Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

urbanegoods.com

Sustainable Private Label Manufacturing

Page Load Speed

2.5 sec in total

First Response

204 ms

Resources Loaded

2.2 sec

Page Rendered

66 ms

urbanegoods.com screenshot

About Website

Visit urbanegoods.com now to see the best up-to-date Urbanegoods content and also check out these interesting facts you probably never knew about urbanegoods.com

Urbane Private Label practices sustainable manufacturing in LA, specializing in hemp textiles for bags, apparel, and home goods.

Visit urbanegoods.com

Key Findings

We analyzed Urbanegoods.com page load time and found that the first response time was 204 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

urbanegoods.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value3,510 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

Network Requests Diagram

www.urbaneprivatelabel.com

204 ms

originTrials.41d7301a.bundle.min.js

45 ms

minified.js

53 ms

focus-within-polyfill.js

52 ms

polyfill.min.js

479 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Urbanegoods.com, 24% (14 requests) were made to Static.wixstatic.com and 20% (12 requests) were made to I.ytimg.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (69%)

Content Size

2.1 MB

After Optimization

642.0 kB

In fact, the total size of Urbanegoods.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. HTML takes 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 1.4 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 271.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.4 MB or 84% of the original size.

Image Optimization

-7%

Potential reduce by 10.3 kB

  • Original 144.9 kB
  • After minification 134.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urbanegoods images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 62.0 kB

  • Original 297.5 kB
  • After minification 297.5 kB
  • After compression 235.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 62.0 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (31%)

Requests Now

36

After Optimization

25

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urbanegoods. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

urbanegoods.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

urbanegoods.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

urbanegoods.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbanegoods.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Urbanegoods.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Urbanegoods. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: