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universallincoln.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

universallincoln.com

New & Used Lincoln Dealer | Serving Calgary, Strathmore & Airdrie, AB | Universal Lincoln

Page Load Speed

3.5 sec in total

First Response

31 ms

Resources Loaded

3 sec

Page Rendered

475 ms

universallincoln.com screenshot

About Website

Welcome to universallincoln.com homepage info - get ready to check Universal Lincoln best content right away, or after learning these important things about universallincoln.com

Are you a Calgary-area luxury car shopper that’s on the hunt for one of the exquisitely-crafted Lincoln models? Do you value a dealership that places customer service as a number one priority? If so, ...

Visit universallincoln.com

Key Findings

We analyzed Universallincoln.com page load time and found that the first response time was 31 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

universallincoln.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value22.2 s

0/100

25%

SI (Speed Index)

Value15.0 s

1/100

10%

TBT (Total Blocking Time)

Value4,210 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.189

65/100

15%

TTI (Time to Interactive)

Value27.0 s

0/100

10%

Network Requests Diagram

universallincoln.com

31 ms

www.universallincoln.com

738 ms

gtm.js

90 ms

css

39 ms

jquery-3.4.0.min.js

30 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 48% of them (26 requests) were addressed to the original Universallincoln.com, 11% (6 requests) were made to Static.foxdealer.com and 7% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Universallincoln.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 713.9 kB (27%)

Content Size

2.7 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Universallincoln.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 215.5 kB

  • Original 295.4 kB
  • After minification 293.0 kB
  • After compression 79.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 215.5 kB or 73% of the original size.

Image Optimization

-17%

Potential reduce by 322.2 kB

  • Original 1.9 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Universal Lincoln needs image optimization as it can save up to 322.2 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-35%

Potential reduce by 171.5 kB

  • Original 490.9 kB
  • After minification 490.9 kB
  • After compression 319.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 171.5 kB or 35% of the original size.

CSS Optimization

-20%

Potential reduce by 4.7 kB

  • Original 23.7 kB
  • After minification 23.7 kB
  • After compression 19.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Universallincoln.com needs all CSS files to be minified and compressed as it can save up to 4.7 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (75%)

Requests Now

48

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Universal Lincoln. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

universallincoln.com

universallincoln.com

31 ms

www.universallincoln.com

www.universallincoln.com

738 ms

gtm.js

gtm.js

90 ms

css

css

39 ms

jquery-3.4.0.min.js

jquery-3.4.0.min.js

30 ms

hstyles_minify.css

hstyles_minify.css

750 ms

cookieblocker.min.css

cookieblocker.min.css

77 ms

hscripts_minify.js

hscripts_minify.js

692 ms

jquery.js

jquery.js

453 ms

app.js

app.js

584 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

99 ms

formreset.min.css

formreset.min.css

93 ms

datepicker.min.css

datepicker.min.css

406 ms

formsmain.min.css

formsmain.min.css

103 ms

readyclass.min.css

readyclass.min.css

103 ms

browsers.min.css

browsers.min.css

130 ms

js

js

139 ms

fdi_maps.js

fdi_maps.js

141 ms

complianz.min.js

complianz.min.js

191 ms

migrate.min.js

migrate.min.js

193 ms

wp-embed.min.js

wp-embed.min.js

193 ms

core.min.js

core.min.js

216 ms

datepicker.min.js

datepicker.min.js

227 ms

jquery.json.min.js

jquery.json.min.js

244 ms

gravityforms.min.js

gravityforms.min.js

255 ms

datepicker.min.js

datepicker.min.js

273 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

284 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

300 ms

fscripts_minify.js

fscripts_minify.js

1047 ms

js

js

87 ms

swap.js

swap.js

111 ms

js

js

79 ms

oem_override.scss

oem_override.scss

427 ms

app.js

app.js

414 ms

analytics.js

analytics.js

227 ms

universal-lincoln-bw-emblem-768x122.png

universal-lincoln-bw-emblem-768x122.png

411 ms

image-2022-11-25T095629.092.png

image-2022-11-25T095629.092.png

422 ms

3225.js

3225.js

410 ms

hstyles_minify.css

hstyles_minify.css

216 ms

ProximaNova-Regular.woff

ProximaNova-Regular.woff

378 ms

ProximaNova-Light.woff

ProximaNova-Light.woff

755 ms

icomoon.woff

icomoon.woff

377 ms

bg-about-2.png

bg-about-2.png

434 ms

player_api

player_api

422 ms

collect

collect

118 ms

collect

collect

177 ms

collect

collect

169 ms

dealer-reviews

dealer-reviews

87 ms

www.universallincoln.com.json

www.universallincoln.com.json

226 ms

js

js

42 ms

collect

collect

142 ms

www-widgetapi.js

www-widgetapi.js

6 ms

ga-audiences

ga-audiences

36 ms

e6bef30d7356a9e918a8179ec68a1728.js

e6bef30d7356a9e918a8179ec68a1728.js

14 ms

Accessibility Review

universallincoln.com accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

universallincoln.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

universallincoln.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Universallincoln.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Universallincoln.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

universallincoln.com

Open Graph data is detected on the main page of Universal Lincoln. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: