Tools & Wizards About Us
underthenile.com screenshot

Report Summary

  • 65

    Performance

    Renders faster than
    79% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 57

    SEO

    Google-friendlier than
    20% of websites

underthenile.com

Under the Nile

Page Load Speed

1.6 sec in total

First Response

239 ms

Resources Loaded

1.1 sec

Page Rendered

289 ms

underthenile.com screenshot

About Website

Welcome to underthenile.com homepage info - get ready to check Under The Nile best content for United States right away, or after learning these important things about underthenile.com

100% Egyptian organic cotton apparel, toys and accessories for babies and kids. Socially responsible and sustainably sourced GOTS certified products.

Visit underthenile.com

Key Findings

We analyzed Underthenile.com page load time and found that the first response time was 239 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

underthenile.com performance score

65

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

58/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

37/100

25%

SI (Speed Index)

Value2.8 s

96/100

10%

TBT (Total Blocking Time)

Value290 ms

80/100

30%

CLS (Cumulative Layout Shift)

Value0.111

87/100

15%

TTI (Time to Interactive)

Value8.9 s

35/100

10%

Network Requests Diagram

underthenile.com

239 ms

styles.css

49 ms

nivo-slider.css

61 ms

css

76 ms

css

87 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 4% of them (3 requests) were addressed to the original Underthenile.com, 50% (38 requests) were made to Cdn.shopify.com and 12% (9 requests) were made to S.sloyalty.com. The less responsive or slowest element that took the longest time to load (291 ms) relates to the external source S.adroll.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 521.7 kB (26%)

Content Size

2.0 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Underthenile.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 156.1 kB

  • Original 219.0 kB
  • After minification 194.8 kB
  • After compression 63.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 156.1 kB or 71% of the original size.

Image Optimization

-1%

Potential reduce by 9.5 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Under The Nile images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 296.4 kB

  • Original 466.2 kB
  • After minification 453.9 kB
  • After compression 169.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 296.4 kB or 64% of the original size.

CSS Optimization

-81%

Potential reduce by 59.7 kB

  • Original 73.4 kB
  • After minification 60.7 kB
  • After compression 13.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Underthenile.com needs all CSS files to be minified and compressed as it can save up to 59.7 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (54%)

Requests Now

70

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Under The Nile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

underthenile.com

underthenile.com

239 ms

styles.css

styles.css

49 ms

nivo-slider.css

nivo-slider.css

61 ms

css

css

76 ms

css

css

87 ms

jquery.min.js

jquery.min.js

61 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

36 ms

fancybox.js

fancybox.js

56 ms

base.js

base.js

55 ms

api.jquery.js

api.jquery.js

58 ms

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

58 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

61 ms

mc-validate.js

mc-validate.js

43 ms

seal.js

seal.js

44 ms

shopify_stats.js

shopify_stats.js

121 ms

trekkie.storefront.min.js

trekkie.storefront.min.js

151 ms

shop_events_listener-42562f2f1fbae08782550a8da750cb16faca43c65b93366a62e3848a8245fa14.js

shop_events_listener-42562f2f1fbae08782550a8da750cb16faca43c65b93366a62e3848a8245fa14.js

120 ms

secure90x72.gif

secure90x72.gif

101 ms

underthenile.com

underthenile.com

209 ms

back_image_file_custom.jpg

back_image_file_custom.jpg

17 ms

banner_bg.jpg

banner_bg.jpg

29 ms

logo.png

logo.png

29 ms

social_spr_white.png

social_spr_white.png

22 ms

magnifier.png

magnifier.png

24 ms

slide_1_image.jpg

slide_1_image.jpg

71 ms

slide_2_image.jpg

slide_2_image.jpg

72 ms

slide_3_image.jpg

slide_3_image.jpg

79 ms

slide_4_image.jpg

slide_4_image.jpg

72 ms

slide_5_image.jpg

slide_5_image.jpg

71 ms

favorites-handle.jpg

favorites-handle.jpg

69 ms

new-handle.jpg

new-handle.jpg

71 ms

toys-handle.jpg

toys-handle.jpg

71 ms

sales-handle.jpg

sales-handle.jpg

74 ms

grayjaggedbar2.jpg

grayjaggedbar2.jpg

77 ms

hp-bottom-banner2.jpg

hp-bottom-banner2.jpg

78 ms

DSC_1128_large.jpg

DSC_1128_large.jpg

82 ms

DSC_1123_large.jpg

DSC_1123_large.jpg

83 ms

DSC_1143_large.jpg

DSC_1143_large.jpg

158 ms

DSC_1162_large.jpg

DSC_1162_large.jpg

103 ms

DSC_1146_large.jpg

DSC_1146_large.jpg

112 ms

DSC_1159_set_large.jpg

DSC_1159_set_large.jpg

91 ms

cotton-banner.jpg

cotton-banner.jpg

103 ms

bbb.png

bbb.png

101 ms

payment-methods-sprite.png

payment-methods-sprite.png

104 ms

left-arr-plush2.png

left-arr-plush2.png

108 ms

right-arr-plush2.png

right-arr-plush2.png

113 ms

5Yl2vTgdty6AzMt12VYvSgLUuEpTyoUstqEm5AMlJo4.ttf

5Yl2vTgdty6AzMt12VYvSgLUuEpTyoUstqEm5AMlJo4.ttf

90 ms

Mef17w3J4CtS0lw4Wa_8r8DdSZkkecOE1hvV7ZHvhyU.ttf

Mef17w3J4CtS0lw4Wa_8r8DdSZkkecOE1hvV7ZHvhyU.ttf

110 ms

1EqTbJWOZQBfhZ0e3RL9uvesZW2xOQ-xsNqO47m55DA.ttf

1EqTbJWOZQBfhZ0e3RL9uvesZW2xOQ-xsNqO47m55DA.ttf

157 ms

MZ1aViPqjfvZwVD_tzjjkwLUuEpTyoUstqEm5AMlJo4.ttf

MZ1aViPqjfvZwVD_tzjjkwLUuEpTyoUstqEm5AMlJo4.ttf

169 ms

identify

identify

178 ms

record.gif

record.gif

109 ms

analytics.js

analytics.js

35 ms

collect

collect

20 ms

collect

collect

56 ms

page

page

123 ms

ga-audiences

ga-audiences

45 ms

sloyalty.shopify.js

sloyalty.shopify.js

16 ms

motivator.php

motivator.php

111 ms

upselljsscript.php

upselljsscript.php

131 ms

shopify_rolling_bootstrap.js

shopify_rolling_bootstrap.js

44 ms

roundtrip.js

roundtrip.js

34 ms

174 ms

224 ms

224 ms

2CWXIGKJPVEKBJON64CCZB.js

2CWXIGKJPVEKBJON64CCZB.js

291 ms

cart.js

cart.js

100 ms

h5bp-4.3.0-normalize.css

h5bp-4.3.0-normalize.css

9 ms

widget_base.css

widget_base.css

8 ms

angular.min.js

angular.min.js

11 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

11 ms

jquery.ba-postmessage.min.js

jquery.ba-postmessage.min.js

51 ms

angular-route.min.js

angular-route.min.js

40 ms

ng-FitText.min.js

ng-FitText.min.js

40 ms

desktop_base.css

desktop_base.css

38 ms

webfont.js

webfont.js

55 ms

Accessibility Review

underthenile.com accessibility score

85

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

underthenile.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

underthenile.com SEO score

57

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Underthenile.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Underthenile.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

underthenile.com

Open Graph description is not detected on the main page of Under The Nile. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: