Tools & Wizards About Us
urbanpup.com.au screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 43

    Accessibility

    Visual factors better than
    that of 19% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

urbanpup.com.au

Dog Clothes and Dog Clothing Fashion Outfits | Urban Pup

Page Load Speed

8.2 sec in total

First Response

744 ms

Resources Loaded

6.1 sec

Page Rendered

1.3 sec

urbanpup.com.au screenshot

About Website

Click here to check amazing Urban Pup content. Otherwise, check out these important facts you probably never knew about urbanpup.com.au

Dress your pup to impress with our in season dog clothes. Ensure every time you step out for walks ensure your pet pooch is wearing on trend dog clothing.

Visit urbanpup.com.au

Key Findings

We analyzed Urbanpup.com.au page load time and found that the first response time was 744 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

urbanpup.com.au performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value540 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value7.7 s

45/100

10%

Network Requests Diagram

www.urbanpup.com

744 ms

style2.css

87 ms

jquery.fancybox.min.css

170 ms

title.css

255 ms

preload.js

337 ms

Our browser made a total of 126 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Urbanpup.com.au, 13% (16 requests) were made to Scontent-hel3-1.cdninstagram.com and 2% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.7 sec) relates to the external source Scontent-hel3-1.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 124.7 kB (2%)

Content Size

6.1 MB

After Optimization

6.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Urbanpup.com.au main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.9 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 31.7 kB

  • Original 42.0 kB
  • After minification 41.8 kB
  • After compression 10.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.7 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 65.4 kB

  • Original 5.9 MB
  • After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Pup images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 18.6 kB

  • Original 130.6 kB
  • After minification 130.6 kB
  • After compression 112.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 18.6 kB or 14% of the original size.

CSS Optimization

-32%

Potential reduce by 9.0 kB

  • Original 28.2 kB
  • After minification 28.2 kB
  • After compression 19.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbanpup.com.au needs all CSS files to be minified and compressed as it can save up to 9.0 kB or 32% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (43%)

Requests Now

125

After Optimization

71

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Pup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.urbanpup.com

www.urbanpup.com

744 ms

style2.css

style2.css

87 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

170 ms

title.css

title.css

255 ms

preload.js

preload.js

337 ms

hidediv.js

hidediv.js

418 ms

smoothscroll.js

smoothscroll.js

425 ms

magicscroll.js

magicscroll.js

678 ms

magicscroll.css

magicscroll.css

604 ms

lightwidget.js

lightwidget.js

40 ms

js

js

58 ms

js

js

94 ms

jquery-3.5.0.min.js

jquery-3.5.0.min.js

27 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

625 ms

boy.gif

boy.gif

134 ms

boy_on.gif

boy_on.gif

162 ms

girl.gif

girl.gif

166 ms

girl_on.gif

girl_on.gif

216 ms

design.gif

design.gif

242 ms

design_on.gif

design_on.gif

243 ms

accessories.gif

accessories.gif

298 ms

accessories_on.gif

accessories_on.gif

324 ms

carriers.gif

carriers.gif

322 ms

carriers_on.gif

carriers_on.gif

376 ms

collars1.gif

collars1.gif

375 ms

collars1_on.gif

collars1_on.gif

392 ms

reponline_on.gif

reponline_on.gif

434 ms

bone.gif

bone.gif

435 ms

bone_on.gif

bone_on.gif

500 ms

salen.gif

salen.gif

500 ms

salen_on.gif

salen_on.gif

510 ms

shopping.gif

shopping.gif

510 ms

shopping_on.gif

shopping_on.gif

510 ms

checkout.gif

checkout.gif

511 ms

checkout_on.gif

checkout_on.gif

519 ms

facebook.png

facebook.png

514 ms

facebook_on.png

facebook_on.png

589 ms

add.gif

add.gif

589 ms

add_on.gif

add_on.gif

586 ms

secure_checkout.gif

secure_checkout.gif

589 ms

secure_checkout_on.gif

secure_checkout_on.gif

595 ms

viewbag.gif

viewbag.gif

602 ms

viewbag_on.gif

viewbag_on.gif

659 ms

ruler.gif

ruler.gif

669 ms

ruler_on.gif

ruler_on.gif

670 ms

harness.gif

harness.gif

594 ms

harness_on.gif

harness_on.gif

592 ms

contac.gif

contac.gif

552 ms

contac_on.gif

contac_on.gif

580 ms

b2b_on.png

b2b_on.png

588 ms

season_aw_02_on.gif

season_aw_02_on.gif

538 ms

dog-clothes_on_01.jpg

dog-clothes_on_01.jpg

595 ms

dog-clothes_on_02.jpg

dog-clothes_on_02.jpg

515 ms

dog-clothes_on_03.jpg

dog-clothes_on_03.jpg

502 ms

dog-clothes_on_04.jpg

dog-clothes_on_04.jpg

609 ms

dog-clothes_on_05.jpg

dog-clothes_on_05.jpg

537 ms

close3.png

close3.png

469 ms

logo2014p.gif

logo2014p.gif

472 ms

banners18.gif

banners18.gif

475 ms

banners8.gif

banners8.gif

540 ms

b066f3749b8a5a75bc884fac3c91fd1f.html

b066f3749b8a5a75bc884fac3c91fd1f.html

542 ms

bag_small.gif

bag_small.gif

524 ms

loader.js

loader.js

117 ms

menu_back.gif

menu_back.gif

523 ms

all.js

all.js

79 ms

collars2.gif

collars2.gif

491 ms

js

js

100 ms

analytics.js

analytics.js

119 ms

64 ms

menu_sub_back.gif

menu_sub_back.gif

444 ms

search.gif

search.gif

476 ms

go.gif

go.gif

489 ms

season_spring.gif

season_spring.gif

485 ms

season_01.gif

season_01.gif

484 ms

82-6index.jpg

82-6index.jpg

660 ms

88-6index.jpg

88-6index.jpg

742 ms

all.js

all.js

8 ms

125-6index.jpg

125-6index.jpg

695 ms

74-6index.jpg

74-6index.jpg

790 ms

35 ms

collect

collect

13 ms

78-6index.jpg

78-6index.jpg

728 ms

ssdog-clothes_01.jpg

ssdog-clothes_01.jpg

487 ms

ssdog-clothes_02.jpg

ssdog-clothes_02.jpg

568 ms

ssdog-clothes_03.jpg

ssdog-clothes_03.jpg

650 ms

ssdog-clothes_04.jpg

ssdog-clothes_04.jpg

658 ms

ssdog-clothes_05.jpg

ssdog-clothes_05.jpg

688 ms

newessentials.gif

newessentials.gif

662 ms

dog-shampoo.jpg

dog-shampoo.jpg

664 ms

1841.jpg

1841.jpg

666 ms

1825.jpg

1825.jpg

701 ms

1846.jpg

1846.jpg

714 ms

1831.jpg

1831.jpg

714 ms

1838.jpg

1838.jpg

666 ms

1837.jpg

1837.jpg

666 ms

1062.jpg

1062.jpg

669 ms

1843.jpg

1843.jpg

697 ms

1842.jpg

1842.jpg

703 ms

1826.jpg

1826.jpg

648 ms

1848.jpg

1848.jpg

654 ms

1824.jpg

1824.jpg

668 ms

go2.gif

go2.gif

668 ms

norton.gif

norton.gif

683 ms

f.gif

f.gif

653 ms

t.gif

t.gif

648 ms

i.gif

i.gif

654 ms

paypal.png

paypal.png

666 ms

paylater_ban.png

paylater_ban.png

661 ms

309058927_461716579326415_8100025759267430749_n.jpg

309058927_461716579326415_8100025759267430749_n.jpg

1124 ms

300937581_2357777191029911_2075784477211943802_n.jpg

300937581_2357777191029911_2075784477211943802_n.jpg

1511 ms

299432422_147127177954531_1064388087574197460_n.jpg

299432422_147127177954531_1064388087574197460_n.jpg

2058 ms

288671887_1002642823727082_6456414906816185152_n.jpg

288671887_1002642823727082_6456414906816185152_n.jpg

2100 ms

284704553_424594779194368_3274844130358199986_n.jpg

284704553_424594779194368_3274844130358199986_n.jpg

1954 ms

280244875_412562463715639_7461860328866529139_n.jpg

280244875_412562463715639_7461860328866529139_n.jpg

2180 ms

280119055_568777691185953_1289158804726892538_n.jpg

280119055_568777691185953_1289158804726892538_n.jpg

1968 ms

278419293_1606464429739213_4173971906060129569_n.jpg

278419293_1606464429739213_4173971906060129569_n.jpg

2130 ms

276977216_665991451394467_2452568606245655994_n.jpg

276977216_665991451394467_2452568606245655994_n.jpg

2669 ms

275807508_487018496352623_1722323300200066010_n.jpg

275807508_487018496352623_1722323300200066010_n.jpg

2355 ms

275313094_369537178321535_4949339733310045897_n.jpg

275313094_369537178321535_4949339733310045897_n.jpg

2717 ms

274600946_148015300966957_3736010369813327464_n.jpg

274600946_148015300966957_3736010369813327464_n.jpg

2663 ms

273493440_840021406864796_315712532112575668_n.jpg

273493440_840021406864796_315712532112575668_n.jpg

3716 ms

273423775_5470754226285301_9007260542373422259_n.jpg

273423775_5470754226285301_9007260542373422259_n.jpg

2816 ms

271805606_927019148002086_728709123418972595_n.jpg

271805606_927019148002086_728709123418972595_n.jpg

3550 ms

271929845_423907699423599_8226312038186980195_n.jpg

271929845_423907699423599_8226312038186980195_n.jpg

3304 ms

bg_right.gif

bg_right.gif

667 ms

gar.gif

gar.gif

655 ms

Accessibility Review

urbanpup.com.au accessibility score

43

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

urbanpup.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

urbanpup.com.au SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbanpup.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Urbanpup.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

urbanpup.com.au

Open Graph description is not detected on the main page of Urban Pup. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: