Tools & Wizards About Us
universalbrands.com.au screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

universalbrands.com.au

Wholesalers of Health & Beauty Products - Universal Brands

Page Load Speed

4 sec in total

First Response

47 ms

Resources Loaded

3.3 sec

Page Rendered

698 ms

universalbrands.com.au screenshot

About Website

Visit universalbrands.com.au now to see the best up-to-date Universal Brands content and also check out these interesting facts you probably never knew about universalbrands.com.au

Looking for innovative, affordable wholesalers of health and beauty products? Call Universal Brands. Skin care and cosmetics manufacturers, cosmetic bag wholesalers, bath gift product suppliers & more...

Visit universalbrands.com.au

Key Findings

We analyzed Universalbrands.com.au page load time and found that the first response time was 47 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

universalbrands.com.au performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value23.9 s

0/100

25%

SI (Speed Index)

Value16.8 s

0/100

10%

TBT (Total Blocking Time)

Value4,320 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.294

41/100

15%

TTI (Time to Interactive)

Value27.1 s

0/100

10%

Network Requests Diagram

universalbrands.com.au

47 ms

universalbrands.com.au

817 ms

www.universalbrands.com.au

765 ms

gtm.js

102 ms

style.min.css

43 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 68% of them (50 requests) were addressed to the original Universalbrands.com.au, 11% (8 requests) were made to Fonts.gstatic.com and 7% (5 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Universalbrands.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 111.4 kB (3%)

Content Size

3.6 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Universalbrands.com.au main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 56.1 kB

  • Original 67.5 kB
  • After minification 66.4 kB
  • After compression 11.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.1 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 52.4 kB

  • Original 2.7 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Universal Brands images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 2.6 kB

  • Original 766.6 kB
  • After minification 766.6 kB
  • After compression 764.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 427 B

  • Original 92.3 kB
  • After minification 92.3 kB
  • After compression 91.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Universalbrands.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (24%)

Requests Now

62

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Universal Brands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

universalbrands.com.au

universalbrands.com.au

47 ms

universalbrands.com.au

universalbrands.com.au

817 ms

www.universalbrands.com.au

www.universalbrands.com.au

765 ms

gtm.js

gtm.js

102 ms

style.min.css

style.min.css

43 ms

css

css

72 ms

style.css

style.css

53 ms

style.css

style.css

125 ms

jquery.js

jquery.js

76 ms

jquery-migrate-1.4.1.min.js

jquery-migrate-1.4.1.min.js

60 ms

js

js

118 ms

horizontal-slim-10_7.css

horizontal-slim-10_7.css

59 ms

fontawesome-all.min.js

fontawesome-all.min.js

1536 ms

package.min.js

package.min.js

65 ms

smyqshd4p-w

smyqshd4p-w

315 ms

logo.png

logo.png

57 ms

cosmetics.jpg

cosmetics.jpg

105 ms

cosmetics1.jpg

cosmetics1.jpg

107 ms

cosmetics2.jpg

cosmetics2.jpg

56 ms

bath-gift-sets--580x320.jpg

bath-gift-sets--580x320.jpg

84 ms

Black-Fin-distributor-Australia-wide-580x320.jpg

Black-Fin-distributor-Australia-wide-580x320.jpg

102 ms

cosmetic-bags-580x320.jpg

cosmetic-bags-580x320.jpg

102 ms

cosmetics-1-580x320.jpg

cosmetics-1-580x320.jpg

107 ms

everyday-580x320.jpg

everyday-580x320.jpg

125 ms

licensed-products-580x320.jpg

licensed-products-580x320.jpg

126 ms

wipes-1-580x320.jpg

wipes-1-580x320.jpg

885 ms

store-logos.014.jpg

store-logos.014.jpg

127 ms

store-logos.013.jpg

store-logos.013.jpg

127 ms

store-logos.012.jpg

store-logos.012.jpg

132 ms

store-logos.011.jpg

store-logos.011.jpg

133 ms

store-logos.010.jpg

store-logos.010.jpg

128 ms

store-logos.009.jpg

store-logos.009.jpg

130 ms

store-logos.008.jpg

store-logos.008.jpg

130 ms

store-logos.007.jpg

store-logos.007.jpg

182 ms

store-logos.006.jpg

store-logos.006.jpg

142 ms

store-logos.005.jpg

store-logos.005.jpg

183 ms

store-logos.004.jpg

store-logos.004.jpg

182 ms

store-logos.003.jpg

store-logos.003.jpg

181 ms

store-logos.002.jpg

store-logos.002.jpg

883 ms

store-logos.001.jpg

store-logos.001.jpg

211 ms

license-logos.014.jpg

license-logos.014.jpg

419 ms

license-logos.013.jpg

license-logos.013.jpg

539 ms

license-logos.012.jpg

license-logos.012.jpg

540 ms

license-logos.011.jpg

license-logos.011.jpg

540 ms

license-logos.010.jpg

license-logos.010.jpg

922 ms

license-logos.009.jpg

license-logos.009.jpg

540 ms

license-logos.008.jpg

license-logos.008.jpg

541 ms

license-logos.007.jpg

license-logos.007.jpg

543 ms

license-logos.006.jpg

license-logos.006.jpg

542 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

23 ms

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

36 ms

pxiByp8kv8JHgFVrLDz8Z1xlEA.ttf

pxiByp8kv8JHgFVrLDz8Z1xlEA.ttf

62 ms

pxiByp8kv8JHgFVrLFj_Z1xlEA.ttf

pxiByp8kv8JHgFVrLFj_Z1xlEA.ttf

82 ms

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

85 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

84 ms

license-logos.005.jpg

license-logos.005.jpg

525 ms

license-logos.004.jpg

license-logos.004.jpg

492 ms

license-logos.003.jpg

license-logos.003.jpg

492 ms

license-logos.002.jpg

license-logos.002.jpg

449 ms

license-logos.001.jpg

license-logos.001.jpg

923 ms

our-brands-580x320.jpg

our-brands-580x320.jpg

447 ms

reviews-580x320.jpg

reviews-580x320.jpg

446 ms

www-player.css

www-player.css

19 ms

www-embed-player.js

www-embed-player.js

43 ms

base.js

base.js

71 ms

ad_status.js

ad_status.js

184 ms

zF_vPuIB9TmKXIhqGvs4Q-1RpaRIMS8epygYjX9fevg.js

zF_vPuIB9TmKXIhqGvs4Q-1RpaRIMS8epygYjX9fevg.js

144 ms

embed.js

embed.js

59 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

14 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

24 ms

id

id

22 ms

Create

Create

135 ms

GenerateIT

GenerateIT

17 ms

Accessibility Review

universalbrands.com.au accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

universalbrands.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

universalbrands.com.au SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Universalbrands.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Universalbrands.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

universalbrands.com.au

Open Graph description is not detected on the main page of Universal Brands. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: