Tools & Wizards About Us
urbanbaby.com.au screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

urbanbaby.com.au

UrbanBaby Shop - Practical Stylish Innovative– UrbanBaby shop

Page Load Speed

4.6 sec in total

First Response

748 ms

Resources Loaded

2.9 sec

Page Rendered

896 ms

urbanbaby.com.au screenshot

About Website

Welcome to urbanbaby.com.au homepage info - get ready to check Urban Baby best content for Australia right away, or after learning these important things about urbanbaby.com.au

Discover beautiful baby essentials, premium & organic baby gifts and furniture. Conveniently delivered to your door with our fast dispatch services. Free shipping over $99* or Click & Collect from Syd...

Visit urbanbaby.com.au

Key Findings

We analyzed Urbanbaby.com.au page load time and found that the first response time was 748 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

urbanbaby.com.au performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value5.6 s

52/100

10%

TBT (Total Blocking Time)

Value2,390 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.041

99/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

www.urbanbaby.com.au

748 ms

styles.css

68 ms

preloads.js

419 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

66 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

341 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 41% of them (17 requests) were addressed to the original Urbanbaby.com.au, 20% (8 requests) were made to Static.klaviyo.com and 5% (2 requests) were made to Widget.gotolstoy.com. The less responsive or slowest element that took the longest time to load (771 ms) relates to the external source App.backinstock.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 364.2 kB (43%)

Content Size

847.7 kB

After Optimization

483.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Urbanbaby.com.au main page is 847.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 423.0 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 363.7 kB

  • Original 423.0 kB
  • After minification 366.9 kB
  • After compression 59.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 56.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 363.7 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.1 kB
  • After minification 3.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Baby images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 448 B

  • Original 380.5 kB
  • After minification 380.4 kB
  • After compression 380.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 43 B

  • Original 41.2 kB
  • After minification 41.2 kB
  • After compression 41.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbanbaby.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (85%)

Requests Now

33

After Optimization

5

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Baby. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.urbanbaby.com.au

www.urbanbaby.com.au

748 ms

styles.css

styles.css

68 ms

preloads.js

preloads.js

419 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

66 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

341 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

62 ms

widget.js

widget.js

415 ms

widget.js

widget.js

419 ms

klaviyo.js

klaviyo.js

421 ms

analytics.js

analytics.js

401 ms

vendor.min.js

vendor.min.js

29 ms

theme.js

theme.js

384 ms

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

369 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

367 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

366 ms

logo_short_test_320x.png

logo_short_test_320x.png

227 ms

optimanova_n4.4a1f98c8389acb3d0e4e06955d971ac0cb806edb.woff

optimanova_n4.4a1f98c8389acb3d0e4e06955d971ac0cb806edb.woff

226 ms

optimanova_n5.5c9abb88838a85b3464876c70b4c832db80829f5.woff

optimanova_n5.5c9abb88838a85b3464876c70b4c832db80829f5.woff

223 ms

optimanova_n6.b7e286a97895b50f1f9d0210b97f58de9add54c8.woff

optimanova_n6.b7e286a97895b50f1f9d0210b97f58de9add54c8.woff

228 ms

optimanova_n7.51d238ff7eb88f28d3fd5c87e45068db78677605.woff

optimanova_n7.51d238ff7eb88f28d3fd5c87e45068db78677605.woff

227 ms

zurichextended_n7.7ed3f28597855d1376d98442e6176fdb63b8766a.woff

zurichextended_n7.7ed3f28597855d1376d98442e6176fdb63b8766a.woff

132 ms

8AAngBY2BkYGDgA2IJBhBgAvKZGViBJAuYxwAABJsAOgAAeAFjYGBgZACCk535hiD60tn0azAaAEqpB6wAAA==

8AAngBY2BkYGDgA2IJBhBgAvKZGViBJAuYxwAABJsAOgAAeAFjYGBgZACCk535hiD60tn0azAaAEqpB6wAAA==

2 ms

collect

collect

169 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

232 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

233 ms

runtime.eeee922c197686a9e930.js

runtime.eeee922c197686a9e930.js

15 ms

sharedUtils.00081c57cddd29832b4e.js

sharedUtils.00081c57cddd29832b4e.js

158 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

158 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

163 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

164 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

169 ms

signup_forms.3c339f68eee3e750afea.js

signup_forms.3c339f68eee3e750afea.js

168 ms

js

js

242 ms

loader.js

loader.js

190 ms

.js

.js

153 ms

base.css

base.css

33 ms

newtrackingscript.min.js

newtrackingscript.min.js

141 ms

24863_1675165827.js

24863_1675165827.js

771 ms

instafeed-7bf19c347bc36caf0f71db00547c82ce.js

instafeed-7bf19c347bc36caf0f71db00547c82ce.js

129 ms

afterpay-attract-widget.js

afterpay-attract-widget.js

137 ms

installed.js

installed.js

199 ms

Accessibility Review

urbanbaby.com.au accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

urbanbaby.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

urbanbaby.com.au SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbanbaby.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Urbanbaby.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

urbanbaby.com.au

Open Graph data is detected on the main page of Urban Baby. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: