Report Summary

  • 18

    Performance

    Renders faster than
    35% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

urbandecay.co.uk

Urban Decay UK - Official Site - Cosmetics & Cruelty-Free Makeup

Page Load Speed

6 sec in total

First Response

1.2 sec

Resources Loaded

4.4 sec

Page Rendered

372 ms

urbandecay.co.uk screenshot

About Website

Welcome to urbandecay.co.uk homepage info - get ready to check Urban Decay best content for United Kingdom right away, or after learning these important things about urbandecay.co.uk

Badass cruelty-free, high-pigment makeup. Colour that goes all day and lasts all night. Unsubscribe from beauty telling you to be pretty. Be PRETTY DIFFERENT.

Visit urbandecay.co.uk

Key Findings

We analyzed Urbandecay.co.uk page load time and found that the first response time was 1.2 sec and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

urbandecay.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value940 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.72

6/100

15%

TTI (Time to Interactive)

Value11.4 s

19/100

10%

Network Requests Diagram

index.aspx

1183 ms

ccommon.css.axd

245 ms

czone_header.css

167 ms

czone_footer.css

164 ms

czone_popin.css

181 ms

Our browser made a total of 133 requests to load all elements on the main page. We found that 67% of them (89 requests) were addressed to the original Urbandecay.co.uk, 17% (22 requests) were made to Secure.urbandecay.co.uk and 2% (3 requests) were made to Bcp.crwdcntrl.net. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Urbandecay.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.4 MB (56%)

Content Size

4.2 MB

After Optimization

1.9 MB

In fact, the total size of Urbandecay.co.uk main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 78.8 kB

  • Original 93.7 kB
  • After minification 80.2 kB
  • After compression 14.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.4 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 78.8 kB or 84% of the original size.

Image Optimization

-50%

Potential reduce by 1.6 MB

  • Original 3.2 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Urban Decay needs image optimization as it can save up to 1.6 MB or 50% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 672.6 kB

  • Original 918.7 kB
  • After minification 824.0 kB
  • After compression 246.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 672.6 kB or 73% of the original size.

CSS Optimization

-83%

Potential reduce by 13.4 kB

  • Original 16.2 kB
  • After minification 10.3 kB
  • After compression 2.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbandecay.co.uk needs all CSS files to be minified and compressed as it can save up to 13.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 65 (50%)

Requests Now

129

After Optimization

64

The browser has sent 129 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Decay. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

urbandecay.co.uk accessibility score

100

Accessibility Issues

Best Practices

urbandecay.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

urbandecay.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbandecay.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Urbandecay.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Urban Decay. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: