Tools & Wizards About Us
underarmour.co.uk screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

underarmour.co.uk

Under Armour - Sportswear, Sport Shoes, & Accessories | UK

Page Load Speed

3.6 sec in total

First Response

678 ms

Resources Loaded

2.6 sec

Page Rendered

303 ms

underarmour.co.uk screenshot

About Website

Visit underarmour.co.uk now to see the best up-to-date Under Armour content for United Kingdom and also check out these interesting facts you probably never knew about underarmour.co.uk

Official Site: Empowering athletes everywhere, Under Armour delivers innovative sports clothing, shoes, & accessories. FREE SHIPPING available in the UK.

Visit underarmour.co.uk

Key Findings

We analyzed Underarmour.co.uk page load time and found that the first response time was 678 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

underarmour.co.uk performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

5/100

10%

LCP (Largest Contentful Paint)

Value14.8 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value1,420 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.555

13/100

15%

TTI (Time to Interactive)

Value24.9 s

0/100

10%

Network Requests Diagram

678 ms

constructorIOSearch.js

59 ms

fonts.css

75 ms

normalize.css

45 ms

style.css

75 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 49% of them (35 requests) were addressed to the original Underarmour.co.uk, 28% (20 requests) were made to Underarmour.scene7.com and 7% (5 requests) were made to Sitegenesis.production.ua.coremedia.cloud. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Underarmour.scene7.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 622.1 kB (28%)

Content Size

2.2 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Underarmour.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 895.0 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 478.8 kB

  • Original 541.5 kB
  • After minification 540.7 kB
  • After compression 62.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 478.8 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 1.2 kB

  • Original 895.0 kB
  • After minification 893.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Under Armour images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 85.4 kB

  • Original 716.7 kB
  • After minification 716.7 kB
  • After compression 631.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 85.4 kB or 12% of the original size.

CSS Optimization

-92%

Potential reduce by 56.7 kB

  • Original 61.8 kB
  • After minification 51.8 kB
  • After compression 5.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Underarmour.co.uk needs all CSS files to be minified and compressed as it can save up to 56.7 kB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (42%)

Requests Now

65

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Under Armour. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

678 ms

constructorIOSearch.js

constructorIOSearch.js

59 ms

fonts.css

fonts.css

75 ms

normalize.css

normalize.css

45 ms

style.css

style.css

75 ms

utag.sync.js

utag.sync.js

35 ms

ua-4672-120.css

ua-4672-120.css

39 ms

moduleTweaks-348110-124.css

moduleTweaks-348110-124.css

38 ms

datadog-rum.js

datadog-rum.js

79 ms

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_COG_EN

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_COG_EN

78 ms

flagSprite42.png

flagSprite42.png

55 ms

logo.svg

logo.svg

54 ms

menulogo.svg

menulogo.svg

54 ms

flame.png

flame.png

54 ms

FW24_DTC_BackToSchool_Launch_NAV_Shoes_1_1

FW24_DTC_BackToSchool_Launch_NAV_Shoes_1_1

89 ms

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_M_EN

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_M_EN

88 ms

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_W_EN

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_W_EN

88 ms

FW24_DTC_BackToSchool_DigitalEditorial_Kids_Site_1_1_G_Nav

FW24_DTC_BackToSchool_DigitalEditorial_Kids_Site_1_1_G_Nav

88 ms

NeuePlakUA-SemiBold.woff

NeuePlakUA-SemiBold.woff

449 ms

NeuePlakUA-Regular.woff

NeuePlakUA-Regular.woff

523 ms

NeuePlakUA-Bold.woff

NeuePlakUA-Bold.woff

161 ms

NeuePlakUA-CompBlack.woff

NeuePlakUA-CompBlack.woff

158 ms

jquery.min.js

jquery.min.js

68 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

69 ms

main.js

main.js

172 ms

productTile.js

productTile.js

152 ms

lazysizes.js

lazysizes.js

174 ms

site.min.js

site.min.js

148 ms

lib.js

lib.js

490 ms

qualtrics.js

qualtrics.js

168 ms

notice

notice

146 ms

viewer.js

viewer.js

52 ms

commons-4664-32.js

commons-4664-32.js

23 ms

index-4666-67.js

index-4666-67.js

23 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

185 ms

dwac-21.7.js

dwac-21.7.js

186 ms

gretel.min.js

gretel.min.js

46 ms

applepay.js

applepay.js

269 ms

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_COG_EN

FW24_DTC_BackToSchool_Launch_Site_Nav_1_1_COG_EN

382 ms

FW24_Omni_DTC_Wayfinding_Site_1_1_M_6

FW24_Omni_DTC_Wayfinding_Site_1_1_M_6

381 ms

FW24_Omni_DTC_Wayfinding_Site_1_1_W_10

FW24_Omni_DTC_Wayfinding_Site_1_1_W_10

470 ms

FW24_Omni_DTC_Wayfinding_Shoes_Site_1_1_5

FW24_Omni_DTC_Wayfinding_Shoes_Site_1_1_5

598 ms

FW24_Omni_DTC_Wayfinding_Site_1_1_Y

FW24_Omni_DTC_Wayfinding_Site_1_1_Y

569 ms

FW24_Q3_Unstoppable_Cogen_Site_DT_Homepage_Banner_50_50_GIF_3_1_EN

FW24_Q3_Unstoppable_Cogen_Site_DT_Homepage_Banner_50_50_GIF_3_1_EN

142 ms

FW24_Q3_Unstoppable_Cogen_Site_MB_Homepage_Banner_50_50_GIF_1_1_EN

FW24_Q3_Unstoppable_Cogen_Site_MB_Homepage_Banner_50_50_GIF_1_1_EN

147 ms

FW24_Unstoppable_Site_Homepage_3UP_Men_4_5

FW24_Unstoppable_Site_Homepage_3UP_Men_4_5

719 ms

FW24_Unstoppable_Site_Homepage_3UP_Women_4_5

FW24_Unstoppable_Site_Homepage_3UP_Women_4_5

1168 ms

FW24_Unstoppable_Site_3UP_4_5_Accessories_M

FW24_Unstoppable_Site_3UP_4_5_Accessories_M

1167 ms

FW24_Q3_Vanish_Short_Site_5_4_M_2

FW24_Q3_Vanish_Short_Site_5_4_M_2

1166 ms

FW24_Q3_Vanish_Short_Site_5_4_W_2

FW24_Q3_Vanish_Short_Site_5_4_W_2

673 ms

FW24_Tennis_Site_Bucket_4_5_W

FW24_Tennis_Site_Bucket_4_5_W

1226 ms

FW24_Fluroescent_Green_Site_Bucket_4_5

FW24_Fluroescent_Green_Site_Bucket_4_5

1232 ms

SS24_RUN_Infinite_Pro_Site_4_5_M_3

SS24_RUN_Infinite_Pro_Site_4_5_M_3

822 ms

underarmour.svg

underarmour.svg

265 ms

mmr.png

mmr.png

268 ms

visa-emea.svg

visa-emea.svg

269 ms

mastercard-emea.svg

mastercard-emea.svg

270 ms

pay-pal-emea.svg

pay-pal-emea.svg

267 ms

amex-emea.svg

amex-emea.svg

270 ms

apple-pay-emea.svg

apple-pay-emea.svg

271 ms

klarna-emea.svg

klarna-emea.svg

289 ms

instagram.svg

instagram.svg

291 ms

outline.svg

outline.svg

290 ms

outline%20%281%29.svg

outline%20%281%29.svg

292 ms

outline%20%282%29.svg

outline%20%282%29.svg

302 ms

icomoon-ttf-data.ttf

icomoon-ttf-data.ttf

17 ms

icomoon.ttf

icomoon.ttf

559 ms

utag.js

utag.js

82 ms

viewed-recently

viewed-recently

93 ms

VideoViewer.js

VideoViewer.js

589 ms

Utils.js

Utils.js

14 ms

VideoViewer.css

VideoViewer.css

20 ms

Accessibility Review

underarmour.co.uk accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

underarmour.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

underarmour.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Underarmour.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Underarmour.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

underarmour.co.uk

Open Graph description is not detected on the main page of Under Armour. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: