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unbound.nz screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

unbound.nz

Google Ads | Digital Marketing Agency | Google Premier Partner

Page Load Speed

4.6 sec in total

First Response

614 ms

Resources Loaded

2 sec

Page Rendered

1.9 sec

unbound.nz screenshot

About Website

Welcome to unbound.nz homepage info - get ready to check Unbound best content right away, or after learning these important things about unbound.nz

Need help with your Google Ads or Digital Marketing? Unbound can help you get more sales or leads from your digital marketing channels.

Visit unbound.nz

Key Findings

We analyzed Unbound.nz page load time and found that the first response time was 614 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

unbound.nz performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

31/100

25%

SI (Speed Index)

Value11.0 s

6/100

10%

TBT (Total Blocking Time)

Value1,870 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.381

27/100

15%

TTI (Time to Interactive)

Value16.8 s

5/100

10%

Network Requests Diagram

unbound.nz

614 ms

www.unbound.nz

27 ms

www.unbound.nz

1117 ms

style.min.css

20 ms

theme.min.css

27 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 71% of them (55 requests) were addressed to the original Unbound.nz, 23% (18 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Unbound.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 453.6 kB (45%)

Content Size

1.0 MB

After Optimization

548.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Unbound.nz main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 515.8 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 452.2 kB

  • Original 515.8 kB
  • After minification 515.8 kB
  • After compression 63.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 452.2 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 27.9 kB
  • After minification 27.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Unbound images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.3 kB

  • Original 383.7 kB
  • After minification 383.7 kB
  • After compression 382.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 119 B

  • Original 74.4 kB
  • After minification 74.4 kB
  • After compression 74.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unbound.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 53 (95%)

Requests Now

56

After Optimization

3

  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unbound. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

unbound.nz

unbound.nz

614 ms

www.unbound.nz

www.unbound.nz

27 ms

www.unbound.nz

www.unbound.nz

1117 ms

style.min.css

style.min.css

20 ms

theme.min.css

theme.min.css

27 ms

header-footer.min.css

header-footer.min.css

27 ms

frontend-lite.min.css

frontend-lite.min.css

22 ms

post-9.css

post-9.css

38 ms

swiper.min.css

swiper.min.css

32 ms

frontend-lite.min.css

frontend-lite.min.css

35 ms

global.css

global.css

40 ms

post-10.css

post-10.css

36 ms

post-200.css

post-200.css

46 ms

post-219.css

post-219.css

50 ms

basic.min.css

basic.min.css

48 ms

theme-ie11.min.css

theme-ie11.min.css

51 ms

theme.min.css

theme.min.css

55 ms

css

css

31 ms

jquery.min.js

jquery.min.js

57 ms

jquery-migrate.min.js

jquery-migrate.min.js

66 ms

jquery.json.min.js

jquery.json.min.js

66 ms

gravityforms.min.js

gravityforms.min.js

74 ms

page_conditional_logic.min.js

page_conditional_logic.min.js

73 ms

conditional_logic.min.js

conditional_logic.min.js

87 ms

utils.min.js

utils.min.js

73 ms

widget-mega-menu.min.css

widget-mega-menu.min.css

75 ms

widget-icon-list.min.css

widget-icon-list.min.css

74 ms

gtm.js

gtm.js

89 ms

monogram_teal.png

monogram_teal.png

17 ms

widget-nested-carousel.min.css

widget-nested-carousel.min.css

18 ms

widget-loop-builder.min.css

widget-loop-builder.min.css

12 ms

widget.js

widget.js

41 ms

widget-nav-menu.min.css

widget-nav-menu.min.css

19 ms

animations.min.css

animations.min.css

56 ms

post-419.css

post-419.css

56 ms

hello-frontend.min.js

hello-frontend.min.js

53 ms

api.js

api.js

85 ms

dom-ready.min.js

dom-ready.min.js

9 ms

hooks.min.js

hooks.min.js

78 ms

i18n.min.js

i18n.min.js

77 ms

a11y.min.js

a11y.min.js

78 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

81 ms

vendor-theme.min.js

vendor-theme.min.js

84 ms

scripts-theme.min.js

scripts-theme.min.js

86 ms

frontend.min.js

frontend.min.js

85 ms

jquery.sticky.min.js

jquery.sticky.min.js

80 ms

imagesloaded.min.js

imagesloaded.min.js

83 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

89 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

83 ms

webpack.runtime.min.js

webpack.runtime.min.js

113 ms

frontend-modules.min.js

frontend-modules.min.js

124 ms

frontend.min.js

frontend.min.js

124 ms

waypoints.min.js

waypoints.min.js

124 ms

core.min.js

core.min.js

123 ms

frontend.min.js

frontend.min.js

126 ms

elements-handlers.min.js

elements-handlers.min.js

125 ms

lazyload.min.js

lazyload.min.js

167 ms

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vcd15cbe7772f49c399c6a5babf22c1241717689176015

157 ms

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40 ms

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75 ms

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114 ms

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114 ms

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111 ms

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114 ms

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113 ms

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110 ms

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115 ms

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115 ms

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115 ms

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113 ms

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115 ms

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115 ms

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116 ms

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116 ms

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116 ms

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116 ms

gform-icons-theme.ttf

gform-icons-theme.ttf

117 ms

recaptcha__en.js

recaptcha__en.js

81 ms

Accessibility Review

unbound.nz accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

unbound.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

unbound.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unbound.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Unbound.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

unbound.nz

Open Graph data is detected on the main page of Unbound. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: