Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

brightfuture.unilever.com

Unilever Global: Making sustainable living commonplace | Unilever

Page Load Speed

13 sec in total

First Response

1.5 sec

Resources Loaded

4.8 sec

Page Rendered

6.7 sec

brightfuture.unilever.com screenshot

About Website

Visit brightfuture.unilever.com now to see the best up-to-date Brightfuture Unilever content for India and also check out these interesting facts you probably never knew about brightfuture.unilever.com

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Visit brightfuture.unilever.com

Key Findings

We analyzed Brightfuture.unilever.com page load time and found that the first response time was 1.5 sec and then it took 11.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brightfuture.unilever.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

43/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value26,790 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value37.4 s

0/100

10%

Network Requests Diagram

brightfuture.unilever.us

1504 ms

main.css

39 ms

modernizr.js

20 ms

cc.js

668 ms

conversion.js

139 ms

Our browser made a total of 167 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Brightfuture.unilever.com, 2% (3 requests) were made to Cookieq.com and 1% (2 requests) were made to C.betrad.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Brightfuture.unilever.us.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (10%)

Content Size

10.5 MB

After Optimization

9.5 MB

In fact, the total size of Brightfuture.unilever.com main page is 10.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 9.7 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 89.6 kB

  • Original 119.8 kB
  • After minification 116.9 kB
  • After compression 30.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.6 kB or 75% of the original size.

Image Optimization

-5%

Potential reduce by 510.3 kB

  • Original 9.7 MB
  • After minification 9.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brightfuture Unilever images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 339.3 kB

  • Original 615.2 kB
  • After minification 606.3 kB
  • After compression 275.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 339.3 kB or 55% of the original size.

CSS Optimization

-85%

Potential reduce by 112.1 kB

  • Original 132.3 kB
  • After minification 131.4 kB
  • After compression 20.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brightfuture.unilever.com needs all CSS files to be minified and compressed as it can save up to 112.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (6%)

Requests Now

160

After Optimization

150

The browser has sent 160 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brightfuture Unilever. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

brightfuture.unilever.com accessibility score

100

Accessibility Issues

Best Practices

brightfuture.unilever.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brightfuture.unilever.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brightfuture.unilever.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brightfuture.unilever.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brightfuture Unilever. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: