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unifida.co.uk screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

unifida.co.uk

Customer Marketing & Data Solutions | UniFida CDP

Page Load Speed

5.5 sec in total

First Response

463 ms

Resources Loaded

4.7 sec

Page Rendered

405 ms

unifida.co.uk screenshot

About Website

Click here to check amazing Uni Fida content. Otherwise, check out these important facts you probably never knew about unifida.co.uk

Customer marketing & data solutions enabling organisations to understand their customers, personalise customer experiences, & optimise their returns from omni-channel marketing campaigns

Visit unifida.co.uk

Key Findings

We analyzed Unifida.co.uk page load time and found that the first response time was 463 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

unifida.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value15.8 s

0/100

10%

TBT (Total Blocking Time)

Value2,790 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value21.3 s

1/100

10%

Network Requests Diagram

unifida.co.uk

463 ms

84j93.css

253 ms

87acg.css

523 ms

post-2304.css

267 ms

84l35.css

284 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 78% of them (62 requests) were addressed to the original Unifida.co.uk, 19% (15 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Unifida.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 326.9 kB (21%)

Content Size

1.6 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Unifida.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 657.0 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 222.1 kB

  • Original 243.3 kB
  • After minification 217.0 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.3 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 222.1 kB or 91% of the original size.

Image Optimization

-15%

Potential reduce by 97.7 kB

  • Original 657.0 kB
  • After minification 559.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Uni Fida needs image optimization as it can save up to 97.7 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 6.6 kB

  • Original 374.2 kB
  • After minification 374.2 kB
  • After compression 367.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 417 B

  • Original 276.7 kB
  • After minification 276.7 kB
  • After compression 276.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unifida.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 45 (76%)

Requests Now

59

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Uni Fida. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

unifida.co.uk

unifida.co.uk

463 ms

84j93.css

84j93.css

253 ms

87acg.css

87acg.css

523 ms

post-2304.css

post-2304.css

267 ms

84l35.css

84l35.css

284 ms

post-4866.css

post-4866.css

265 ms

post-4448.css

post-4448.css

260 ms

post-641.css

post-641.css

498 ms

post-4510.css

post-4510.css

507 ms

css

css

40 ms

84j92.css

84j92.css

592 ms

email-decode.min.js

email-decode.min.js

262 ms

dd041.css

dd041.css

684 ms

post-7552.css

post-7552.css

563 ms

pdfobject.min.js

pdfobject.min.js

758 ms

embed-public.min.js

embed-public.min.js

758 ms

hooks.min.js

hooks.min.js

779 ms

i18n.min.js

i18n.min.js

779 ms

index.js

index.js

833 ms

index.js

index.js

958 ms

wpcf7r-fe.js

wpcf7r-fe.js

982 ms

wc-quick-view.js

wc-quick-view.js

992 ms

underscore.min.js

underscore.min.js

1009 ms

frontend.min.js

frontend.min.js

1101 ms

api.js

api.js

34 ms

wp-polyfill.min.js

wp-polyfill.min.js

1158 ms

index.js

index.js

1201 ms

v4-shims.min.js

v4-shims.min.js

1227 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

1249 ms

url-polyfill.min.js

url-polyfill.min.js

1259 ms

object-fit.min.js

object-fit.min.js

1351 ms

imagesloaded.min.js

imagesloaded.min.js

1406 ms

webpack.runtime.min.js

webpack.runtime.min.js

1449 ms

frontend-modules.min.js

frontend-modules.min.js

1557 ms

waypoints.min.js

waypoints.min.js

1504 ms

core.min.js

core.min.js

1514 ms

frontend.min.js

frontend.min.js

1671 ms

waypoints.js

waypoints.js

1652 ms

jet-elements.min.js

jet-elements.min.js

1778 ms

popperjs.js

popperjs.js

1521 ms

tippy-bundle.js

tippy-bundle.js

1589 ms

jet-tricks-frontend.js

jet-tricks-frontend.js

1547 ms

wp-util.min.js

wp-util.min.js

1653 ms

frontend.min.js

frontend.min.js

1897 ms

flatpickr.min.js

flatpickr.min.js

1807 ms

rocket-loader.min.js

rocket-loader.min.js

1295 ms

200x80-transp-UniFida.jpg

200x80-transp-UniFida.jpg

1533 ms

Screenshot-2021-10-19-at-14.26.45.png

Screenshot-2021-10-19-at-14.26.45.png

1569 ms

Screenshot-2021-10-19-at-14.27.47.png

Screenshot-2021-10-19-at-14.27.47.png

1754 ms

Screenshot-2021-10-21-at-15.20.30.png

Screenshot-2021-10-21-at-15.20.30.png

1721 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

65 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

54 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

65 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

67 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

65 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

66 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrQ.ttf

65 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

67 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtapbCIPrQ.ttf

67 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCIPrQ.ttf

90 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCIPrQ.ttf

90 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

92 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCIPrQ.ttf

92 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaorCIPrQ.ttf

92 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CIPrQ.ttf

91 ms

fa-solid-900.woff

fa-solid-900.woff

1793 ms

fa-regular-400.woff

fa-regular-400.woff

1650 ms

eicons.woff

eicons.woff

1836 ms

fa-brands-400.woff

fa-brands-400.woff

1783 ms

jupiterx.woff

jupiterx.woff

243 ms

6500x350-AZ-clientcollage-oct2024.png

6500x350-AZ-clientcollage-oct2024.png

1970 ms

White-UniFida-logo.webp

White-UniFida-logo.webp

1672 ms

120-2021-NEW-Direct-Commerce-Awards-WINNER-logo.png

120-2021-NEW-Direct-Commerce-Awards-WINNER-logo.png

1750 ms

UniFida-DCM-goldsponsor.jpg

UniFida-DCM-goldsponsor.jpg

1754 ms

204-dma-award-shortlist-2024-badge.png

204-dma-award-shortlist-2024-badge.png

1800 ms

Screenshot-2021-10-20-at-11.39.20.png

Screenshot-2021-10-20-at-11.39.20.png

1904 ms

White-UniFida-logo-pw1yott0v6hyel4jwusjovf3l5k3dm7aclaaq0nvmw.webp

White-UniFida-logo-pw1yott0v6hyel4jwusjovf3l5k3dm7aclaaq0nvmw.webp

1771 ms

1920x900-laptop-homepage-2AR4WKH.jpg

1920x900-laptop-homepage-2AR4WKH.jpg

1978 ms

gtm.js

gtm.js

59 ms

84j93.js

84j93.js

325 ms

Accessibility Review

unifida.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

unifida.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

unifida.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unifida.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Unifida.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

unifida.co.uk

Open Graph data is detected on the main page of Uni Fida. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: