Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

unsuitable.co

One Black Bear - A fiercely independent creative agency

Page Load Speed

3 sec in total

First Response

179 ms

Resources Loaded

1.9 sec

Page Rendered

920 ms

unsuitable.co screenshot

About Website

Click here to check amazing Unsuitable content. Otherwise, check out these important facts you probably never knew about unsuitable.co

Est. 2003. Birmingham's award winning full-service agency delivering strategic marketing, advertising, design, branding, social, PR, web, digital & research

Visit unsuitable.co

Key Findings

We analyzed Unsuitable.co page load time and found that the first response time was 179 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

unsuitable.co performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.402

25/100

15%

TTI (Time to Interactive)

Value5.9 s

66/100

10%

Network Requests Diagram

unsuitable.co

179 ms

oneblackbear.com

533 ms

js

77 ms

script.js

171 ms

css

42 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Unsuitable.co, 80% (28 requests) were made to Oneblackbear.com and 6% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (976 ms) relates to the external source Oneblackbear.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 861.8 kB (10%)

Content Size

8.7 MB

After Optimization

7.8 MB

In fact, the total size of Unsuitable.co main page is 8.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 8.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 20.7 kB

  • Original 25.3 kB
  • After minification 21.1 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.2 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.7 kB or 82% of the original size.

Image Optimization

-10%

Potential reduce by 825.6 kB

  • Original 8.5 MB
  • After minification 7.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Unsuitable images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 12.1 kB

  • Original 109.9 kB
  • After minification 109.9 kB
  • After compression 97.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.1 kB or 11% of the original size.

CSS Optimization

-7%

Potential reduce by 3.5 kB

  • Original 48.1 kB
  • After minification 48.1 kB
  • After compression 44.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unsuitable.co has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (29%)

Requests Now

31

After Optimization

22

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unsuitable. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

unsuitable.co accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

unsuitable.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

unsuitable.co SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unsuitable.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Unsuitable.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Unsuitable. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: