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unific.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

unific.com

Ecommerce Marketing Integrations & Tools for HubSpot | Unific

Page Load Speed

1.7 sec in total

First Response

30 ms

Resources Loaded

1.3 sec

Page Rendered

366 ms

unific.com screenshot

About Website

Welcome to unific.com homepage info - get ready to check Unific best content for United States right away, or after learning these important things about unific.com

Unific's Customer Experience Platform syncs Ecommerce data & abandoned carts to HubSpot and helps you delight customers at scale.

Visit unific.com

Key Findings

We analyzed Unific.com page load time and found that the first response time was 30 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

unific.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value6.2 s

43/100

10%

TBT (Total Blocking Time)

Value1,760 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value16.7 s

5/100

10%

Network Requests Diagram

unific.com

30 ms

www.unific.com

319 ms

layout.min.css

101 ms

jquery-1.11.2.js

42 ms

js

93 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 50% of them (34 requests) were addressed to the original Unific.com, 7% (5 requests) were made to D10lpsik1i8c69.cloudfront.net and 6% (4 requests) were made to Static.hsappstatic.net. The less responsive or slowest element that took the longest time to load (673 ms) belongs to the original domain Unific.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 99.4 kB (19%)

Content Size

536.0 kB

After Optimization

436.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Unific.com main page is 536.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 340.4 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 85.3 kB

  • Original 104.5 kB
  • After minification 96.1 kB
  • After compression 19.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.3 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 829 B

  • Original 63.4 kB
  • After minification 62.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Unific images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.6 kB

  • Original 340.4 kB
  • After minification 340.4 kB
  • After compression 331.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 4.7 kB

  • Original 27.7 kB
  • After minification 27.7 kB
  • After compression 23.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unific.com needs all CSS files to be minified and compressed as it can save up to 4.7 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (53%)

Requests Now

62

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unific. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

unific.com

unific.com

30 ms

www.unific.com

www.unific.com

319 ms

layout.min.css

layout.min.css

101 ms

jquery-1.11.2.js

jquery-1.11.2.js

42 ms

js

js

93 ms

Unificdotcom_style.min.css

Unificdotcom_style.min.css

86 ms

Unificdotcom_decoration_styles.min.css

Unificdotcom_decoration_styles.min.css

95 ms

avenir_website_kit.css

avenir_website_kit.css

80 ms

jquery.mmenu.all.css

jquery.mmenu.all.css

93 ms

jquery.mmenu.all.js

jquery.mmenu.all.js

146 ms

current.js

current.js

95 ms

current.js

current.js

70 ms

embed.js

embed.js

76 ms

project.js

project.js

162 ms

project.js

project.js

141 ms

web-interactives-embed.js

web-interactives-embed.js

75 ms

auth0.min.js

auth0.min.js

49 ms

module_161468708635_signup-popup.min.js

module_161468708635_signup-popup.min.js

172 ms

483047.js

483047.js

315 ms

index.js

index.js

179 ms

js

js

48 ms

fbevents.js

fbevents.js

268 ms

gtm.js

gtm.js

216 ms

893c933e-d5b4-41cb-9a9c-7678389345e9.png

893c933e-d5b4-41cb-9a9c-7678389345e9.png

389 ms

icon_facebook.png

icon_facebook.png

271 ms

icon_linkedin.png

icon_linkedin.png

279 ms

icon_twitter.png

icon_twitter.png

279 ms

Unific-Logo-Purple-2.svg

Unific-Logo-Purple-2.svg

282 ms

app-illustration-path-to-delight.svg

app-illustration-path-to-delight.svg

216 ms

unific-customer-logos-black.svg

unific-customer-logos-black.svg

223 ms

app-illustration-kill-complexity.svg

app-illustration-kill-complexity.svg

206 ms

hubspot-diamond-agency-badge.svg

hubspot-diamond-agency-badge.svg

270 ms

hubspot-connect-partner-badge.png

hubspot-connect-partner-badge.png

382 ms

John%20Brown%20Photo.jpeg

John%20Brown%20Photo.jpeg

464 ms

centsofstyle-generated.svg

centsofstyle-generated.svg

279 ms

illustration-customer-acquisition.svg

illustration-customer-acquisition.svg

283 ms

illustration-cultivate.svg

illustration-cultivate.svg

277 ms

illustration-retain.svg

illustration-retain.svg

327 ms

illustration-how-connect.svg

illustration-how-connect.svg

332 ms

illustration-how-configure.svg

illustration-how-configure.svg

329 ms

illustration-how-launch.svg

illustration-how-launch.svg

340 ms

ebook_cover_Unific+eBook+Template+-+workflows.png

ebook_cover_Unific+eBook+Template+-+workflows.png

673 ms

parag.png

parag.png

373 ms

b8c8256b-72c7-44a4-9d4d-a0d56d3401ef.png

b8c8256b-72c7-44a4-9d4d-a0d56d3401ef.png

438 ms

895f0dfe-7de7-4f4e-8092-71ab0d205add.png

895f0dfe-7de7-4f4e-8092-71ab0d205add.png

440 ms

w.js

w.js

307 ms

insight.min.js

insight.min.js

292 ms

jquery.min.js

jquery.min.js

288 ms

visit

visit

286 ms

clickstream

clickstream

285 ms

3715A7_0_0.woff

3715A7_0_0.woff

482 ms

3715A7_4_0.woff

3715A7_4_0.woff

503 ms

3715A7_3_0.woff

3715A7_3_0.woff

482 ms

3715A7_2_0.woff

3715A7_2_0.woff

503 ms

leadflows.js

leadflows.js

188 ms

conversations-embed.js

conversations-embed.js

216 ms

483047.js

483047.js

218 ms

collectedforms.js

collectedforms.js

215 ms

fb.js

fb.js

184 ms

483047.js

483047.js

331 ms

x

x

38 ms

insight_tag_errors.gif

insight_tag_errors.gif

90 ms

settings.luckyorange.net

settings.luckyorange.net

36 ms

clickstream.legacy.js

clickstream.legacy.js

105 ms

blink_green.png

blink_green.png

73 ms

logo-light.png

logo-light.png

5 ms

sound-on-white.png

sound-on-white.png

6 ms

roundtrip.js

roundtrip.js

16 ms

Accessibility Review

unific.com accessibility score

85

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

unific.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

unific.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unific.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Unific.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

unific.com

Open Graph data is detected on the main page of Unific. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: