Tools & Wizards About Us
umbel.com screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    74% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 0

    Best Practices

  • 100

    SEO

    Google-friendlier than
    95% of websites

umbel.com

Page Load Speed

3.9 sec in total

First Response

360 ms

Resources Loaded

2.4 sec

Page Rendered

1.2 sec

umbel.com screenshot

About Website

Click here to check amazing Umbel content for United States. Otherwise, check out these important facts you probably never knew about umbel.com

Umbel’s mission is to make data the most valuable asset you own. Powered by the Digital Genome® technology, Umbel delivers actionable and intelligent insights to prove audience value, acquire high-val...

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Key Findings

We analyzed Umbel.com page load time and found that the first response time was 360 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

umbel.com performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value3.6 s

61/100

25%

SI (Speed Index)

Value4.9 s

65/100

10%

TBT (Total Blocking Time)

Value770 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

www.umbel.com

360 ms

jquery.fancybox-1.3.4.css

76 ms

umbel_www.css

88 ms

video-js.min.css

78 ms

lhx2tag.js

226 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Umbel.com, 42% (35 requests) were made to Assets.umbel.com and 12% (10 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (872 ms) relates to the external source Use.typekit.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (56%)

Content Size

2.5 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Umbel.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 64.7 kB

  • Original 82.9 kB
  • After minification 79.3 kB
  • After compression 18.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 64.7 kB or 78% of the original size.

Image Optimization

-14%

Potential reduce by 104.0 kB

  • Original 720.7 kB
  • After minification 616.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Umbel needs image optimization as it can save up to 104.0 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 1.1 MB

  • Original 1.5 MB
  • After minification 1.4 MB
  • After compression 444.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 71% of the original size.

CSS Optimization

-89%

Potential reduce by 103.7 kB

  • Original 116.9 kB
  • After minification 116.8 kB
  • After compression 13.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Umbel.com needs all CSS files to be minified and compressed as it can save up to 103.7 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (79%)

Requests Now

71

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Umbel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.umbel.com

www.umbel.com

360 ms

jquery.fancybox-1.3.4.css

jquery.fancybox-1.3.4.css

76 ms

umbel_www.css

umbel_www.css

88 ms

video-js.min.css

video-js.min.css

78 ms

lhx2tag.js

lhx2tag.js

226 ms

raphael-min.js

raphael-min.js

83 ms

jquery.min.js

jquery.min.js

84 ms

jquery-migrate.min.js

jquery-migrate.min.js

78 ms

d3.min.js

d3.min.js

118 ms

three.min.js

three.min.js

123 ms

modernizr.js

modernizr.js

104 ms

jquery.fancybox-1.3.4.js

jquery.fancybox-1.3.4.js

105 ms

underscore.js

underscore.js

103 ms

bootstrap.js

bootstrap.js

104 ms

jquery.cookie.js

jquery.cookie.js

105 ms

jquery.popupwindow.js

jquery.popupwindow.js

105 ms

jquery.fitvids.js

jquery.fitvids.js

106 ms

umbel_core.js

umbel_core.js

157 ms

scrollReveal.js

scrollReveal.js

107 ms

www-utils.js

www-utils.js

105 ms

base.js

base.js

108 ms

set-cookie.js

set-cookie.js

105 ms

form.js

form.js

105 ms

gtm-event.js

gtm-event.js

106 ms

panel-reveal.js

panel-reveal.js

108 ms

video.js

video.js

316 ms

jquery.vimeo.api.min.js

jquery.vimeo.api.min.js

307 ms

jquery.isotope.js

jquery.isotope.js

332 ms

jumbotron.js

jumbotron.js

106 ms

video-modal.js

video-modal.js

303 ms

w.js

w.js

73 ms

measure.gif

measure.gif

86 ms

www.umbel.com

www.umbel.com

132 ms

asics_logo-02.png

asics_logo-02.png

204 ms

fractal-left.png

fractal-left.png

50 ms

fractal-right.png

fractal-right.png

48 ms

umbel-footer-logo.png

umbel-footer-logo.png

49 ms

print.css

print.css

9 ms

gtm.js

gtm.js

518 ms

logo.gif

logo.gif

112 ms

blurred-bg.jpg

blurred-bg.jpg

412 ms

happy-hipster-roadtrip-crop.jpg

happy-hipster-roadtrip-crop.jpg

411 ms

SX_music.png

SX_music.png

472 ms

City-of-Umbel---STG-1.jpg

City-of-Umbel---STG-1.jpg

473 ms

pacers_wifi.001.jpg

pacers_wifi.001.jpg

471 ms

umbel_icons.woff

umbel_icons.woff

316 ms

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618 ms

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872 ms

W3ZNXvc7_fc5sUWf03CRWCZ2YeCCENRseEoH94-mSdjffFPMgsMWeMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

W3ZNXvc7_fc5sUWf03CRWCZ2YeCCENRseEoH94-mSdjffFPMgsMWeMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

565 ms

MP4txxxPZzzr9JderVvH0KJq0z1Hs96RNx0ArXtX_L6ffwhMgsMWeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

MP4txxxPZzzr9JderVvH0KJq0z1Hs96RNx0ArXtX_L6ffwhMgsMWeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

833 ms

XIG90ZA4gJiS1U4uX2WWNt-v2oMzCaPi3Jq0WyW2H-CffFKUgsMWeMJ6Mk6g5Mofb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

XIG90ZA4gJiS1U4uX2WWNt-v2oMzCaPi3Jq0WyW2H-CffFKUgsMWeMJ6Mk6g5Mofb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

709 ms

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662 ms

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SUMYnMxMtRgkUnTQ51OlH8W4YIoqGdixrP-dr04HTPqffFpUgsMWeMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

616 ms

HONCTB47l_qSkIi2u9j49vSWSqElZC2nUm2anJwVRkGffFeUgsMWeMJ6Mk6g5Myfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

HONCTB47l_qSkIi2u9j49vSWSqElZC2nUm2anJwVRkGffFeUgsMWeMJ6Mk6g5Myfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

709 ms

p.gif

p.gif

317 ms

j.php

j.php

297 ms

conversion_async.js

conversion_async.js

375 ms

bat.js

bat.js

374 ms

fbds.js

fbds.js

450 ms

munchkin.js

munchkin.js

409 ms

oct.js

oct.js

250 ms

analytics.js

analytics.js

410 ms

insight.min.js

insight.min.js

371 ms

measure.gif

measure.gif

112 ms

121835676

121835676

807 ms

adsct

adsct

205 ms

adsct

adsct

204 ms

adsct

adsct

205 ms

adsct

adsct

209 ms

v.gif

v.gif

112 ms

68 ms

munchkin.js

munchkin.js

30 ms

46 ms

visitWebPage

visitWebPage

397 ms

collect

collect

78 ms

62 ms

ga-audiences

ga-audiences

16 ms

player.js

player.js

71 ms

player.css

player.css

165 ms

ga.js

ga.js

142 ms

vuid.min.js

vuid.min.js

184 ms

proxy.html

proxy.html

64 ms

__utm.gif

__utm.gif

24 ms

Accessibility Review

umbel.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

SEO Factors

umbel.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Umbel.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Umbel.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

umbel.com

Open Graph data is detected on the main page of Umbel. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: