Report Summary

  • 60

    Performance

    Renders faster than
    76% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

upperdog.co.uk

Upperdog: Digital Marketing & Web Design Agency Bournemouth

Page Load Speed

7.1 sec in total

First Response

2.2 sec

Resources Loaded

4.5 sec

Page Rendered

420 ms

upperdog.co.uk screenshot

About Website

Welcome to upperdog.co.uk homepage info - get ready to check Upperdog best content for United States right away, or after learning these important things about upperdog.co.uk

Upperdog are a strategic digital marketing agency in Bournemouth. Our services include SEO, PPC, paid social, website design and development. Get a proposal today!

Visit upperdog.co.uk

Key Findings

We analyzed Upperdog.co.uk page load time and found that the first response time was 2.2 sec and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

upperdog.co.uk performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

30/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value230 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.2 s

25/100

10%

Network Requests Diagram

upperdog.co.uk

2242 ms

stw1bnu.js

162 ms

animations.css

318 ms

main.css

208 ms

mappress.css

389 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 54% of them (43 requests) were addressed to the original Upperdog.co.uk, 11% (9 requests) were made to Apis.google.com and 11% (9 requests) were made to 41.media.tumblr.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Upperdog.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 754.5 kB (19%)

Content Size

4.0 MB

After Optimization

3.3 MB

In fact, the total size of Upperdog.co.uk main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 50.1 kB

  • Original 61.7 kB
  • After minification 58.2 kB
  • After compression 11.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.1 kB or 81% of the original size.

Image Optimization

-7%

Potential reduce by 226.9 kB

  • Original 3.3 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Upperdog images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 238.6 kB

  • Original 350.4 kB
  • After minification 342.2 kB
  • After compression 111.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 238.6 kB or 68% of the original size.

CSS Optimization

-89%

Potential reduce by 239.0 kB

  • Original 267.6 kB
  • After minification 173.0 kB
  • After compression 28.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Upperdog.co.uk needs all CSS files to be minified and compressed as it can save up to 239.0 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (39%)

Requests Now

76

After Optimization

46

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Upperdog. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

upperdog.co.uk accessibility score

87

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

upperdog.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

upperdog.co.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Upperdog.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Upperdog.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Upperdog. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: