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urbandecaycosmetics.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

urbandecaycosmetics.com

Urban Decay Official Site - Cosmetics & Cruelty-Free Makeup

Page Load Speed

4.1 sec in total

First Response

289 ms

Resources Loaded

3.3 sec

Page Rendered

534 ms

urbandecaycosmetics.com screenshot

About Website

Click here to check amazing Urban Decay Cosmetics content. Otherwise, check out these important facts you probably never knew about urbandecaycosmetics.com

Badass cruelty-free, high-pigment makeup. Color that goes all day and lasts all night. Unsubscribe from beauty telling you to be pretty. Be PRETTY DIFFERENT.

Visit urbandecaycosmetics.com

Key Findings

We analyzed Urbandecaycosmetics.com page load time and found that the first response time was 289 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

urbandecaycosmetics.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value20.0 s

0/100

10%

TBT (Total Blocking Time)

Value11,220 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.408

24/100

15%

TTI (Time to Interactive)

Value38.3 s

0/100

10%

Network Requests Diagram

urbandecaycosmetics.com

289 ms

www.urbandecay.com

565 ms

qSp99f6TuQ

104 ms

update

33 ms

fonts.css

60 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Urbandecaycosmetics.com, 31% (49 requests) were made to Demandware.edgesuite.net and 7% (11 requests) were made to Urbandecay.com. The less responsive or slowest element that took the longest time to load (565 ms) relates to the external source Urbandecay.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (48%)

Content Size

4.3 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Urbandecaycosmetics.com main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-52%

Potential reduce by 287 B

  • Original 555 B
  • After minification 546 B
  • After compression 268 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 287 B or 52% of the original size.

Image Optimization

-2%

Potential reduce by 43.0 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Decay Cosmetics images are well optimized though.

JavaScript Optimization

-79%

Potential reduce by 995.1 kB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 260.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 995.1 kB or 79% of the original size.

CSS Optimization

-87%

Potential reduce by 1.0 MB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 151.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbandecaycosmetics.com needs all CSS files to be minified and compressed as it can save up to 1.0 MB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 81 (56%)

Requests Now

145

After Optimization

64

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 145 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Decay Cosmetics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

urbandecaycosmetics.com

urbandecaycosmetics.com

289 ms

www.urbandecay.com

www.urbandecay.com

565 ms

qSp99f6TuQ

qSp99f6TuQ

104 ms

update

update

33 ms

fonts.css

fonts.css

60 ms

style-full.css

style-full.css

253 ms

summer-2015.css

summer-2015.css

59 ms

dwac-14.8.js

dwac-14.8.js

12 ms

jquery.min.js

jquery.min.js

6 ms

gigya.css

gigya.css

11 ms

socialize.js

socialize.js

47 ms

Demandware.Gigya.js

Demandware.Gigya.js

12 ms

loop.css

loop.css

11 ms

build.min.js

build.min.js

66 ms

Demandware.Gigya.ShareBar.js

Demandware.Gigya.ShareBar.js

17 ms

jquery-ui.min.js

jquery-ui.min.js

16 ms

9749fe08-4361-428e-949c-729b06db2698.js

9749fe08-4361-428e-949c-729b06db2698.js

46 ms

gigyaGAIntegration.js

gigyaGAIntegration.js

47 ms

p13n.js

p13n.js

38 ms

main.js

main.js

56 ms

le-mtagconfig.js

le-mtagconfig.js

26 ms

conversion.js

conversion.js

43 ms

WebEvent.js

WebEvent.js

25 ms

dwanalytics.js

dwanalytics.js

28 ms

gretel.min.js

gretel.min.js

52 ms

qSp99f6TuQ

qSp99f6TuQ

90 ms

geoip

geoip

26 ms

ip

ip

25 ms

2d78ed

2d78ed

78 ms

general.js

general.js

9 ms

esi2.js

esi2.js

89 ms

loop.js

loop.js

51 ms

logo.png

logo.png

21 ms

NSOneAndDone_MegaNavPromo_031516_new.jpg

NSOneAndDone_MegaNavPromo_031516_new.jpg

21 ms

BeachedBronzer_MegaNavPromo_031516_new.jpg

BeachedBronzer_MegaNavPromo_031516_new.jpg

21 ms

RevolutionLipGloss_MegaNavPromo_031516.jpg

RevolutionLipGloss_MegaNavPromo_031516.jpg

21 ms

TheUDEditthumbnail.jpg

TheUDEditthumbnail.jpg

21 ms

thevioletundergroundthumbnail.jpg

thevioletundergroundthumbnail.jpg

23 ms

aboutthumbnail.jpg

aboutthumbnail.jpg

22 ms

videothumbnail.jpg

videothumbnail.jpg

23 ms

stealourlooksthumbnail.jpg

stealourlooksthumbnail.jpg

24 ms

olapicthumbnail.jpg

olapicthumbnail.jpg

24 ms

pressthumbnail.jpg

pressthumbnail.jpg

24 ms

UVEdge_FooterIcon.png

UVEdge_FooterIcon.png

25 ms

logo_footer_2.png

logo_footer_2.png

25 ms

logo_footer_3.png

logo_footer_3.png

26 ms

logo_footer_4.png

logo_footer_4.png

25 ms

activityi;src=4005618;type=homep828;cat=homep554;ord=5457672963384.539

activityi;src=4005618;type=homep828;cat=homep554;ord=5457672963384.539

48 ms

bg_header.jpg

bg_header.jpg

29 ms

bg_underline.png

bg_underline.png

28 ms

loyalty-header-link.png

loyalty-header-link.png

29 ms

bg_footer.jpg

bg_footer.jpg

56 ms

conversion.gif

conversion.gif

53 ms

fbds.js

fbds.js

271 ms

loop-full.js

loop-full.js

218 ms

2D78ED_B_0.woff

2D78ED_B_0.woff

217 ms

2D78ED_2_0.woff

2D78ED_2_0.woff

216 ms

urbde-ico.ttf

urbde-ico.ttf

200 ms

iui3

iui3

167 ms

94597a247066de1db1e8794160b38671

94597a247066de1db1e8794160b38671

154 ms

iframe_api

iframe_api

114 ms

SummerCollection_Carousel_031516.jpg

SummerCollection_Carousel_031516.jpg

87 ms

240 ms

SummerCollection_Carousel_031516.png

SummerCollection_Carousel_031516.png

190 ms

NSOneAndDone_Carousel_031516.jpg

NSOneAndDone_Carousel_031516.jpg

415 ms

NSOneAndDone_Carousel_031516.png

NSOneAndDone_Carousel_031516.png

191 ms

AfterglowHighlighter_Carousel_031516.jpg

AfterglowHighlighter_Carousel_031516.jpg

418 ms

AfterglowHighlighter_Carousel_031516.png

AfterglowHighlighter_Carousel_031516.png

192 ms

BeachedBronzer_Carousel_031516.jpg

BeachedBronzer_Carousel_031516.jpg

196 ms

BeachedBronzer_Carousel_031516.png

BeachedBronzer_Carousel_031516.png

191 ms

RevolutionLipglossExtensions_M5_031516.jpg

RevolutionLipglossExtensions_M5_031516.jpg

388 ms

loyalty-homepage-slot.jpg

loyalty-homepage-slot.jpg

192 ms

UDAllAccess_G123_110515.jpg

UDAllAccess_G123_110515.jpg

194 ms

UVEdge_G3_030815.jpg

UVEdge_G3_030815.jpg

193 ms

u.php

u.php

181 ms

tag.js

tag.js

171 ms

ServerOnline.gif

ServerOnline.gif

346 ms

__hic.gif

__hic.gif

149 ms

swfobject.min.js

swfobject.min.js

312 ms

interact.min.js

interact.min.js

313 ms

gtm.js

gtm.js

95 ms

modal_email_signup.html

modal_email_signup.html

187 ms

jquery.ui.touch-punch.min.js

jquery.ui.touch-punch.min.js

216 ms

offers.css

offers.css

94 ms

en-us.js

en-us.js

111 ms

loyalty-header-bg.jpg

loyalty-header-bg.jpg

104 ms

loyalty-dashboard-banner-logo.png

loyalty-dashboard-banner-logo.png

103 ms

222 ms

94597a247066de1db1e8794160b38671

94597a247066de1db1e8794160b38671

177 ms

204 ms

gigya.services.plugins.base.min.js

gigya.services.plugins.base.min.js

81 ms

p13n_generated.js

p13n_generated.js

200 ms

sdk.js

sdk.js

256 ms

www-widgetapi.js

www-widgetapi.js

177 ms

analytics.js

analytics.js

152 ms

fbevents.js

fbevents.js

286 ms

8798bc18c46911e5bace12db57d22bb5.js

8798bc18c46911e5bace12db57d22bb5.js

213 ms

.jsonp

.jsonp

327 ms

buttonCenterImgUp.png

buttonCenterImgUp.png

140 ms

GetSprite.ashx

GetSprite.ashx

208 ms

sign_up_banner.jpg

sign_up_banner.jpg

32 ms

gigya.services.socialize.plugins.shareCounts.min.js

gigya.services.socialize.plugins.shareCounts.min.js

40 ms

2D78ED_9_0.woff

2D78ED_9_0.woff

146 ms

2D78ED_A_0.woff

2D78ED_A_0.woff

83 ms

build.min.css

build.min.css

35 ms

63 ms

photorank

photorank

61 ms

Product-GetTiles

Product-GetTiles

256 ms

linkid.js

linkid.js

51 ms

ec.js

ec.js

52 ms

collect

collect

97 ms

collect

collect

130 ms

collect

collect

130 ms

render.gif

render.gif

138 ms

pdp-bg.jpg

pdp-bg.jpg

135 ms

mobile.jpg

mobile.jpg

183 ms

mobile.jpg

mobile.jpg

290 ms

mobile.jpg

mobile.jpg

206 ms

mobile.jpg

mobile.jpg

267 ms

mobile.jpg

mobile.jpg

265 ms

mobile.jpg

mobile.jpg

266 ms

mobile.jpg

mobile.jpg

269 ms

mobile.jpg

mobile.jpg

252 ms

mobile.jpg

mobile.jpg

268 ms

mobile.jpg

mobile.jpg

265 ms

collect

collect

267 ms

175 ms

viewer2v2.html

viewer2v2.html

92 ms

olapic-icons.woff

olapic-icons.woff

124 ms

215 ms

loading-small.gif

loading-small.gif

75 ms

3605971070976_UDXXvault.jpg

3605971070976_UDXXvault.jpg

110 ms

3605971038617_vice4.jpg

3605971038617_vice4.jpg

87 ms

3605971071294_UDXXvice.jpg

3605971071294_UDXXvice.jpg

138 ms

xd_arbiter.php

xd_arbiter.php

274 ms

xd_arbiter.php

xd_arbiter.php

499 ms

mTag.js

mTag.js

282 ms

plusone.js

plusone.js

202 ms

__Analytics-Tracking

__Analytics-Tracking

104 ms

ga-audiences

ga-audiences

20 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

11 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

27 ms

fastbutton

fastbutton

96 ms

postmessageRelay

postmessageRelay

32 ms

3193398744-postmessagerelay.js

3193398744-postmessagerelay.js

42 ms

rpc:shindig_random.js

rpc:shindig_random.js

51 ms

113 ms

162 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

28 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

26 ms

pJeswbKZO4XwVR0035gpgvesZW2xOQ-xsNqO47m55DA.ttf

pJeswbKZO4XwVR0035gpgvesZW2xOQ-xsNqO47m55DA.ttf

38 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

10 ms

30 ms

34 ms

32 ms

32 ms

Accessibility Review

urbandecaycosmetics.com accessibility score

100

Accessibility Issues

Best Practices

urbandecaycosmetics.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

urbandecaycosmetics.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    FR

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbandecaycosmetics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed French language. Our system also found out that Urbandecaycosmetics.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

urbandecaycosmetics.com

Open Graph description is not detected on the main page of Urban Decay Cosmetics. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: