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urbanmediaco.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 95

    SEO

    Google-friendlier than
    90% of websites

urbanmediaco.com

Urban Media | Digital Marketing & Advertising Media

Page Load Speed

7.4 sec in total

First Response

2 sec

Resources Loaded

4.9 sec

Page Rendered

464 ms

urbanmediaco.com screenshot

About Website

Visit urbanmediaco.com now to see the best up-to-date Urban Media Co content and also check out these interesting facts you probably never knew about urbanmediaco.com

Urban Media provides Boise, Idaho integrated marketing & advertising services including web design, graphic design, branding, video, audio, SEO, SEM, and more.

Visit urbanmediaco.com

Key Findings

We analyzed Urbanmediaco.com page load time and found that the first response time was 2 sec and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

urbanmediaco.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value2.8 s

82/100

25%

SI (Speed Index)

Value13.3 s

2/100

10%

TBT (Total Blocking Time)

Value10,060 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.062

97/100

15%

TTI (Time to Interactive)

Value25.1 s

0/100

10%

Network Requests Diagram

urbanmediaco.com

1998 ms

font-awesome-5.min.css

123 ms

font-awesome-v4-shims.css

180 ms

animate.min.css

183 ms

sppagebuilder.css

238 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 61% of them (20 requests) were addressed to the original Urbanmediaco.com, 30% (10 requests) were made to Youtube-nocookie.com and 3% (1 request) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Urbanmediaco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 87.9 kB (16%)

Content Size

534.9 kB

After Optimization

447.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Urbanmediaco.com main page is 534.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 270.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 82.6 kB

  • Original 98.0 kB
  • After minification 94.6 kB
  • After compression 15.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.6 kB or 84% of the original size.

Image Optimization

-9%

Potential reduce by 738 B

  • Original 8.1 kB
  • After minification 7.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Media Co images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.7 kB

  • Original 270.5 kB
  • After minification 270.5 kB
  • After compression 266.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 835 B

  • Original 158.2 kB
  • After minification 158.2 kB
  • After compression 157.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbanmediaco.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (66%)

Requests Now

29

After Optimization

10

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Media Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

urbanmediaco.com

urbanmediaco.com

1998 ms

font-awesome-5.min.css

font-awesome-5.min.css

123 ms

font-awesome-v4-shims.css

font-awesome-v4-shims.css

180 ms

animate.min.css

animate.min.css

183 ms

sppagebuilder.css

sppagebuilder.css

238 ms

magnific-popup.css

magnific-popup.css

178 ms

cookie.css

cookie.css

181 ms

responsive.css

responsive.css

181 ms

d2413aeafda223e6ebc147f6f67a1521.css

d2413aeafda223e6ebc147f6f67a1521.css

346 ms

jquery.parallax.js

jquery.parallax.js

245 ms

sppagebuilder.js

sppagebuilder.js

287 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

245 ms

cookie_script.js

cookie_script.js

246 ms

62092f3bba62ffb2886e0fecde10fbf2.js

62092f3bba62ffb2886e0fecde10fbf2.js

385 ms

lazysizes.min.js

lazysizes.min.js

287 ms

fbevents.js

fbevents.js

155 ms

gtm.js

gtm.js

233 ms

d0qBuj8PhpQ

d0qBuj8PhpQ

267 ms

yi3XQoKlipg

yi3XQoKlipg

764 ms

AQ43KAwmiN0

AQ43KAwmiN0

685 ms

up0isonzdwE

up0isonzdwE

806 ms

Fi6kiBmbNYM

Fi6kiBmbNYM

868 ms

RnohbWNxzBA

RnohbWNxzBA

624 ms

urbanmediaco.com

urbanmediaco.com

1664 ms

um-logo-landscape-2022-colors2.png

um-logo-landscape-2022-colors2.png

62 ms

fa-solid-900.woff

fa-solid-900.woff

118 ms

fa-regular-400.woff

fa-regular-400.woff

61 ms

fa-brands-400.woff

fa-brands-400.woff

467 ms

www-player.css

www-player.css

16 ms

www-embed-player.js

www-embed-player.js

58 ms

base.js

base.js

112 ms

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

175 ms

embed.js

embed.js

118 ms

Accessibility Review

urbanmediaco.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

urbanmediaco.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

urbanmediaco.com SEO score

95

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbanmediaco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Urbanmediaco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

urbanmediaco.com

Open Graph description is not detected on the main page of Urban Media Co. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: