Tools & Wizards About Us
trulyonline.co.uk screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 70% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

trulyonline.co.uk

Financial Advisor Services | Independent Financial Advisers | TrulyIFA

Page Load Speed

5 sec in total

First Response

626 ms

Resources Loaded

3.9 sec

Page Rendered

422 ms

trulyonline.co.uk screenshot

About Website

Welcome to trulyonline.co.uk homepage info - get ready to check Trulyonline best content right away, or after learning these important things about trulyonline.co.uk

Our Independent Financial Advisers provide expert financial advice on pensions, investments, protection and mortgages as well as other financial services.

Visit trulyonline.co.uk

Key Findings

We analyzed Trulyonline.co.uk page load time and found that the first response time was 626 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

trulyonline.co.uk performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value7.9 s

23/100

10%

TBT (Total Blocking Time)

Value5,250 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.54

14/100

15%

TTI (Time to Interactive)

Value23.0 s

1/100

10%

Network Requests Diagram

trulyonline.co.uk

626 ms

style.css

442 ms

modernizr-1.7.min.js

390 ms

addthis_widget.js

17 ms

checkform.mini.js

215 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 71% of them (62 requests) were addressed to the original Trulyonline.co.uk, 3% (3 requests) were made to S7.addthis.com and 3% (3 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Trulyonline.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (73%)

Content Size

2.5 MB

After Optimization

664.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trulyonline.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 46.1 kB

  • Original 67.1 kB
  • After minification 65.0 kB
  • After compression 21.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.1 kB or 69% of the original size.

Image Optimization

-73%

Potential reduce by 1.0 MB

  • Original 1.4 MB
  • After minification 373.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Trulyonline needs image optimization as it can save up to 1.0 MB or 73% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 530.7 kB

  • Original 778.9 kB
  • After minification 716.6 kB
  • After compression 248.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 530.7 kB or 68% of the original size.

CSS Optimization

-89%

Potential reduce by 182.6 kB

  • Original 205.3 kB
  • After minification 158.9 kB
  • After compression 22.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trulyonline.co.uk needs all CSS files to be minified and compressed as it can save up to 182.6 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (46%)

Requests Now

80

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trulyonline. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

trulyonline.co.uk

trulyonline.co.uk

626 ms

style.css

style.css

442 ms

modernizr-1.7.min.js

modernizr-1.7.min.js

390 ms

addthis_widget.js

addthis_widget.js

17 ms

checkform.mini.js

checkform.mini.js

215 ms

jquery.js

jquery.js

603 ms

easySlider1.5.js

easySlider1.5.js

336 ms

rss2html.php

rss2html.php

321 ms

digimag.php

digimag.php

449 ms

html5-badge-h-css3-semantics.png

html5-badge-h-css3-semantics.png

68 ms

bg.jpg

bg.jpg

448 ms

ti.jpg

ti.jpg

273 ms

strap.png

strap.png

395 ms

advisers.png

advisers.png

445 ms

login.png

login.png

542 ms

nav.png

nav.png

1025 ms

about.jpg

about.jpg

597 ms

approach.jpg

approach.jpg

638 ms

services.jpg

services.jpg

913 ms

private.jpg

private.jpg

722 ms

corporate.jpg

corporate.jpg

763 ms

tips.jpg

tips.jpg

746 ms

recruitment.jpg

recruitment.jpg

883 ms

shadow.png

shadow.png

931 ms

rss.png

rss.png

938 ms

ghost.jpg

ghost.jpg

885 ms

vert.png

vert.png

1160 ms

find2.png

find2.png

1203 ms

magazine.png

magazine.png

1311 ms

calculators.png

calculators.png

1255 ms

factsheets.png

factsheets.png

1257 ms

links.png

links.png

1307 ms

long.png

long.png

1353 ms

navyfeathers.gif

navyfeathers.gif

1306 ms

penbox.jpg

penbox.jpg

1362 ms

readmore_navy.gif

readmore_navy.gif

1361 ms

greenfeathers.gif

greenfeathers.gif

1387 ms

investbox.jpg

investbox.jpg

1399 ms

readmore_green.gif

readmore_green.gif

1399 ms

bluefeather.gif

bluefeather.gif

1442 ms

protectbox.jpg

protectbox.jpg

1456 ms

readmore_blue.gif

readmore_blue.gif

1446 ms

skyfeather.gif

skyfeather.gif

1466 ms

ga.js

ga.js

42 ms

300lo.json

300lo.json

88 ms

all.js&version=v2.0

all.js&version=v2.0

628 ms

widgets.js

widgets.js

95 ms

counter.5524cceca805eb4b9b2b.js

counter.5524cceca805eb4b9b2b.js

13 ms

busbox.jpg

busbox.jpg

1445 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

59 ms

__utm.gif

__utm.gif

45 ms

shares.json

shares.json

38 ms

n99h

n99h

29 ms

p0dg

p0dg

27 ms

button.0308b81ff1714e446f674b5b9793f2cd.js

button.0308b81ff1714e446f674b5b9793f2cd.js

122 ms

readmore_sky.gif

readmore_sky.gif

1242 ms

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

52 ms

jquery.min.js

jquery.min.js

6 ms

foundation.css

foundation.css

1608 ms

FeedEk.css

FeedEk.css

1159 ms

jquery.js

jquery.js

5 ms

responsiveslides.css

responsiveslides.css

1139 ms

modernizr.js

modernizr.js

1146 ms

jquery.js

jquery.js

1336 ms

jot

jot

87 ms

foundation.min.js

foundation.min.js

1542 ms

FeedEk.js

FeedEk.js

1153 ms

plugins.js

plugins.js

1097 ms

130 ms

script.js

script.js

990 ms

xd_arbiter.php

xd_arbiter.php

216 ms

xd_arbiter.php

xd_arbiter.php

421 ms

footer.jpg

footer.jpg

1227 ms

find.png

find.png

1368 ms

btn_prev.png

btn_prev.png

1274 ms

btn_next.png

btn_next.png

1264 ms

but.png

but.png

1234 ms

300lo.json

300lo.json

23 ms

generic

generic

12 ms

at

at

86 ms

generic

generic

6 ms

proximanova-light-webfont.woff

proximanova-light-webfont.woff

180 ms

load

load

679 ms

loader.gif

loader.gif

85 ms

proximanova-light-webfont.ttf

proximanova-light-webfont.ttf

82 ms

handheld.css

handheld.css

92 ms

proximanova-light-webfont.svg

proximanova-light-webfont.svg

84 ms

Accessibility Review

trulyonline.co.uk accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

trulyonline.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

trulyonline.co.uk SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trulyonline.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Trulyonline.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trulyonline.co.uk

Open Graph description is not detected on the main page of Trulyonline. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: