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Page load speed analysis

  • 60/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    308 ms

  • Resources loaded

    3.4 sec

  • Page rendered

    585 ms

  • Total page load time

    4.3 sec

Welcome to homepage info - get ready to check Urban Drinks best content for France right away, or after learning these important things about

We analyzed page load time and found that the first response time was 308 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 141.4 kB
    Images 808.0 kB
    Javascripts 336.3 kB
    CSS 113.8 kB

    In fact, the total size of main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 808.0 kB which makes up the majority of the site volume.

    • Original 141.4 kB
    • After minification 125.6 kB
    • After compression 19.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 122.1 kB or 86% of the original size.

    • Original 808.0 kB
    • After optimization 777.2 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Drinks images are well optimized though.

    • Original 336.3 kB
    • After minification 322.1 kB
    • After compression 94.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 241.5 kB or 72% of the original size.

    • Original 113.8 kB
    • After minification 97.5 kB
    • After compression 16.0 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 97.8 kB or 86% of the original size.

Network requests diagram

  • piwik.js
  • reset-fonts-grids.css
  • container.css
  • stylesheet.css
  • yahoo-dom-event.js
  • element-min.js
  • container-min.js
  • menu-min.js
  • dragdrop-min.js
  • slider-min.js
  • site.js
  • age_verification.js
  • lytebox.css
  • lytebox.js
  • stars.css
  • piwik.php
  • analytics.js
  • bg_top_bar.png
  • top_bar_anmelden.png
  • top_bar_input.png
  • top_bar_btn.png
  • top_bar_phone.png
  • top_bar_sb.png
  • top_bar_search.png
  • top_bar_sb_input.png
  • main_menu_l_0.png
  • main_menu_l_1.png
  • main_menu_l_2.png
  • main_menu_l_3.png
  • main_menu_l_4.png
  • main_menu_l_5.png
  • main_menu_l_6.png
  • main_menu_l_7.png
  • main_menu_l_8.png
  • main_menu_l_9.png
  • main_menu_l_10.png
  • main_menu_l_11.png
  • main_menu_l_12.png
  • um_register.png
  • um_marken.png
  • um_aboutus.png
  • um_accessoires.png
  • um_giftideas.png
  • um_new.png
  • um_angebote.png
  • um_softdrinks.png
  • um_stars.png
  • basket.png
  • stars_teaser.jpg
  • marken_teaser.jpg
  • 1317_0.jpg
  • pricebox_l.png
  • pricebox_r.png
  • button_product_more.png
  • paypal.png
  • visa.png
  • mastercard.png
  • american_express.png
  • dhl.png
  • ups.png
  • alcoolinfoservice.png
  • scroll_iframe.php
  • collect
  • animation-min.js
  • 1843_0.jpg
  • 1431_0.jpg
  • 730_0.jpg
  • 1180_0.jpg
  • 978_0.jpg
  • 2086_0.jpg
  • 45_0.jpg
  • 952_0.jpg
  • 266_0.jpg
  • 2200_0.jpg
  • 2186_0.jpg
  • main_top_middle.png
  • main_right.png
  • main_left.png
  • bg_header.png
  • main_menu_bar_shadow.png
  • main_menu_bar_item_spacer.png
  • main_menu_bar_item_first_bg.png
  • main_menu_bar_item_bg.png
  • main_menu_bar_item_last_bg.png
  • user_menu_tm.png
  • user_menu_tl.png
  • user_menu_tr.png
  • user_menu_mr.png
  • user_menu_ml.png
  • basket.png
  • user_menu_bm.png
  • user_menu_bl.png
  • user_menu_br.png
  • pricebox_bg.png
  • main_bottom_middle.png
  • main_top_right.png
  • main_top_left.png
  • main_bottom_right.png
  • main_bottom_left.png
  • av_bg.png
  • user_menu_r_ov_j.png
  • chv_aurora.jpg
  • pepesza.jpg
  • heisenberg.jpg
  • popcorn_sutton.jpg
  • firestarter.jpg
  • gtv.jpg
  • chv.jpg
  • Patron-Stars.jpg
  • jeremy-Stars.jpg
  • main_img_scroll_vg_t.png
  • main_img_scroll_vg_l.png
  • main_img_scroll_vg_r.png
  • main_img_scroll_vg_b.png
  • prev.png
  • next.png

Our browser made a total of 118 requests to load all elements on the main page. We found that 22% of them (26 requests) were addressed to the original, 75% (88 requests) were made to and 2% (2 requests) were made to The less responsive or slowest element that took the longest time to load (962 ms) relates to the external source

Additional info on


The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Drinks. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 299
NS 21599
NS 21599

21599 Mname:
Serial: 2016060104
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 86400
MX 21599 Pri: 15

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 99.2% of all visits is France. It lies approximately 420 miles away from the server location (Germany) and such a small distance can positively affect website speed, as data can travel really fast between those locations.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Urban Drinks. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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