Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

marketing.updentity.com

Updentity fixes old and incomplete lists: email, phone, mail, and more.

Page Load Speed

3.2 sec in total

First Response

160 ms

Resources Loaded

2.5 sec

Page Rendered

485 ms

marketing.updentity.com screenshot

About Website

Click here to check amazing Marketing Updentity content for United States. Otherwise, check out these important facts you probably never knew about marketing.updentity.com

The majority of contact records in a large database become unusable within a few years unless one painstakingly maintains them. The Updentity plugin refreshes and appends email addresses, phone number...

Visit marketing.updentity.com

Key Findings

We analyzed Marketing.updentity.com page load time and found that the first response time was 160 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

marketing.updentity.com performance score

0

Network Requests Diagram

marketing.updentity.com

160 ms

www.updentity.com

97 ms

www.updentity.com

252 ms

normalize.min.css

19 ms

contact.css

18 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Marketing.updentity.com, 56% (49 requests) were made to Updentity.com and 10% (9 requests) were made to Ci60.actonsoftware.com. The less responsive or slowest element that took the longest time to load (851 ms) relates to the external source Cdn-ci60.actonsoftware.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (48%)

Content Size

2.5 MB

After Optimization

1.3 MB

In fact, the total size of Marketing.updentity.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 62.2 kB

  • Original 78.8 kB
  • After minification 76.8 kB
  • After compression 16.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.2 kB or 79% of the original size.

Image Optimization

-17%

Potential reduce by 177.7 kB

  • Original 1.1 MB
  • After minification 886.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Marketing Updentity needs image optimization as it can save up to 177.7 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 608.0 kB

  • Original 915.1 kB
  • After minification 875.1 kB
  • After compression 307.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 608.0 kB or 66% of the original size.

CSS Optimization

-80%

Potential reduce by 331.2 kB

  • Original 411.7 kB
  • After minification 387.6 kB
  • After compression 80.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketing.updentity.com needs all CSS files to be minified and compressed as it can save up to 331.2 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (66%)

Requests Now

82

After Optimization

28

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Updentity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

SEO Factors

marketing.updentity.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketing.updentity.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Marketing.updentity.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Marketing Updentity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: