Tools & Wizards About Us
uncommonthinking.com screenshot

Report Summary

  • 67

    Performance

    Renders faster than
    79% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

uncommonthinking.com

UnCommon Thinking | Digital Studio located in Chicago, IL

Page Load Speed

2.3 sec in total

First Response

144 ms

Resources Loaded

1.6 sec

Page Rendered

513 ms

uncommonthinking.com screenshot

About Website

Welcome to uncommonthinking.com homepage info - get ready to check Un Common Thinking best content right away, or after learning these important things about uncommonthinking.com

UnCommon Thinking | Chicago-based digital studio that works with unique entertainment & sports brands.

Visit uncommonthinking.com

Key Findings

We analyzed Uncommonthinking.com page load time and found that the first response time was 144 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

uncommonthinking.com performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value21.5 s

0/100

25%

SI (Speed Index)

Value3.0 s

93/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value4.9 s

78/100

10%

Network Requests Diagram

uncommonthinking.com

144 ms

uncommonthinking.com

307 ms

base.css

64 ms

skeleton.css

119 ms

nav.css

165 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 92% of them (72 requests) were addressed to the original Uncommonthinking.com, 3% (2 requests) were made to Maxcdn.bootstrapcdn.com and 3% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (611 ms) belongs to the original domain Uncommonthinking.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 414.9 kB (7%)

Content Size

5.9 MB

After Optimization

5.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Uncommonthinking.com main page is 5.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 5.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 27.6 kB

  • Original 34.4 kB
  • After minification 32.0 kB
  • After compression 6.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.6 kB or 80% of the original size.

Image Optimization

-7%

Potential reduce by 382.5 kB

  • Original 5.8 MB
  • After minification 5.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Un Common Thinking images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 2.4 kB

  • Original 46.9 kB
  • After minification 46.9 kB
  • After compression 44.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 2.5 kB

  • Original 15.3 kB
  • After minification 15.3 kB
  • After compression 12.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Uncommonthinking.com needs all CSS files to be minified and compressed as it can save up to 2.5 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (24%)

Requests Now

67

After Optimization

51

  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Un Common Thinking. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

uncommonthinking.com

uncommonthinking.com

144 ms

uncommonthinking.com

uncommonthinking.com

307 ms

base.css

base.css

64 ms

skeleton.css

skeleton.css

119 ms

nav.css

nav.css

165 ms

stylesheet.css

stylesheet.css

163 ms

font-awesome.min.css

font-awesome.min.css

31 ms

default.css

default.css

164 ms

jquery.min.js

jquery.min.js

23 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

162 ms

jquery.slicknav.js

jquery.slicknav.js

177 ms

default.js

default.js

177 ms

home.css

home.css

216 ms

jquery.easytabs.min.js

jquery.easytabs.min.js

216 ms

jquery.tinyscrollbar.min.js

jquery.tinyscrollbar.min.js

218 ms

modernizr.custom.28468.js

modernizr.custom.28468.js

217 ms

jquery.cslider.js

jquery.cslider.js

218 ms

home.js

home.js

223 ms

sdk.js

sdk.js

145 ms

bg_pattern.gif

bg_pattern.gif

77 ms

bg_top_city.png

bg_top_city.png

340 ms

logo_uncommon.png

logo_uncommon.png

74 ms

66c5663400352.jpg

66c5663400352.jpg

337 ms

5eb5a825aaafa.jpg

5eb5a825aaafa.jpg

335 ms

66390a3dded58.jpg

66390a3dded58.jpg

341 ms

6169bc77eaa01.jpg

6169bc77eaa01.jpg

341 ms

66c5663400352_cp.jpg

66c5663400352_cp.jpg

183 ms

5eb5a825aaafa_cp.jpg

5eb5a825aaafa_cp.jpg

238 ms

66390a3dded58_cp.jpg

66390a3dded58_cp.jpg

295 ms

6169bc77eaa01_cp.jpg

6169bc77eaa01_cp.jpg

352 ms

nmbb1.png

nmbb1.png

392 ms

5463fd2be6a17.png

5463fd2be6a17.png

396 ms

nml.jpg

nml.jpg

394 ms

ZarNJZJn_160x106.jpg

ZarNJZJn_160x106.jpg

396 ms

Duke-WBB.jpg

Duke-WBB.jpg

397 ms

HL_H-Icon_160.jpg

HL_H-Icon_160.jpg

407 ms

splash_client_20.jpg

splash_client_20.jpg

447 ms

5a2abdda01bb6.png

5a2abdda01bb6.png

451 ms

1359009485.jpg

1359009485.jpg

454 ms

5513f81134803.png

5513f81134803.png

457 ms

1386696292.png

1386696292.png

452 ms

5e6fc32aaf371.png

5e6fc32aaf371.png

463 ms

577673964a32b.png

577673964a32b.png

503 ms

55b244fa8c411.png

55b244fa8c411.png

507 ms

splash_client_08.jpg

splash_client_08.jpg

511 ms

1380654035.png

1380654035.png

513 ms

splash_client_10.jpg

splash_client_10.jpg

513 ms

splash_client_11.jpg

splash_client_11.jpg

525 ms

553a54b193184.jpg

553a54b193184.jpg

558 ms

splash_client_14.jpg

splash_client_14.jpg

565 ms

56325104771be.jpg

56325104771be.jpg

566 ms

55b2452b2319b.jpg

55b2452b2319b.jpg

567 ms

splash_client_16.jpg

splash_client_16.jpg

567 ms

1369421849.jpg

1369421849.jpg

586 ms

klavika-regular-webfont.woff

klavika-regular-webfont.woff

611 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

49 ms

sdk.js

sdk.js

6 ms

60 ms

klavika-bold-webfont.woff

klavika-bold-webfont.woff

551 ms

agency_fb_bold-webfont.woff

agency_fb_bold-webfont.woff

553 ms

klavika-medium-webfont.woff

klavika-medium-webfont.woff

445 ms

agency_fb-webfont.woff

agency_fb-webfont.woff

389 ms

klavika-regularitalic-webfont.woff

klavika-regularitalic-webfont.woff

351 ms

icomoon.ttf

icomoon.ttf

335 ms

klavika-bolditalic-webfont.woff

klavika-bolditalic-webfont.woff

347 ms

54ac79f8c322b.png

54ac79f8c322b.png

341 ms

54f0cf4a783c2.png

54f0cf4a783c2.png

352 ms

bg_zigzag.png

bg_zigzag.png

339 ms

bg_hp_scratch.jpg

bg_hp_scratch.jpg

352 ms

coach_wooden.png

coach_wooden.png

386 ms

prefontain.png

prefontain.png

342 ms

knight.png

knight.png

348 ms

coachk.png

coachk.png

348 ms

54abfe6ce34e7.png

54abfe6ce34e7.png

350 ms

bg_highlight.jpg

bg_highlight.jpg

351 ms

duke_footer.png

duke_footer.png

345 ms

bg_city_footer.jpg

bg_city_footer.jpg

350 ms

bg_triangle.png

bg_triangle.png

347 ms

Accessibility Review

uncommonthinking.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

uncommonthinking.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

uncommonthinking.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Uncommonthinking.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Uncommonthinking.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

uncommonthinking.com

Open Graph description is not detected on the main page of Un Common Thinking. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: