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truelynatural.com screenshot

Report Summary

  • 74

    Performance

    Renders faster than
    83% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

truelynatural.com

Page Load Speed

4.5 sec in total

First Response

1.8 sec

Resources Loaded

2.5 sec

Page Rendered

197 ms

truelynatural.com screenshot

About Website

Welcome to truelynatural.com homepage info - get ready to check Truelynatural best content right away, or after learning these important things about truelynatural.com

Shop the preferred authorized retailer of TRUE Isaac Mizrahi cosmetics and makeup & beingTRUE makeup, cosmetics, and skincare products. Free Shipping, Samples and Exclusive Offers every day!

Visit truelynatural.com

Key Findings

We analyzed Truelynatural.com page load time and found that the first response time was 1.8 sec and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster. This domain responded with an error, which can significantly jeopardize Truelynatural.com rating and web reputation

Performance Metrics

truelynatural.com performance score

74

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

57/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value310 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.099

90/100

15%

TTI (Time to Interactive)

Value3.9 s

89/100

10%

Network Requests Diagram

truelynatural.com

1825 ms

jquery.min.js

10 ms

css

79 ms

css

92 ms

c3082e3941e8b2d3abaf49564db2078f.css

45 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 7% of them (6 requests) were addressed to the original Truelynatural.com, 38% (32 requests) were made to Mcdn.naturalbeautygroup.com and 8% (7 requests) were made to Seal.buysafe.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Truelynatural.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (62%)

Content Size

2.9 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Truelynatural.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 54.4 kB

  • Original 68.9 kB
  • After minification 60.5 kB
  • After compression 14.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.4 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.4 kB or 79% of the original size.

Image Optimization

-41%

Potential reduce by 461.2 kB

  • Original 1.1 MB
  • After minification 657.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Truelynatural needs image optimization as it can save up to 461.2 kB or 41% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-74%

Potential reduce by 1.1 MB

  • Original 1.6 MB
  • After minification 1.4 MB
  • After compression 409.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 74% of the original size.

CSS Optimization

-85%

Potential reduce by 175.9 kB

  • Original 205.9 kB
  • After minification 161.7 kB
  • After compression 29.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Truelynatural.com needs all CSS files to be minified and compressed as it can save up to 175.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (45%)

Requests Now

76

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Truelynatural. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

truelynatural.com

truelynatural.com

1825 ms

jquery.min.js

jquery.min.js

10 ms

css

css

79 ms

css

css

92 ms

c3082e3941e8b2d3abaf49564db2078f.css

c3082e3941e8b2d3abaf49564db2078f.css

45 ms

8800be51ff05cf2a753446cedd8192b9.js

8800be51ff05cf2a753446cedd8192b9.js

54 ms

jquery.min.js

jquery.min.js

44 ms

menu1.css

menu1.css

55 ms

jquery.watermark.js

jquery.watermark.js

37 ms

jquery.blockui.js

jquery.blockui.js

40 ms

rollover.js

rollover.js

32 ms

seal.js

seal.js

43 ms

gate.js

gate.js

173 ms

dc.js

dc.js

149 ms

tracking.js

tracking.js

124 ms

nbg-classic.png

nbg-classic.png

114 ms

being_true_restoring_rich_cream.jpg

being_true_restoring_rich_cream.jpg

274 ms

PositiveSSL_tl_trans.png

PositiveSSL_tl_trans.png

206 ms

293867_medal.gif

293867_medal.gif

124 ms

secure90x72.gif

secure90x72.gif

92 ms

glass.jpg

glass.jpg

36 ms

loader.gif

loader.gif

35 ms

logo.png

logo.png

55 ms

cart_icon.png

cart_icon.png

36 ms

toplinksap.png

toplinksap.png

35 ms

line3.png

line3.png

37 ms

square_li.png

square_li.png

55 ms

controls-sprite.png

controls-sprite.png

55 ms

bkg_rating.png

bkg_rating.png

55 ms

blush_group.jpg

blush_group.jpg

54 ms

nf_gelprimer-firm-cap-final_1.jpg

nf_gelprimer-firm-cap-final_1.jpg

56 ms

body.200ml.bodyscrub.fa.jpg

body.200ml.bodyscrub.fa.jpg

75 ms

856349005585_2__1.jpg

856349005585_2__1.jpg

74 ms

definerfa_1.jpg

definerfa_1.jpg

74 ms

14249_default_1.jpg

14249_default_1.jpg

74 ms

arrow_left2.png

arrow_left2.png

80 ms

arrow_right2.png

arrow_right2.png

87 ms

facebook_1.png

facebook_1.png

88 ms

twitter-2.png

twitter-2.png

88 ms

pinterest.png

pinterest.png

86 ms

dot2.png

dot2.png

87 ms

american-express-64W.png

american-express-64W.png

100 ms

discover-64W.png

discover-64W.png

102 ms

mastercard-64W.png

mastercard-64W.png

101 ms

visa-64W.png

visa-64W.png

105 ms

paypal-64W.png

paypal-64W.png

104 ms

powderfoundmedium1_1.jpg

powderfoundmedium1_1.jpg

156 ms

trinity_wrinkleremover.jpg

trinity_wrinkleremover.jpg

108 ms

nbg_giftcard.png

nbg_giftcard.png

224 ms

protectivemineralfoundationcompact_sample.jpg

protectivemineralfoundationcompact_sample.jpg

168 ms

true-chart.png

true-chart.png

215 ms

Free-Ship-Full-TRUE.png

Free-Ship-Full-TRUE.png

233 ms

TRUE_IM_Brand_Banner_NO_NBG.jpg

TRUE_IM_Brand_Banner_NO_NBG.jpg

409 ms

1.jpg

1.jpg

295 ms

2.jpg

2.jpg

319 ms

TJBgbd7QSbnZkQrnM77kmw.ttf

TJBgbd7QSbnZkQrnM77kmw.ttf

107 ms

5_80veqYtMg_mX_C_gEF_PesZW2xOQ-xsNqO47m55DA.ttf

5_80veqYtMg_mX_C_gEF_PesZW2xOQ-xsNqO47m55DA.ttf

154 ms

IdwaSrUcr-IskDo5YUNTVS3USBnSvpkopQaUR-2r7iU.ttf

IdwaSrUcr-IskDo5YUNTVS3USBnSvpkopQaUR-2r7iU.ttf

166 ms

script_data.js

script_data.js

156 ms

analytics.js

analytics.js

61 ms

58 ms

rollover.core.js

rollover.core.js

21 ms

ii.aspx

ii.aspx

51 ms

65567a8f3a3c9c90ed07dd71ec925de9.css

65567a8f3a3c9c90ed07dd71ec925de9.css

48 ms

87 ms

linkid.js

linkid.js

30 ms

collect

collect

19 ms

collect

collect

23 ms

AltSealInfo.aspx

AltSealInfo.aspx

104 ms

collect

collect

8 ms

collect

collect

20 ms

collect

collect

19 ms

collect

collect

23 ms

collect

collect

31 ms

collect

collect

38 ms

localization.en.0.3632191afe35222a6b78c04d457adc0d_f6ecc3ff8c42e8468530f5bd9d42d48d.js

localization.en.0.3632191afe35222a6b78c04d457adc0d_f6ecc3ff8c42e8468530f5bd9d42d48d.js

39 ms

ping

ping

72 ms

open_chat.cgi

open_chat.cgi

66 ms

livechat-classic_f726105e9a.ttf

livechat-classic_f726105e9a.ttf

29 ms

ga-audiences

ga-audiences

27 ms

ga-audiences

ga-audiences

25 ms

embedded.20160318100705.js

embedded.20160318100705.js

84 ms

MP938609649a_Seal_BLX.png

MP938609649a_Seal_BLX.png

123 ms

Static.aspx

Static.aspx

52 ms

MP938609649a_Rollover.png

MP938609649a_Rollover.png

59 ms

Accessibility Review

truelynatural.com accessibility score

86

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

High

<frame> or <iframe> elements do not have a title

Best Practices

truelynatural.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

truelynatural.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Truelynatural.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it does not match the claimed English language. Our system also found out that Truelynatural.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

truelynatural.com

Open Graph description is not detected on the main page of Truelynatural. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: