Tools & Wizards About Us
truenorthig.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

truenorthig.com

True North Incentive Group | Promotional Products & Apparel | Mississauga, ON: Home

Page Load Speed

3.1 sec in total

First Response

572 ms

Resources Loaded

1.9 sec

Page Rendered

651 ms

truenorthig.com screenshot

About Website

Visit truenorthig.com now to see the best up-to-date True North Ig content and also check out these interesting facts you probably never knew about truenorthig.com

True North Incentive Group | Mississauga, ON | Best selection of promotional items, apparel and corporate gifts. Let us earn your business with our 1st class service and low prices.

Visit truenorthig.com

Key Findings

We analyzed Truenorthig.com page load time and found that the first response time was 572 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

truenorthig.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value1,000 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value19.2 s

2/100

10%

Network Requests Diagram

www.truenorthig.com

572 ms

bootstrap.min.css

37 ms

css

32 ms

owl.carousel.min.css

72 ms

flexslider.css

128 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 72% of them (60 requests) were addressed to the original Truenorthig.com, 10% (8 requests) were made to Truenorthigusa.com and 6% (5 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (762 ms) belongs to the original domain Truenorthig.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 251.6 kB (10%)

Content Size

2.6 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Truenorthig.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 77.8 kB

  • Original 92.7 kB
  • After minification 80.1 kB
  • After compression 14.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.6 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.8 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 44.5 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. True North Ig images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 66.9 kB

  • Original 431.0 kB
  • After minification 430.8 kB
  • After compression 364.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.9 kB or 16% of the original size.

CSS Optimization

-22%

Potential reduce by 62.5 kB

  • Original 278.5 kB
  • After minification 278.5 kB
  • After compression 216.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Truenorthig.com needs all CSS files to be minified and compressed as it can save up to 62.5 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (55%)

Requests Now

66

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of True North Ig. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.truenorthig.com

www.truenorthig.com

572 ms

bootstrap.min.css

bootstrap.min.css

37 ms

css

css

32 ms

owl.carousel.min.css

owl.carousel.min.css

72 ms

flexslider.css

flexslider.css

128 ms

all.min.css

all.min.css

492 ms

slick.css

slick.css

381 ms

lightbox.css

lightbox.css

378 ms

yamm.css

yamm.css

379 ms

jquery-ui.min.css

jquery-ui.min.css

378 ms

StyleSheet

StyleSheet

374 ms

Pic

Pic

414 ms

underarmour.png

underarmour.png

376 ms

rlvaR9hNXlA

rlvaR9hNXlA

77 ms

Utils.js

Utils.js

411 ms

jquery.min.js

jquery.min.js

518 ms

jquery-ui.min.js

jquery-ui.min.js

567 ms

migrate-3.1.0.js

migrate-3.1.0.js

410 ms

bootstrap.min.js

bootstrap.min.js

518 ms

slick.min.js

slick.min.js

517 ms

hoverIntent.min.js

hoverIntent.min.js

517 ms

superfish.min.js

superfish.min.js

518 ms

jquery.validate.min.js

jquery.validate.min.js

520 ms

lightbox.js

lightbox.js

520 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

565 ms

iframeResizer.min.js

iframeResizer.min.js

565 ms

IFrameUtils.js

IFrameUtils.js

568 ms

jquery.backstretch.min.js

jquery.backstretch.min.js

569 ms

owl.carousel.min.js

owl.carousel.min.js

570 ms

scripts.js

scripts.js

570 ms

datepicker-fr-ca.js

datepicker-fr-ca.js

569 ms

custom.js

custom.js

570 ms

highslide-full.packed.js

highslide-full.packed.js

571 ms

highslide.config.js

highslide.config.js

572 ms

highslide.css

highslide.css

572 ms

taylormade.png

taylormade.png

568 ms

travis.png

travis.png

517 ms

233441_4_corkcicle-logo.png

233441_4_corkcicle-logo.png

570 ms

projekt.png

projekt.png

567 ms

shirt.png

shirt.png

517 ms

thumbs.png

thumbs.png

707 ms

ppl.png

ppl.png

649 ms

bose-1.png

bose-1.png

708 ms

levelwear.png

levelwear.png

743 ms

stormtech.png

stormtech.png

743 ms

oakley.png

oakley.png

762 ms

QPic

QPic

649 ms

LinkPic

LinkPic

616 ms

LinkPic

LinkPic

586 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

23 ms

base.js

base.js

52 ms

LinkPic

LinkPic

607 ms

ad_status.js

ad_status.js

158 ms

IB4KEXV8u-k_bkhU78jQUSA-hI9APhLpeQI7w2Y-FTg.js

IB4KEXV8u-k_bkhU78jQUSA-hI9APhLpeQI7w2Y-FTg.js

101 ms

embed.js

embed.js

38 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

45 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

47 ms

css

css

27 ms

LinkPic

LinkPic

426 ms

LinkPic

LinkPic

388 ms

LinkPic

LinkPic

433 ms

LinkPic

LinkPic

475 ms

Create

Create

156 ms

id

id

71 ms

Pic

Pic

310 ms

Pic

Pic

484 ms

Pic

Pic

375 ms

Pic

Pic

323 ms

close.png

close.png

324 ms

loading.gif

loading.gif

344 ms

prev.png

prev.png

358 ms

next.png

next.png

358 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

76 ms

fa-brands-400.ttf

fa-brands-400.ttf

351 ms

fa-light-300.ttf

fa-light-300.ttf

374 ms

fa-thin-100.ttf

fa-thin-100.ttf

386 ms

fa-regular-400.ttf

fa-regular-400.ttf

395 ms

fa-solid-900.ttf

fa-solid-900.ttf

369 ms

GenerateIT

GenerateIT

43 ms

custom.png

custom.png

35 ms

zoomout.cur

zoomout.cur

35 ms

loader.white.gif

loader.white.gif

35 ms

Accessibility Review

truenorthig.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

truenorthig.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

truenorthig.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Truenorthig.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Truenorthig.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

truenorthig.com

Open Graph description is not detected on the main page of True North Ig. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: