8.5 sec in total
760 ms
7.4 sec
402 ms
Welcome to urbanbaby.com.au homepage info - get ready to check Urban Baby best content for Australia right away, or after learning these important things about urbanbaby.com.au
Discover beautiful baby essentials, premium & organic baby gifts and furniture. Conveniently delivered to your door with our fast dispatch services. Free shipping over $99* or Click & Collect from Syd...
Visit urbanbaby.com.auWe analyzed Urbanbaby.com.au page load time and found that the first response time was 760 ms and then it took 7.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
urbanbaby.com.au performance score
name
value
score
weighting
Value3.5 s
35/100
10%
Value10.8 s
0/100
25%
Value13.1 s
2/100
10%
Value15,180 ms
0/100
30%
Value0.022
100/100
15%
Value22.5 s
1/100
10%
760 ms
1005 ms
531 ms
475 ms
1426 ms
Our browser made a total of 137 requests to load all elements on the main page. We found that 68% of them (93 requests) were addressed to the original Urbanbaby.com.au, 9% (12 requests) were made to Static.xx.fbcdn.net and 4% (6 requests) were made to Secure.livechatinc.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Urbanbaby.com.au.
Page size can be reduced by 1.1 MB (56%)
2.0 MB
877.2 kB
In fact, the total size of Urbanbaby.com.au main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.
Potential reduce by 146.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 65.9 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 146.9 kB or 89% of the original size.
Potential reduce by 26.3 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Baby images are well optimized though.
Potential reduce by 742.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 742.9 kB or 70% of the original size.
Potential reduce by 217.6 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbanbaby.com.au needs all CSS files to be minified and compressed as it can save up to 217.6 kB or 85% of the original size.
Number of requests can be reduced by 53 (42%)
126
73
The browser has sent 126 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Baby. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.
urbanbaby.com.au
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www.urbanbaby.com.au
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sf.epk.min.css
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urbanbaby.com.au accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
[aria-hidden="true"] elements contain focusable descendents
ARIA input fields do not have accessible names
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
[aria-*] attributes do not have valid values
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
[id] attributes on active, focusable elements are not unique
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
urbanbaby.com.au best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
urbanbaby.com.au SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbanbaby.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Urbanbaby.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
urbanbaby.com.au
Open Graph description is not detected on the main page of Urban Baby. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: