Tools & Wizards About Us
trulyonline.co.uk screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

trulyonline.co.uk

Financial Advisor Services | Independent Financial Advisers | TrulyIFA

Page Load Speed

3.5 sec in total

First Response

169 ms

Resources Loaded

2.9 sec

Page Rendered

428 ms

trulyonline.co.uk screenshot

About Website

Welcome to trulyonline.co.uk homepage info - get ready to check Trulyonline best content right away, or after learning these important things about trulyonline.co.uk

Our Independent Financial Advisers provide expert financial advice on pensions, investments, protection and mortgages as well as other financial services.

Visit trulyonline.co.uk

Key Findings

We analyzed Trulyonline.co.uk page load time and found that the first response time was 169 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

trulyonline.co.uk performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value3,600 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.448

20/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

trulyonline.co.uk

169 ms

trulyifa.co.uk

429 ms

scrollReveal.js

82 ms

breeze_e28ca15bf4d2af9a724a2c10cf7af1ce.css

251 ms

js

98 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Trulyonline.co.uk, 66% (96 requests) were made to Trulyifa.co.uk and 6% (9 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Trulyifa.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 207.1 kB (3%)

Content Size

6.5 MB

After Optimization

6.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trulyonline.co.uk main page is 6.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.4 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 137.7 kB

  • Original 158.7 kB
  • After minification 137.9 kB
  • After compression 21.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 137.7 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 4.3 kB

  • Original 5.4 MB
  • After minification 5.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trulyonline images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 65.1 kB

  • Original 773.2 kB
  • After minification 773.2 kB
  • After compression 708.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 27 B

  • Original 147.2 kB
  • After minification 147.2 kB
  • After compression 147.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trulyonline.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 39 (30%)

Requests Now

132

After Optimization

93

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 132 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trulyonline. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

trulyonline.co.uk

trulyonline.co.uk

169 ms

trulyifa.co.uk

trulyifa.co.uk

429 ms

scrollReveal.js

scrollReveal.js

82 ms

breeze_e28ca15bf4d2af9a724a2c10cf7af1ce.css

breeze_e28ca15bf4d2af9a724a2c10cf7af1ce.css

251 ms

js

js

98 ms

css

css

78 ms

frontend-gtag.min.js

frontend-gtag.min.js

241 ms

jquery.min.js

jquery.min.js

325 ms

jquery-migrate.min.js

jquery-migrate.min.js

245 ms

js

js

147 ms

getTrackingCode

getTrackingCode

173 ms

js

js

158 ms

vf_firm_widget.js.php

vf_firm_widget.js.php

114 ms

conversion.js

conversion.js

133 ms

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236 ms

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241 ms

jquery.uniform.min.js

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241 ms

custom.js

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315 ms

idle-timer.min.js

idle-timer.min.js

394 ms

vendor.js

vendor.js

645 ms

countUp.js

countUp.js

410 ms

scripts.js

scripts.js

394 ms

js

js

115 ms

wp-embed.min.js

wp-embed.min.js

408 ms

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frm.min.js

487 ms

api.js

api.js

78 ms

front.min.js

front.min.js

439 ms

deprecated.js

deprecated.js

439 ms

firm-rating

firm-rating

379 ms

hotjar-518145.js

hotjar-518145.js

196 ms

analytics.js

analytics.js

119 ms

ajax-loader.gif

ajax-loader.gif

107 ms

truly-independent.png

truly-independent.png

223 ms

logo.svg

logo.svg

149 ms

truly-independent-financial-advice.jpg

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538 ms

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475 ms

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1157 ms

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1100 ms

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139 ms

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58 ms

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59 ms

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1091 ms

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1165 ms

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115 ms

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1167 ms

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1166 ms

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21 ms

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70 ms

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1123 ms

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1194 ms

127 ms

fbevents.js

fbevents.js

73 ms

modules.ef112488b1de7ff5f962.js

modules.ef112488b1de7ff5f962.js

283 ms

www-player.css

www-player.css

25 ms

www-embed-player.js

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188 ms

base.js

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188 ms

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1021 ms

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65 ms

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70 ms

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887 ms

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103 ms

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870 ms

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868 ms

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969 ms

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911 ms

anchor

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51 ms

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898 ms

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894 ms

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9 ms

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44 ms

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855 ms

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851 ms

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372 ms

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376 ms

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852 ms

ad_status.js

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272 ms

YjCNJ0mFj9HiCkQt39lQVpZzkP0G8dlYH-ABayRLdFs.js

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189 ms

embed.js

embed.js

132 ms

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465 ms

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465 ms

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531 ms

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id

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57 ms

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56 ms

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Create

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254 ms

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450 ms

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497 ms

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465 ms

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492 ms

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439 ms

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409 ms

GenerateIT

GenerateIT

14 ms

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websiteTriggerIframe

138 ms

Accessibility Review

trulyonline.co.uk accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

trulyonline.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

trulyonline.co.uk SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trulyonline.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trulyonline.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trulyonline.co.uk

Open Graph data is detected on the main page of Trulyonline. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: