Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

wxzxts.tmall.com

首页-文轩在线图书专营店-天猫Tmall.com

Page Load Speed

47.1 sec in total

First Response

928 ms

Resources Loaded

45.1 sec

Page Rendered

1.1 sec

wxzxts.tmall.com screenshot

About Website

Welcome to wxzxts.tmall.com homepage info - get ready to check Wxzxts Tmall best content for China right away, or after learning these important things about wxzxts.tmall.com

文轩在线图书专营店是由品牌官方企业运营或授权的官网旗舰店,所有商品保证正品无假货。文轩在线图书专营店宝贝与描述相符评分为4.9分,比同行业平均水平高11.21%,卖家的服务态度评分为4.8分,比同行业平均水平高13.76%,物流服务的质量评分为4.8分,比同行业平均水平高16.03%。

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Key Findings

We analyzed Wxzxts.tmall.com page load time and found that the first response time was 928 ms and then it took 46.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

wxzxts.tmall.com performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value210 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value11.4 s

19/100

10%

Network Requests Diagram

wxzxts.tmall.com

928 ms

wxzxts.tmall.com

2048 ms

wxzxts.world.tmall.com

4140 ms

wxzxts.world.tmall.com

1679 ms

jump

2695 ms

Our browser made a total of 155 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Wxzxts.tmall.com, 36% (56 requests) were made to G.alicdn.com and 30% (47 requests) were made to Gdp.alicdn.com. The less responsive or slowest element that took the longest time to load (19.6 sec) relates to the external source Ac.mmstat.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (49%)

Content Size

3.7 MB

After Optimization

1.9 MB

In fact, the total size of Wxzxts.tmall.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 810.4 kB

  • Original 896.0 kB
  • After minification 625.2 kB
  • After compression 85.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 270.8 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 810.4 kB or 90% of the original size.

Image Optimization

-5%

Potential reduce by 62.5 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wxzxts Tmall images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 191.5 kB

  • Original 597.0 kB
  • After minification 596.8 kB
  • After compression 405.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 191.5 kB or 32% of the original size.

CSS Optimization

-90%

Potential reduce by 739.3 kB

  • Original 825.6 kB
  • After minification 790.8 kB
  • After compression 86.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wxzxts.tmall.com needs all CSS files to be minified and compressed as it can save up to 739.3 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 71 (53%)

Requests Now

135

After Optimization

64

The browser has sent 135 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wxzxts Tmall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 52 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

wxzxts.tmall.com accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

wxzxts.tmall.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

wxzxts.tmall.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wxzxts.tmall.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Wxzxts.tmall.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Wxzxts Tmall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: