba1e-4e1f-80d1-cfbf6df13ada_20x_crop_center.jpg

146 ms

16821_001_TriangleConvertibleStrap_ALT1_20x_crop_center.jpg

16821_001_TriangleConvertibleStrap_ALT1_20x_crop_center.jpg

148 ms

16821_001_TriangleConvertibleStrap_AL_MAIN_2068d43a-e523-4050-94bc-c1204b2e875a_20x_crop_center.jpg

16821_001_TriangleConvertibleStrap_AL_MAIN_2068d43a-e523-4050-94bc-c1204b2e875a_20x_crop_center.jpg

179 ms

14838_001_LiftVNeckBraDoubleV_ALT1_20x_crop_center.jpg

14838_001_LiftVNeckBraDoubleV_ALT1_20x_crop_center.jpg

160 ms

14838_001_LiftVNeckBraDoubleV_ALMAIN_20x_crop_center.jpg

14838_001_LiftVNeckBraDoubleV_ALMAIN_20x_crop_center.jpg

154 ms

18823_210_SoftFormVNeckAdjustableStrap_ALT1_eComm_20x_crop_center.jpg

18823_210_SoftFormVNeckAdjustableStrap_ALT1_eComm_20x_crop_center.jpg

163 ms

18823_210_SoftFormVNeckAdjustableStrap_ALMAIN_eComm_20x_crop_center.jpg

18823_210_SoftFormVNeckAdjustableStrap_ALMAIN_eComm_20x_crop_center.jpg

169 ms

14826_001_Boost_ALT1_20x_crop_center.jpg

14826_001_Boost_ALT1_20x_crop_center.jpg

172 ms

14826_001_Boost_AL_MAIN_20x_crop_center.jpg

14826_001_Boost_AL_MAIN_20x_crop_center.jpg

175 ms

Becca_20x20_crop_center.jpg

Becca_20x20_crop_center.jpg

178 ms

bfcb34d8695b44b59f73fde43e83e786.thumbnail.0000000000_small.jpg

bfcb34d8695b44b59f73fde43e83e786.thumbnail.0000000000_small.jpg

169 ms

store-amazon_20x8_crop_center.png

store-amazon_20x8_crop_center.png

173 ms

lato_n4.e0ee1e2c008a0f429542630edf70be01045ac5e9.woff

lato_n4.e0ee1e2c008a0f429542630edf70be01045ac5e9.woff

172 ms

lato_n5.f7f0195bc06ce869daac4bf73d242fb9b37734db.woff

lato_n5.f7f0195bc06ce869daac4bf73d242fb9b37734db.woff

188 ms

lato_n3.ce2206e9946a34c16103d844d8d02a64db8351b8.woff

lato_n3.ce2206e9946a34c16103d844d8d02a64db8351b8.woff

163 ms

lato_n6.822b168fbb902b52be8d60ec7a9fd5122a4894fe.woff

lato_n6.822b168fbb902b52be8d60ec7a9fd5122a4894fe.woff

175 ms

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store-bloomingdales_20x8_crop_center.png

146 ms

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store-nordstrom_20x8_crop_center.png

167 ms

store-target_20x8_crop_center.png

store-target_20x8_crop_center.png

194 ms

TrueCo_Logo_Lockup-01_50b99e46-fc90-4109-b87c-2a01452baa39_20x9_crop_center.png

TrueCo_Logo_Lockup-01_50b99e46-fc90-4109-b87c-2a01452baa39_20x9_crop_center.png

192 ms

33411_010_ANYWEARCROPPEDWIDELEGPANT_ALT1_eComm_20x_crop_center.jpg

33411_010_ANYWEARCROPPEDWIDELEGPANT_ALT1_eComm_20x_crop_center.jpg

190 ms

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192 ms

31202_010_ANYWEARROBE_ALT1_eComm_20x_crop_center.jpg

31202_010_ANYWEARROBE_ALT1_eComm_20x_crop_center.jpg

191 ms

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190 ms

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33410_010_ANYWEARHIGHRISELEGGING_ALT1_eComm_20x_crop_center.jpg

229 ms

33410_010_ANYWEARHIGHRISELEGGING_ALMAIN_3X_27b252fd-0084-43da-b40e-990b0185c3a5_20x_crop_center.jpg

33410_010_ANYWEARHIGHRISELEGGING_ALMAIN_3X_27b252fd-0084-43da-b40e-990b0185c3a5_20x_crop_center.jpg

183 ms

mobile-menu.css

mobile-menu.css

29 ms

footer.css

footer.css

56 ms

product.css

product.css

21 ms

predictive-search.css

predictive-search.css

31 ms

Accessibility Review

trueandco.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

trueandco.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

trueandco.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trueandco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trueandco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trueandco.com

Open Graph data is detected on the main page of True And Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: