Tools & Wizards About Us
upswellmarketing.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

upswellmarketing.com

UpSwell Marketing - The Direct Response Marketing Experts

Page Load Speed

3.6 sec in total

First Response

53 ms

Resources Loaded

2 sec

Page Rendered

1.5 sec

upswellmarketing.com screenshot

About Website

Visit upswellmarketing.com now to see the best up-to-date Up Swell Marketing content for United States and also check out these interesting facts you probably never knew about upswellmarketing.com

We are UpSwell Marketing, the direct response marketing experts specializing in auto repair, fitness, dental, and small business marketing.

Visit upswellmarketing.com

Key Findings

We analyzed Upswellmarketing.com page load time and found that the first response time was 53 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

upswellmarketing.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value18.5 s

0/100

25%

SI (Speed Index)

Value18.0 s

0/100

10%

TBT (Total Blocking Time)

Value6,620 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value20.3 s

2/100

10%

Network Requests Diagram

upswellmarketing.com

53 ms

upswellmarketing.com

133 ms

jquery.min.js

121 ms

jquery-migrate.min.js

148 ms

rhlwe4z6mf.jsonp

31 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 78% of them (72 requests) were addressed to the original Upswellmarketing.com, 9% (8 requests) were made to Fast.wistia.com and 2% (2 requests) were made to Js.hsforms.net. The less responsive or slowest element that took the longest time to load (996 ms) belongs to the original domain Upswellmarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 690.4 kB (29%)

Content Size

2.4 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Upswellmarketing.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 940.0 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 563.2 kB

  • Original 652.6 kB
  • After minification 640.3 kB
  • After compression 89.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 563.2 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 380 B

  • Original 821.9 kB
  • After minification 821.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Up Swell Marketing images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 126.9 kB

  • Original 940.0 kB
  • After minification 940.0 kB
  • After compression 813.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 126.9 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (41%)

Requests Now

88

After Optimization

52

  • Images
  • JavaScript

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Up Swell Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

upswellmarketing.com

upswellmarketing.com

53 ms

upswellmarketing.com

upswellmarketing.com

133 ms

jquery.min.js

jquery.min.js

121 ms

jquery-migrate.min.js

jquery-migrate.min.js

148 ms

rhlwe4z6mf.jsonp

rhlwe4z6mf.jsonp

31 ms

E-v1.js

E-v1.js

46 ms

v2.js

v2.js

58 ms

magnific-popups.js

magnific-popups.js

246 ms

6332891.js

6332891.js

82 ms

scripts.min.js

scripts.min.js

385 ms

es6-promise.auto.min.js

es6-promise.auto.min.js

383 ms

api.js

api.js

50 ms

recaptcha.js

recaptcha.js

383 ms

common.js

common.js

365 ms

dsm-easy-tb.js

dsm-easy-tb.js

248 ms

toolbox-scripts.js

toolbox-scripts.js

382 ms

replaceme.min.js

replaceme.min.js

383 ms

frontend.min.js

frontend.min.js

382 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

501 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

494 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

493 ms

swiper-bundle.min.js

swiper-bundle.min.js

454 ms

frontend.min.js

frontend.min.js

493 ms

frontend.min.js

frontend.min.js

456 ms

frontend.min.js

frontend.min.js

493 ms

jquery.fitvids.js

jquery.fitvids.js

532 ms

sticky-elements.js

sticky-elements.js

729 ms

gtm.js

gtm.js

238 ms

342 ms

swatch

swatch

203 ms

upswell-preloader.gif

upswell-preloader.gif

846 ms

UpSwell-Logo-Blue-RGB_150x150.jpg

UpSwell-Logo-Blue-RGB_150x150.jpg

558 ms

preloader.gif

preloader.gif

637 ms

mechanic.jpg

mechanic.jpg

845 ms

fitness-industry.jpg

fitness-industry.jpg

559 ms

dental-industry.jpg

dental-industry.jpg

637 ms

hvac-industry.jpg

hvac-industry.jpg

845 ms

restaurant-industry.jpg

restaurant-industry.jpg

843 ms

pest-control-industry.jpg

pest-control-industry.jpg

844 ms

salon_spas-industry.jpg

salon_spas-industry.jpg

844 ms

health-wellness-industry.jpg

health-wellness-industry.jpg

914 ms

auto-care-center-logo.webp

auto-care-center-logo.webp

916 ms

crunch-fitness-logo-org-ftimg2.png

crunch-fitness-logo-org-ftimg2.png

916 ms

Sunauto-logo.webp

Sunauto-logo.webp

916 ms

foreyes-logo.webp

foreyes-logo.webp

917 ms

AAA-Car-Care_logo.png

AAA-Car-Care_logo.png

914 ms

ARS-logo.webp

ARS-logo.webp

996 ms

Meineke-logo.webp

Meineke-logo.webp

923 ms

bodybar-logo.jpg

bodybar-logo.jpg

923 ms

bridge-stone-logo.jpeg

bridge-stone-logo.jpeg

806 ms

wistia-mux.js

wistia-mux.js

79 ms

fa-solid-900.woff

fa-solid-900.woff

713 ms

modules.woff

modules.woff

814 ms

logo-exercise-coach.jpg

logo-exercise-coach.jpg

790 ms

tirepros-logo.webp

tirepros-logo.webp

788 ms

strickland-brothers-logo2.jpg

strickland-brothers-logo2.jpg

921 ms

stretchzone-logo.jpg

stretchzone-logo.jpg

921 ms

Dental-Cards-500x500-square.jpg

Dental-Cards-500x500-square.jpg

837 ms

banner.js

banner.js

151 ms

collectedforms.js

collectedforms.js

149 ms

fb.js

fb.js

149 ms

6332891.js

6332891.js

208 ms

recaptcha__en.js

recaptcha__en.js

129 ms

flashPlayer.js

flashPlayer.js

108 ms

Fitness-Plastic-Mailer-500x500-square.jpg

Fitness-Plastic-Mailer-500x500-square.jpg

849 ms

hubspotForm.js

hubspotForm.js

87 ms

customerLogo.js

customerLogo.js

134 ms

js

js

125 ms

Auto-Bifold-500x500-1.jpg

Auto-Bifold-500x500-1.jpg

816 ms

General-Envelope-500x500-1.jpg

General-Envelope-500x500-1.jpg

811 ms

upswell-pattern-blue.jpg

upswell-pattern-blue.jpg

877 ms

apple-applications-apps-cell-phone-500x500-1.jpg

apple-applications-apps-cell-phone-500x500-1.jpg

877 ms

paid-search-500x500-1.jpg

paid-search-500x500-1.jpg

875 ms

email_marketing-500x500-1.jpg

email_marketing-500x500-1.jpg

842 ms

TDA_Laptop-500x500-1.jpg

TDA_Laptop-500x500-1.jpg

839 ms

auto-repair-testimonial-grey2.jpg

auto-repair-testimonial-grey2.jpg

645 ms

5stars.png

5stars.png

649 ms

upswell-cta-grey3.jpg

upswell-cta-grey3.jpg

628 ms

AdobeStock_430458359_web.jpg

AdobeStock_430458359_web.jpg

624 ms

AdobeStock_268130777_web.jpg

AdobeStock_268130777_web.jpg

450 ms

AdobeStock_649626991_web.jpg

AdobeStock_649626991_web.jpg

478 ms

shutterstock_1350138593-web.jpg

shutterstock_1350138593-web.jpg

533 ms

shutterstock_337043012-web.jpg

shutterstock_337043012-web.jpg

523 ms

shutterstock_2019434882-web.jpg

shutterstock_2019434882-web.jpg

531 ms

Partner-RGB.png

Partner-RGB.png

518 ms

BestBrightest2022-logo.png

BestBrightest2022-logo.png

509 ms

BestandBrightest2023-logo2.jpg

BestandBrightest2023-logo2.jpg

472 ms

Upswell-logo-wht.png

Upswell-logo-wht.png

625 ms

thumbnail_general-reports-1.png

thumbnail_general-reports-1.png

659 ms

Digital-Splash-popup-web.jpg

Digital-Splash-popup-web.jpg

543 ms

v2.js

v2.js

77 ms

skip.png

skip.png

77 ms

Accessibility Review

upswellmarketing.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

upswellmarketing.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

upswellmarketing.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Upswellmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Upswellmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

upswellmarketing.com

Open Graph data is detected on the main page of Up Swell Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: